{"id":17102,"date":"2020-08-12T21:12:02","date_gmt":"2020-08-12T09:12:02","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=17102"},"modified":"2021-03-26T14:28:42","modified_gmt":"2021-03-26T01:28:42","slug":"blog-what-is-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/","title":{"rendered":"What is Digital Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17102\" class=\"elementor elementor-17102\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87ade24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87ade24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2901ebc\" data-id=\"2901ebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c8a6d7 elementor-widget elementor-widget-heading\" data-id=\"2c8a6d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Marketing is an element of advertising. It consists of promoting a business, product, service or brand via a digital device using the internet.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e622f3 elementor-widget elementor-widget-text-editor\" data-id=\"0e622f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing is also\u00a0leveraging the use of digital channels. Platforms such as social media, email, search engines (like\u00a0<a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>) and other websites\/apps purely to connect with customers.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b49c7 elementor-widget elementor-widget-heading\" data-id=\"e9b49c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">There are many different strategies and tactics of Digital Marketing, some of which include:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c7c57 elementor-widget elementor-widget-text-editor\" data-id=\"f8c7c57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">\u00a0 \u00a0\u00a0<b style=\"font-size: 1.3em; font-style: inherit;\">Search Engine Optimisation (SEO)<\/b><\/span><\/li><\/ul><p>SEO is an acronym for &#8220;search engine optimisation&#8221; or &#8220;search engine optimiser&#8221;. An SEO Specialist optimises websites via On-Page, Off-Page, and\/or Technical SEO. By doing so helps a website rank higher in the search engine results page (SERP). The purpose of this is to improve the visibility of your website.\u00a0As a result, the website receives a high number of organic (free) traffic. Similarly, this means that your ideal clients are able to find your website on Google more easier.<\/p><ul style=\"list-style-type: disc;\"><li><h4>\u00a0 \u00a0 Social Media Marketing (SMM)<\/h4><\/li><\/ul><p>SMM is the use of social platforms for promoting a product, service or brand.\u00a0For instance, social media managers\u00a0use social channels such as\u00a0Facebook,\u00a0LinkedIn,\u00a0Instagram,\u00a0Twitter\u00a0and\u00a0Pinterest. Furthermore, the purpose is\u00a0to advertise, increase brand awareness, drive traffic, and generate leads\/sales.\u00a0In addition this involves:<\/p><ul><li><span style=\"font-size: 16px;\">Publishing great content on your social media accounts<\/span><\/li><li><span style=\"font-size: 16px;\">Listening to and engaging with your audience and followers<\/span><\/li><li><span style=\"font-size: 16px;\">Analysing your results, insights and data from social media<\/span><\/li><li><span style=\"font-size: 16px;\">Running paid social media campaigns<\/span><\/li><\/ul><ul style=\"list-style-type: disc;\"><li><h4><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Content Marketing and Digital Design <\/b><\/h4><\/li><\/ul><p>Content marketing is a strategic method of planning, creating, distributing, sharing, and publishing\u00a0highly valuable and relevant information. Generally, Content Marketers\u00a0design, create and promote content assets (blog posts, social media posts, eBooks, infographics) to increase:<\/p><ul style=\"list-style-type: disc;\"><li><span style=\"font-size: 16px;\">Brand awareness<\/span><\/li><li><span style=\"font-size: 16px;\">Traffic and visibility<\/span><\/li><li><span style=\"font-size: 16px;\">Lead generation<\/span><\/li><li><span style=\"font-size: 16px;\">Paying customers &amp; clients<\/span><\/li><\/ul><ul style=\"list-style-type: disc;\"><li><h4><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Pay Per Click (PPC) Advertising <\/b><\/h4><\/li><\/ul><p>A Pay Per Click\u00a0campaign is the fastest way to drive website traffic and boost sales. For example, businesses\u00a0can gain fast exposure and website traffic by paying a publisher every time someone clicks their ads. However the most common types of PPC Advertising include Google Ads, Paid Ads on Facebook &amp; Instagram, and Sponsored Messages on LinkedIn. These ads are shown in many different forms such as display banner ads on Google. As well as, AdWords which show on the search engine results pages. In regards to Facebook &amp; LinkedIn, they can show up as &#8216;normal&#8217; looking posts in your newsfeed or as image banners throughout the social media website.<\/p><ul><li><h4><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Email Marketing <\/b><\/h4><\/li><\/ul><p>Email Marketing is where you\u00a0utilise email and CRM platforms to communicate with your audience. On the contrary, you can use it to advertise to potential customers who have opted into your email marketing database.\u00a0Additionally, you can leverage emails as a way to promote content, discounts, events, products, services, information, and increase website traffic. Today,\u00a0Email Marketing is still one of the most effective methods of turning prospects into sales. As well as, nurturing existing customers into repeat clients or buyers.<\/p><ul style=\"list-style-type: disc;\"><li><h4><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Mobile Marketing <\/b><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">Mobile marketing is a multi-channel, digital strategy aimed at reaching a target audience on their smartphones, tablets, and mobile devices.\u00a0Furthermore, digital marketers\u00a0use channels such as SMS text and mobile apps to reach and connect with their audience. By doing so results in generating leads by reaching people directly via phone notifications and alerts.\u00a0 <\/span><\/p><ul><li><h4><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Website and Ecommerce<\/b><\/h4><\/li><\/ul><p><span style=\"font-weight: 400;\">Digital marketers\u00a0design and build user-friendly and responsive landing pages and websites with e-commerce functionalities. As a result you can leverage the use of social, search engines, and email campaigns to entice visitors and online purchases.\u00a0 <\/span><\/p><ul><li><h4><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Data Analytics and Reporting<\/b><\/h4><\/li><\/ul><p><span style=\"font-size: 16px; font-weight: 400;\">Digital analytics is the tracking of customer behaviour online and\u00a0translating it\u00a0into actionable business data. For example, you can\u00a0utilise digital analytics tools such as\u00a0Google Analytics\u00a0to examine the following:\u00a0 <\/span><\/p><ul><li><span style=\"font-size: 16px; font-weight: 400;\">Where website traffic is coming from<\/span><\/li><li><span style=\"font-size: 16px; font-weight: 400;\">The most popular online channels customers interact with<\/span><\/li><li><span style=\"font-size: 16px; font-weight: 400;\">How much time they are spending on your website<\/span><\/li><li><span style=\"font-size: 16px; font-weight: 400;\">The most visited product pages or blog content<\/span><\/li><li><span style=\"font-size: 16px; font-weight: 400;\">R<\/span>evenue opportunities from previous\/current campaign results<\/li><li>Plus so much more!