New Zealand’s first NZQA-approved Digital Marketing qualification
Today’s marketing world is more digital than ever and there has never been a more important time to connect with businesses and people.
This cutting-edge programme is designed to equip you with the skills needed to apply a real understanding of the many tools, resources and digital marketing channels and maximise your effectiveness as a skilled Digital Marketer.
NZIE has specifically designed the Diploma in Digital Marketing (Applied) programme with industry professionals to help you marketing professionals maximise their effectiveness and make the most of digital marketing and media plans and get the best out of every marketing strategy.
When you graduate, you will have all the skills needed to build a career in Digital Marketing or further develop your existing role within your company.
Whether you’re new to Digital Marketing or you’re working in the industry, this programme will boost your career options in Digital Marketing. Design the future you want with a Diploma in Digital Marketing (Applied) (Level 7).
WHY SHOULD YOU JOIN THE PROGRAMME?
Digital Marketing is one of the fastest growing industries both in New Zealand and worldwide. Our programme has been designed with industry professionals who are demanding employees with specific skills in Digital Marketing.
You’ll learn from leading Industry leaders and experts in the following areas:
Learn ways to optimise your website and social media platforms
Explore new strategies and techniques for improving digital media activity
Develop a deep understanding of online and digital trends
Increase your online and digital presence
Understand digital marketing effects and outcomes
Identify online media marketing opportunities
Develop measurement plans for your company
Develop your own online ads with design tools
If you’re not currently working in the industry then NZIE’s in-house recruitment advisors ‘Think Recruit’ will assist you with work experience and internship opportunities to get into the job market.
DIGITAL MARKETING COURSE HIGHLIGHTS
Utilising digital marketing concepts, approaches and market planning
Determining business and digital marketing goals
Creating and implementing effective marketing strategies and plans
Analyzing report data such as search engines, advertising, email and mobile marketing and eCommerce
INDUSTRY EXPERTS AS TUTORS
Kirsty Band – Content and Marketing Media
Michael Kirkwood – Social Media Marketing / Mobile Marketing
Vicki Jeffels – Digital Design Principles
Chris Ewing – Data Analysis and Reporting
Jam Mayer – Content and Marketing Media / Digital Marketing Principles & Practice
Jay Best – Websites and eCommerce
Alison Myers – Digital Marketing Principles and Practice
Emily Keal – Social Media Marketing and E-mail
Francesca Alexander – Social Media Marketing and E-mail
WHO SHOULD ATTEND?
Passionate people who want a future in Digital Marketing, including:
Graduate students who are looking for a career in Digital Marketing
IT specialists who want to increase their digital marketing knowledge
Designers who want to produce digital content and promote it through the right channels
Anyone who wants to be up to date and build a wealth of knowledge in the fields of digital marketing and social media
Digital Marketing students must have completed:
- NQF level 5 in business or related discipline, or
- a 3-year Diploma, or
- a Degree, or
- an equivalent credential to enter this qualification.
In lieu of a formal qualification, all applicants may apply if they have at least three years suitable work experience. Under this criteria the suitability of the applicant will be assessed and decided by the NZIE Academic Board.
Applicants for whom English is not their first language are required to have an IELTS academic score of 6.0 with no band score lower than 5.5, or TOEFL (pBT) score of 550 (with an essay score of 5 TWE), or TOEFL (iBT) score of 60 (with writing score of 18), or Cambridge English Examinations FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill, or NZCEL Level 4, with the academic endorsement, or Pearson Test of English (Academic) with an Academic score of 50, or City & Guilds IESOL, B2 communicator or with a score of 66. Results must come from one test conducted in the last 2 years.
DIGITAL MARKETING COURSE CONTENT
The objective of each course is to give you the practical knowledge and ability to develop and implement your own Digital Marketing Strategy. Each course will be delivered by industry lecturers who are experts in their field.
Course Code and Title
603 Digital Marketing Principles and Practice
708 Content Marketing and Media
709 Digital Design Principles
710 Websites and eCommerce
711 Mobile Marketing
712 Social Media Marketing and Email
713 Search Engine Marketing
714 Data Analysis and Reporting
WHEN YOU GRADUATE YOU WILL BE ABLE TO
Understand and evaluate new technologies in digital marketing
Demonstrate the importance of customer relationships
Focus on effective digital marketing plans and strategies
Understand how to analyse and generate revenue online
Show thorough knowledge of various digital marketing tools and approaches
Build and recommend a digital marketing plan
- Communicate effectively with your team and customers to maximise productivity and create profitable relationships
DIGITAL MARKETING COURSE GRADUATE OPTIONS:
-Social Media Marketing Strategist
-Social Media Coordinator
-Social Media Content Manager
-Internet Marketing Manager
-Web Marketing Specialist
-Online Marketing Analyst
-Online Marketing & Social Media Specialist
-Search Engine Optimisation (SEO) Strategist
-SEO Diagnostics Consultant
-Digital Marketing Advisor
-Data & Web Traffic Analyst
-Web Properties Marketing Manager
-Digital Marketing Campaign Manager
-Digital Media Planner
-Digital Media Buyer
-Content Marketing Strategist
-Mobile Marketing Strategist
-Online Advertising Campaign Manager/Analyst
-Search Specialist (SEO and SEM)
Full-time: 40 weeks plus holidays
Part-time: 80 Weeks plus holidays