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digital marketing

How to Create a Killer Content Marketing Strategy

Written by Blackdrop on 13 March 2018. Posted in Blog.  How to Create a Killer Content Marketing Strategy We all want to create content that engages our audiences and keeps them interested in what we do. It all starts with creating a content marketing strategy that’s going to
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Dave & Patrimonio – The Chatbot Innovators

By Nasreen Shaikh |  13 Apr 2018 You may have heard the saying “Conversation is the new interface”.  And no, in a world of technology, it doesn’t mean that we’re going to start talking to each other more on a human-to-human, face-to-face level. Rather, it means that we will be
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Social media trends to keep an eye on in 2018

6 Social Media Trends to Keep an Eye on in 2018

Written by Blackdrop on 03 April 2018. Posted in Blog Let’s face it, we’re all guilty of spending hours staring at our screens on social media. In fact, we spend an average of 2 hours and 15 minutes on social media each day – which accounts for one-third of our
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#FeatureFriday: The Mobster

Written by Nasreen Shaikh, Photos by Janine Casas |  6 Apr 2018 It’s Feature Friday time! In case you’ve been living under a rock and aren’t quite sure what #FeatureFriday is all about – it gives us the chance to introduce you to some of the awesome students studying at
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Amar

Industry Expert: Meet Amar Trivedi of Barnes Catmur & Friends Dentsu

By Janine Casas | 27 March 2018 There are so many interesting people in the Digital Marketing industry here in New Zealand, and Amar Trivedi is definitely one of my favourites. I met Amar in August last year, and ever since then, we have remained great friends. Amar has always
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How Small & Medium Sized Businesses Can Compete through Email Marketing

How Email Marketing Can Help Your Business Succeed

To do business well is to connect with your target audience, and keep them engaged so that they choose you over your competitors. Looking for one of the most effective ways to do so? Email Marketing is where it’s at. It can offer your business a way to keep in touch with your
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Why your business needs digital marketing skills

by Nasreen Shaikh |  19 Mar 2018 Whether we like it or not, we’re currently in the digital age of technology. It’s transformative, fast-paced, and ever-changing. It’s had a huge impact on our lifestyles as well as the way we learn, work and buy. Today, consumers are now dependent
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Meet our Digital Marketing Tutor – Kirstie Jenner

by Nasreen Shaikh |  7 Mar 2018 I’ve found that one of the greatest things about studying at NZIE is the exposure we’re given to experienced industry experts and the chance to apply the skills we’ve learnt into real work situations. And this is all thanks to our amazing tutors.
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How To Be A Successful Digital Marketer

How To Be A Successful Digital Marketer

Thinking of becoming a Digital Marketer? First of all, you’ve made a great decision. The Digital Marketing industry is ever-growing, making it an exciting industry to be apart of.  However, if you want to be truly successful in the digital world, you’re going to want to keep a
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How to prepare yourself for a career in Social Media Marketing

by Nasreen Shaikh | 20 Dec 2017 We’re in the age of social media where it’s not only a platform for people to communicate and share content with each other, but also a powerful marketing tool for business. It’s no wonder why the Social Media Marketing industry has
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