<\/li><\/ul><p dir=\"ltr\">If you&#8217;re interested in taking up a Digital Marketing Course and learning all the above &#8211; you&#8217;re in the right place!\u00a0<a href=\"https:\/\/www.nzie.ac.nz\/\" target=\"_blank\" rel=\"noopener\">New Zealand Institute of Education (NZIE)<\/a>\u00a0provides an excellent and comprehensive <a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\">NZQA Qualified Level 7 Digital Marketing Diploma<\/a>. It&#8217;s geared towards helping you become industry-ready in less than a year! Get in touch below for more.<\/p><p dir=\"ltr\"><span style=\"font-size: 16px; font-style: normal;\">Author\u00a0Neevashni Ram<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5245b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5245b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49f61b1\" data-id=\"49f61b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc53eca elementor-align-center btn-gr why-btn elementor-widget elementor-widget-button\" data-id=\"dc53eca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-213e6d3 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"213e6d3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b67f51\" data-id=\"5b67f51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f06ae20 elementor-widget elementor-widget-heading\" data-id=\"f06ae20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get in touch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b55a0 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"02b55a0\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"17102\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"02b55a0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"NZIE\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_2 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_2\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_2]\" id=\"form-field-field_2\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-currently_nz elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-currently_nz\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tAre you currently in New Zealand\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"192\" id=\"form-field-currently_nz-0\" name=\"form_fields[currently_nz]\" required=\"required\"> <label for=\"form-field-currently_nz-0\">Yes<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"193\" id=\"form-field-currently_nz-1\" name=\"form_fields[currently_nz]\" required=\"required\"> <label for=\"form-field-currently_nz-1\">No<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-visa_status elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-visa_status\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat's your visa status? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[visa_status]\" id=\"form-field-visa_status\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"68\">NZ Citizen<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"67\">Resident visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">Work Visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">Student Visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">Visitor Visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">No Visa<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-nationality elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nationality\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNationality\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[nationality]\" id=\"form-field-nationality\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"NZ\">New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AF\">Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AX\">\u00c5land<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AL\">Albania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DZ\">Algeria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AS\">American Samoa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AD\">Andorra<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AO\">Angola<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AI\">Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AQ\">Antarctica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AG\">Antigua and Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AR\">Argentina<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AM\">Armenia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AW\">Aruba<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AU\">Australia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AT\">Austria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AZ\">Azerbaijan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BS\">Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BH\">Bahrain<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BD\">Bangladesh<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BB\">Barbados<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BY\">Belarus<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BE\">Belgium<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BZ\">Belize<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BJ\">Benin<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BM\">Bermuda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BT\">Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BO\">Bolivia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BQ\">Bonaire<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BA\">Bosnia and Herzegovina<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BW\">Botswana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BV\">Bouvet Island<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BR\">Brazil<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IO\">British Indian Ocean Territory<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VG\">British Virgin Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BN\">Brunei<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BG\">Bulgaria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BF\">Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BI\">Burundi<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KH\">Cambodia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CM\">Cameroon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CA\">Canada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CA\">Canada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CV\">Cape Verde<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KY\">Cayman Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CF\">Central African Republic<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TD\">Chad<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CL\">Chile<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CN\">China<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CX\">Christmas