Social Media Audit Course

By taking this Social Media Audit Course, marketers can walk through audit essentials; determine their strengths, weaknesses and future plans for social media marketing success. This course will be your Social Media Audit guide. Impress your boss or future employer with a tangible certificate upon completion, ready to share with your network. You’ll get templates, tricks and insights that can be applied to any social media platform; including but not limited to Facebook, Instagram, TikTok, LinkedIn, Pinterest and Twitter.

Course content:

  • Uncover the “What” and “Why” of a Social Media Audit:
    Discover the purpose and benefits of conducting a social media audit and identify the key components that are essential to success.
  • Qualitative and Quantitative Analysis:
    Go beyond the surface of data analysis and get familiar with the difference between qualitative and quantitative data. Grasp when and how to use each method in a social media audit and develop the skills to perform both.
  • Develop Your Buyer Personas:
    Discover the power of buyer personas in social media marketing and learn how to create detailed personas for your target audience.
  • Set up and Master Xtensio:
    Get hands-on experience with Xtensio, the leading platform for creating customizable social media reports and presentations.
  • Gather Data and Evaluate Your Socials:
    Learn how to collect the right data from your social media accounts and perform an in-depth analysis of your social media performance using key metrics and insights.
  • Consistency vs Frequency:
    Gain the skills to maintain a consistent brand identity across your social media channels and develop a posting schedule that strikes the right balance between regular posting and brand consistency
  • Analyze Your Competitors:
    Explore the power of competitor analysis and learn how to research and analyze your competitors’ social media presence.

Meet your tutor:

Mariska Steyn

Mariska is a seasoned marketing professional with 23 years of experience in public relations, photography, and marketing.

As the founder and owner of Metrics Marketing Ltd, a digital marketing agency based in New Zealand, Mariska has helped numerous businesses achieve success through her extensive knowledge and expertise in the field. Mariska specializes in a variety of marketing services, including public relations management, marketing strategy development, web design, search engine optimization (SEO), corporate identity development, brand engagement, and social media marketing.

In addition to her work at Metrics Marketing Ltd, Mariska is also a respected educator in the field of digital marketing. As a Digital Marketing tutor at NZIE and a guest lecturer at Auckland University, she shares her extensive knowledge and experience with the next generation of marketing professionals.

About Instructor


1 Course

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Course Includes

  • 47 Lessons
  • 4 Quizzes
  • Course Certificate

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Social Media Toolkit

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