Workshop
3 days
when
July 15-17 2020
where
Takapuna
cost
$240 incl GST
Courses
STAR Courses
Get a taste of this unique & cutting edge career option
The STAR programme is aimed at assisting secondary school students to find a suitable pathway into work or further study. STAR is designed to give students a “taste” of an industry they might find appealing as a career option.
The STAR courses are a fun, practical way for students to get a little experience in their chosen industry and gain an NZQA unit standard. NZIE liaises closely with local schools to ensure we are meeting the needs of the schools and the students. NZIE has STAR courses with specific calendar dates, so schools and students can plan ahead or we can design a specific course to suit the needs of the school.
STAR Courses
NZIE’s Introduction to Creating Video for Social Media will introduce learners to social media platforms and tools used today by leading marketing and digital marketing professionals.
It will also focus on how to engage with markets via social media, and how to apply these skills in the development of a social media marketing campaign.
It is particularly suited to learners with a ‘can do’ attitude who are curious to explore the latest digital marketing practices and love engaging with social media. Learners will be encouraged to bring and interact with their own mobile devices – mobile phones, tablets and/or laptops.
The programme is to be led by an experienced digital marketing tutor and will include industry guest speakers who own and run their own successful digital marketing businesses in New Zealand.
Social media marketing is one form of digital marketing. It focuses on creating content and to attract the attention of customers through social networks to promote products and services.
Most of these social media platforms have their own built-in analytics tools which enable businesses to track progress, success and engagement with ad campaigns.
Social Media Marketing Strategist, Social Media Coordinator, Social Media Content Manager, Internet Marketing Manager, Web Marketing Specialist, Online Marketing Analyst, Online Marketing & Social Media Specialist, Search Engine Optimisation (SEO) Strategist, SEO Diagnostics Consultant, e-Commerce Consultant, Digital Marketing Advisor, Data & Web Traffic Analyst, Web Properties Marketing Manager, Application Designer, Digital Marketing Campaign Manager, Digital Media Planner, Digital Media Buyer, Content Marketing Strategist, Mobile Marketing Strategist, Online Advertising Campaign Manager/Analyst, Search Specialist (SEO and SEM).
On the completion of the course, attendees will understand:
- The shift in communications and the current state of social media marketing
- How social media marketing interacts with other tools and marketing approaches
- The principles of engagement and how to achieve this across various networks
- How to develop a social media marketing campaign
- A range of career opportunities in digital marketing both in New Zealand and abroad
- NSI Number
- Material for keeping notes
- A mobile device (mobile, tablet or laptop)
- Energy and enthusiasm
- Lunch (student lounge is available with
- Money for lunch (close to mall and food outlets)
Documents to be processed within a fortnight and the hard copy will be sent to each school STAR liaison/ coordinator.
At the completion of the programme the school STAR liaison/ coordinator will be issued with an NZIE Certificate of Attendance, STAR attendance list, NQF form for Records of Achievement and student survey.
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NZIE is accredited and approved by:
New Zealand Qualification Authority (NZQA)
This is a government department that sets the standards for courses and quality. https://www.nzqa.govt.nz/. NZIE is a Category 2 Provider. You can find the last EER report here.
Tertiary Education Commission (TEC)
This government department funds institutes to accept local domestic students. This means that New Zealanders can study at NZIE and also access the Student Loan and Allowance scheme to support them through their studies. https://www.tec.govt.nz/