Island<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CC\">Cocos (Keeling) Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CO\">Colombia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KM\">Comoros<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CK\">Cook Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CR\">Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HR\">Croatia (Local Name: Hrvatska)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CU\">Cuba<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CW\">Curacao<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CY\">Cyprus<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CZ\">Czech Republic<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CD\">Democratic Republic of the Congo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DK\">Denmark<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DJ\">Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DM\">Dominica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DO\">Dominican Republic<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TL\">East Timor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EC\">Ecuador<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EG\">Egypt<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SV\">El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GQ\">Equatorial Guinea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ER\">Eritrea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EE\">Estonia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ET\">Ethiopia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FK\">Falkland Islands (Malvinas)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FO\">Faroe Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FJ\">Fiji<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FI\">Finland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FR\">France<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GF\">French Guiana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PF\">French Polynesia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TF\">French Southern Territories<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GA\">Gabon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GM\">Gambia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GE\">Georgia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DE\">Germany<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GH\">Ghana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GI\">Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GR\">Greece<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GL\">Greenland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GD\">Grenada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GP\">Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GU\">Guam<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GT\">Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GG\">Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GN\">Guinea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GW\">Guinea-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GY\">Guyana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HT\">Haiti<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HM\">Heard Island and McDonald Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HN\">Honduras<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HK\">Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HU\">Hungary<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IS\">Iceland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IN\">India<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ID\">Indonesia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IR\">Iran<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IQ\">Iraq<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IE\">Ireland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IM\">Isle of Man<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IL\">Israel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IT\">Italy<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CI\">Ivory Coast<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JM\">Jamaica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JP\">Japan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JE\">Jersey<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JO\">Jordan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KZ\">Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KE\">Kenya<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KI\">Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"XK\">Kosovo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KW\">Kuwait<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KG\">Kyrgyzstan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LA\">Laos<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LV\">Latvia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LB\">Lebanon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LS\">Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LR\">Liberia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LY\">Libya<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LI\">Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LT\">Lithuania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LU\">Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MO\">Macao<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MK\">Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MG\">Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MW\">Malawi<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MY\">Malaysia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MV\">Maldives<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ML\">Mali<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MT\">Malta<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MH\">Marshall Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MQ\">Martinique<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MR\">Mauritania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MU\">Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"YT\">Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MX\">Mexico<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FM\">Micronesia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MD\">Moldova<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MC\">Monaco<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MN\">Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ME\">Montenegro<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MS\">Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MA\">Morocco<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MZ\">Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MM\">Myanmar (Burma)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NA\">Namibia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NR\">Nauru<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NP\">Nepal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NL\">Netherlands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NC\">New