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3.1 Introduction to Ad Targeting


We’re about to take a closer look at audience targeting. Social media presents us with the greatest scope of targeting options we’ve ever seen in marketing’s long history. Never before have we been able to drill down so specifically into our target audience. Meta has a long history with ad targeting and the ethics around that topic. We do see shifts from time to time and the options available to us to ensure our privacy as social media users.

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