1.3 What is Meta Business Suite?

What is Meta business suite? Meta business suite is the advertising platform that runs across Facebook, Instagram, as well as Meta’s Audience Network, we can expect this to expand as Meta expands, adding new platforms and avenues to market to as the company itself develops. For the purpose of our work here into advertising Meta has six categories of interest, all of which fall under the banner of meta ads manager. Firstly, and perhaps most importantly, are the ads themselves, where you can create and manage and track your ads. Then there’s audiences where you can create custom audiences look alike audiences and saved audiences. Events Manager and instant forms allows us to connect to our website. With Events Manager, we can pull data and make connections to customer actions taken off of the social media platform. And instant forms allows us to create forms that connect directly to our CRM, so that we’re able to collect leads. The final two categories are used to help you analyze the performance of your ads. Ads reporting allows you to create reports within the platform and insights is used to develop your understanding of your audience content and ad performance.