Caledonia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NZ\">New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NI\">Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NE\">Niger<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NG\">Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NU\">Niue<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NF\">Norfolk Island<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KP\">North Korea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MP\">Northern Mariana Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NO\">Norway<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"OM\">Oman<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PK\">Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PW\">Palau<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PS\">Palestine<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PA\">Panama<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PG\">Papua New Guinea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PY\">Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PE\">Peru<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PH\">Philippines<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PN\">Pitcairn Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PL\">Poland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PT\">Portugal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PR\">Puerto Rico<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"QA\">Qatar<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CG\">Republic of the Congo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RE\">R\u00e9union<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RO\">Romania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RU\">Russia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RW\">Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BL\">Saint Barth\u00e9lemy<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SH\">Saint Helena<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KN\">Saint Kitts and Nevis<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LC\">Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MF\">Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PM\">Saint Pierre and Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VC\">Saint Vincent and the Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"WS\">Samoa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SM\">San Marino<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ST\">S\u00e3o Tom\u00e9 and Pr\u00edncipe<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SA\">Saudi Arabia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SN\">Senegal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RS\">Serbia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SC\">Seychelles<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SL\">Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SG\">Singapore<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SX\">Sint Maarten<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SK\">Slovakia (Slovak Republic)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SI\">Slovenia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SB\">Solomon Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SO\">Somalia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ZA\">South Africa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GS\">South Georgia and the South Sandwich Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KR\">South Korea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SS\">South Sudan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ES\">Spain<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LK\">Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SD\">Sudan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SR\">Suriname<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SJ\">Svalbard and Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SZ\">Swaziland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SE\">Sweden<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CH\">Switzerland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SY\">Syria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TW\">Taiwan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TJ\">Tajikistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TZ\">Tanzania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TH\">Thailand<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TG\">Togo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TK\">Tokelau<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TO\">Tonga<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TT\">Trinidad and Tobago<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TN\">Tunisia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TR\">Turkey<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TM\">Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TC\">Turks and Caicos Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TV\">Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UM\">U.S. Minor Outlying Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VI\">U.S. Virgin Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UG\">Uganda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UA\">Ukraine<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AE\">United Arab Emirates<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GB\">United Kingdom<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GB\">United Kingdom<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"US\">United States<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"US\">United States<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UY\">Uruguay<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UZ\">Uzbekistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VU\">Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VA\">Vatican City<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VE\">Venezuela<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VN\">Vietnam<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"WF\">Wallis and Futuna<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EH\">Western Sahara<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"YE\">Yemen<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ZM\">Zambia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ZW\">Zimbabwe<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-course elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-course\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat course are you interested in? