by Nasreen Shaikh | 6 Dec 2017
With the growth of Marketing in New Zealand, comes a peak in the search for qualified people in the industry. Sure, they say we all need a qualification to build a career in marketing, but we also need much more than that.
You can have a piece of paper justifying your knowledge, but some skills just can’t be taught in a classroom. Willingness to learn, curiosity, vision and drive are just some attributes that can’t be taught. You can however, learn from your own experiences, and practice using and applying these skills to your life and work.
Here are 5 skills that can help you build a successful career in Marketing:
1. Intellectual Curiosity
According to Psychology Today, a person with intellectual curiosity is a person that has a “deep and persistent desire to know”.
We have all probably come across that one annoying kid who just won’t stop asking the question “why?”, but that’s exactly what intellectual curiosity is!
The ability to question things around us and form our own ideas and understanding is an incredible skill to have.
As technology, business, and marketing continues to evolve, it’s important to not just learn things at a superficial level, but to spark our intellectual curiosity and question the “why’s” behind it.
This can help you understand the big-picture, and think about things critically, which can help you in becoming a more adaptable marketer. To be successful it’s important to not only understand what you’re doing as a marketer, but also WHY you’re doing it.
With so many people trying to enter marketing industries, there’s so much more competition than ever before. It’s creativity that will separate you from the rest of the bunch.
A career in marketing means you will need to come up with creative ideas to make memorable marketing campaigns that convince people to invest their money. People not only appreciate good quality products and services, but also the creativity behind it.
Although you can’t technically be taught how to be creative, you can however, learn ways on how to cultivate your creative side within! Experts on innovation and creativity – Tom and David Kelly – offer tips and suggestions on how to do just that on their Creative Confidence website. For some more insights you can also watch David Kelley’s Ted talk on “How to build your creative confidence”.
3. Ability To Execute
As a marketer, you’re going to need to be able to execute those awesome ideas you have in that head of yours! Got an interesting marketing idea? Go out and do it! Got an amazing idea for a social media campaign? Go and get your ideas heard!
Its always much easier to learn about something than to actually do something, but we have to overcome that to execute our creative visions.
4. Communication Skills
Communication is key! Successful individuals know how to work with other people, making them excellent communicators.
To build a successful career in marketing, you’ll need to communicate with your clients efficiently to be able to provide marketing solutions to their problems.
Working with different kinds of people can be a challenge at times, however, if we understand the different ways people communicate, we’ll be able to communicate with them even better. Melissa Grainger of Inspire Affect has a communication programme called DOTS that can help you identify your own communication styles and the styles of others to connect and communicate better.
Melissa did a mini workshop with students at NZIE, and I had the privilege of going to one of her full-day training sessions. It was such a fun, and insightful experience, learning not just about myself but other people around me and how to deal with them better. Now I can’t help but refer back to the DOTS programme whenever I meet someone new!
5. The ability to learn
To succeed in any industry, you’ll need to have the ability to learn. Being curious and enjoying to learn new things can make all the difference to the way you work.
As Marketer, you’ll be faced with constant changes in technology, forcing you to learn almost everyday. You’ll need to be able to adapt and learn not only new technologies, but processes and industry standards.
Specifically looking for a career in Social Media Marketing? Here’s how to prepare yourself.