Francesca Alexander moved in 2014 from Los Angeles to New Zealand and wanted to find out more about the marketplace. In 2015 she became a digital requiter with the intent to understand New Zealand business and agencies while getting to know talent. Francesca did notice there was a small gap in years between social media in the states and how it was being used in New Zealand. The opportunity arose to work privately with agencies in social media education.
Working freelance with agencies and SME’s lead she to work with creating marketing infrastructure with not only these types of businesses but as well as startups. This was her sweet spot and quickly new that building from the ground up from nothing was what she enjoyed and had the most transformative payoff.
Now she’s also a Social Media Marketing and e-mail teacher in NZIE.