3.9 Topic conclusion

That was a lot to work through. We covered off the types of audiences used in Meta business suite, how we can start to use demographic and behavioral targeting to hone in on those users and find the ones that are more likely to be interested in us or our products. And then we finished off with covering off three common pitfalls new meta users may fall into. Next up, we’re going to explore the visual and copy of ads as we tackle creative.