4.7.5 Tutorial

Now the last aspect I want to talk about what we’re discussing creative is this optimised text per person option. Now it’s automatically enabled. And it should be enabled on your own meta business manager as you start deploying your ads. Now, what this optimise text per person does is it shifts around the placements of the text that we’ve just written up. So it’s possible that the headline might get switched to the description, and the primary text might become some of the headline based on Meta’s algorithm, it’s going to decide which will perform better with which specific person. Again, this is one of those areas that we don’t really get any negatives from it. And it’s just an option that as we click, it’s going to do some work in the background that will hopefully make our ads more appealing to individuals and deliver a customer experience.