by Ronny Hossain | 20 June 2017
The use of technology for marketing purposes is known as digital marketing. Many brands use this as a medium for marketing their products on the internet. For the past twenty years, marketing strategy has changed significantly, for now it uses technology as a source for marketing products. Digital marketing techniques such as search engine optimisation, search engine marketing, social media marketing, e- commerce marketing and various other techniques are more common. We are going to take New Zealand as an example to show how digital marketing is helpful for growth of businesses.
How digital marketing benefits New Zealand businesses
On average every person in New Zealand spends approximately 2 hours on the internet. Here lies the perfect opportunity for
marketing through a digital medium.
Increasing brand popularity
By making use of social networking sites brands can be highly popularised. if a product goes viral on social media sites, it results in a type of urgency hence increasing demand for that particular product exponentially. this type of advertising has many advantages over the traditional method of having physical stores. main advantage being this allows the product to be advertised on a much larger scale, often worldwide rather than having a local store which is restricted by it’s location. this is great news for business owners. Facebook is not the only means of popularising products, there is My Google business app which allows businesses to be advertised on Google which easily is the most popular search engine to date. Every business is unique and there are opportunities for almost all products to take advantage of digital marketing.
Interaction with consumers
Consumers can like, comment and share posts which creates heavy demand for a particular product. They can contact businesses directly through social media which works out to be very effective because there are less barriers to this approach than visiting a store directly.
Increase in sales
Digital marketing is fairly new. The return investment on this type of marketing can be very large for businesses and the potential to increase revenue greatly exists if one can smartly utilise this type of advertising.
Feedback is received easier than with the traditional model as this takes only a few clicks of a button rather than physically visiting a store. There is also potential to correct negative feedbacks which allows consumers to feel valued and it also allows businesses to improve customer care in all aspects.
Sharing website content
The content on a business website has vast exposure to the potential consumers. Important events, promotions and the latest news are all shared with the customer’s friends and family. This provides an excellent opportunity for interaction with customers.
Once again we are able to market to a wider consumer base by utilising ad display.
Real time results
At the touch of a button, one can know the conversation rates, subscribers, interactions and much more. One does not need to go through the traditional record keeping which is not in real time. Most things are made more simple this way.
Cost of ownership/ leasing physical premises is reduced. Each businesses can develop its online strategy with very low cost.
Level playing field
The size doesn’t matter here. Normally the smaller retailer would struggle to match with its larger competition. When things are online, the service provided becomes the main priority, not the size of the retailer in question.
Simple to measure
The online strategy can be measured anytime. One can use Google Analytics to measure specific goals to achieve for a website or blog.
As we can see from the above marketing has now moved one step further by the effective use of a digital medium. This has been possible through the increased internet/web usage and the steady increase of smartphones/tablets/handheld devices across the whole general population.