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digital marketing

How Small & Medium Sized Businesses Can Compete through Email Marketing

How Email Marketing Can Help Your Business Succeed

To do business well is to connect with your target audience, and keep them engaged so that they choose you over your competitors. Looking for one of the most effective ways to do so? Email Marketing is where it’s at. It can offer your business a way to keep in touch with your
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Why your business needs digital marketing skills

by Nasreen Shaikh |  19 Mar 2018 Whether we like it or not, we’re currently in the digital age of technology. It’s transformative, fast-paced, and ever-changing. It’s had a huge impact on our lifestyles as well as the way we learn, work and buy. Today, consumers are now dependent
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Why are Digital Marketing skills in such high demand?

Chris Ewing, CEO of Blackdrop discusses the demand in the industry for digital marketing skills and professionals and why it’s such a great thing to study.
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Meet our Digital Marketing Tutor – Kirstie Jenner

by Nasreen Shaikh |  7 Mar 2018 I’ve found that one of the greatest things about studying at NZIE is the exposure we’re given to experienced industry experts and the chance to apply the skills we’ve learnt into real work situations. And this is all thanks to our amazing tutors.
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How To Be A Successful Digital Marketer

How To Be A Successful Digital Marketer

Thinking of becoming a Digital Marketer? First of all, you’ve made a great decision. The Digital Marketing industry is ever-growing, making it an exciting industry to be apart of.  However, if you want to be truly successful in the digital world, you’re going to want to keep a
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How to prepare yourself for a career in Social Media Marketing

by Nasreen Shaikh | 20 Dec 2017 We’re in the age of social media where it’s not only a platform for people to communicate and share content with each other, but also a powerful marketing tool for business. It’s no wonder why the Social Media Marketing industry has
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6 steps on how to start your online business

by Nasreen Shaikh | 20 Nov 2017 Have you ever thought of starting an online business but just weren’t quite sure where to start? I know I have, and I’m sure you have too, otherwise you probably wouldn’t be reading an article on how start one right now… Its a daunting thought not
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8 reasons why you should start an online business

by Nasreen Shaikh | 16 Nov 2017 With majority of people making their purchases online, its not hard to see why starting an online business would be a great venture. In my case, I make about 80% of my purchases online rather than from a physical store. Mainly because its
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Social media marketing 2

Getting Your Business Started In Social Media Marketing

by James Anderson | 3 Oct 2017 These days, social media is a daily staple for many or maybe even most of us. While most of us use it socially and for recreation, social media platforms are also buzzing with marketing activity. Social media is relatively diverse in nature, with
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inbound marketing

The four steps to effective Inbound Marketing

 by James Anderson | 31 Aug 2017 What is Inbound Marketing? Inbound Marketing, or Content Marketing as it is also known, contrasts with traditional marketing methods in that it is focused on earning an audience instead of interrupting them. This is done by creating content which
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