5.1 Introduction to Analytics

Analytics and reporting –  We’re going to cover off the analytics available to us as marketers through Meta. These analytics are key for us to develop our campaigns and report upon both the successes and the failures of those campaigns. As far as these reports go, it’s quite important for us to learn from our campaigns. So when I say failures, it’s important for us to be honest with ourselves when we’re addressing what could have gone better. It’s only through this honest analysis that we can improve and ensure we create a stronger campaign next time.