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[course]\" id=\"form-field-course\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"59\">Diploma in Digital Marketing<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"233\">Diploma in Applied Business<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"56\">Postgraduate Diploma in Applied Business<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"58\">English Courses<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-location elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[location]\" id=\"form-field-location\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"homepage_bottom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-cust_url elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[cust_url]\" id=\"form-field-cust_url\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_738feff elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_738feff\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcyWqsZAAAAADSDv8rIYoPtCZSOq3TsohkK7J0z\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Marketing is an element of advertising. It consists of promoting a business, product, service or brand via a digital device using the internet. Digital Marketing is also&nbsp;leveraging the use of digital channels. Platforms such as social media, email, search engines (like&nbsp;Google) and other websites\/apps purely to connect with customers.&nbsp;&nbsp; There are many different strategies [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":15959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-17102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae Blog - What is Digital Marketing?<\/title>\n<meta name=\"description\" content=\"Digital Marketing is the component of marketing that includes all marketing efforts that use an electronic device or the internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NZIE\u00ae Blog - What is Digital Marketing?\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing is the component of marketing that includes all marketing efforts that use an electronic device or the internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"NZIE\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-12T09:12:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-26T01:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Uak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Uak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\"},\"author\":{\"name\":\"Ana Uak\",\"@id\":\"https:\/\/www.nzie.ac.nz\/#\/schema\/person\/1b2b8f8abcb31661f050d134715af8d9\"},\"headline\":\"What is Digital Marketing?\",\"datePublished\":\"2020-08-12T09:12:02+00:00\",\"dateModified\":\"2021-03-26T01:28:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg\",\"articleSection\":[\"Digital Marketing Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\",\"url\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\",\"name\":\"NZIE\u00ae Blog - What is Digital Marketing?\",\"isPartOf\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg\",\"datePublished\":\"2020-08-12T09:12:02+00:00\",\"dateModified\":\"2021-03-26T01:28:42+00:00\",\"description\":\"Digital Marketing is the component of marketing that includes all marketing efforts that use an electronic device or the internet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg\",\"contentUrl\":\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg\",\"width\":2560,\"height\":1707,\"caption\":\"Channels in Digital Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nzie.ac.nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Digital Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nzie.ac.nz\/#website\",\"url\":\"https:\/\/www.nzie.ac.nz\/\",\"name\":\"NZIE\",\"description\":\"Your Passport to a World of Opprtunities\",\"publisher\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nzie.ac.nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nzie.ac.nz\/#organization\",\"name\":\"NZIE\",\"url\":\"https:\/\/www.nzie.ac.nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nzie.ac.nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/08\/2019-08-08_15-21-26-1.png\",\"contentUrl\":\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/08\/2019-08-08_15-21-26-1.png\",\"width\":814,\"height\":389,\"caption\":\"NZIE\"},\"image\":{\"@id\":\"https:\/\/www.nzie.ac.nz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nzie.ac.nz\/#\/schema\/person\/1b2b8f8abcb31661f050d134715af8d9\",\"name\":\"Ana Uak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nzie.ac.nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b5152a0518cc3b67896a31dc0c8234f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b5152a0518cc3b67896a31dc0c8234f?s=96&d=mm&r=g\",\"caption\":\"Ana Uak\"},\"url\":\"https:\/\/www.nzie.ac.nz\/author\/anauak\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NZIE\u00ae Blog - What is Digital Marketing?","description":"Digital Marketing is the component of marketing that includes all marketing efforts that use an electronic device or the internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"NZIE\u00ae Blog - What is Digital Marketing?","og_description":"Digital Marketing is the component of marketing that includes all marketing efforts that use an electronic device or the internet.","og_url":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/","og_site_name":"NZIE","article_published_time":"2020-08-12T09:12:02+00:00","article_modified_time":"2021-03-26T01:28:42+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Ana Uak","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Uak","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/"},"author":{"name":"Ana Uak","@id":"https:\/\/www.nzie.ac.nz\/#\/schema\/person\/1b2b8f8abcb31661f050d134715af8d9"},"headline":"What is Digital Marketing?","datePublished":"2020-08-12T09:12:02+00:00","dateModified":"2021-03-26T01:28:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/"},"wordCount":788,"publisher":{"@id":"https:\/\/www.nzie.ac.nz\/#organization"},"image":{"@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg","articleSection":["Digital Marketing Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/","url":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/","name":"NZIE\u00ae Blog - What is Digital Marketing?","isPartOf":{"@id":"https:\/\/www.nzie.ac.nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg","datePublished":"2020-08-12T09:12:02+00:00","dateModified":"2021-03-26T01:28:42+00:00","description":"Digital Marketing is the component of marketing that includes all marketing efforts that use an electronic device or the internet.","breadcrumb":{"@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#primaryimage","url":"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg","contentUrl":"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/06\/AdobeStock_211888174-scaled-1.jpeg","width":2560,"height":1707,"caption":"Channels in Digital Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nzie.ac.nz\/"},{"@type":"ListItem","position":2,"name":"What is Digital Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.nzie.ac.nz\/#website","url":"https:\/\/www.nzie.ac.nz\/","name":"NZIE","description":"Your Passport to a World of Opprtunities","publisher":{"@id":"https:\/\/www.nzie.ac.nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nzie.ac.nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nzie.ac.nz\/#organization","name":"NZIE","url":"https:\/\/www.nzie.ac.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nzie.ac.nz\/#\/schema\/logo\/image\/","url":"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/08\/2019-08-08_15-21-26-1.png","contentUrl":"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/08\/2019-08-08_15-21-26-1.png","width":814,"height":389,"caption":"NZIE"},"image":{"@id":"https:\/\/www.nzie.ac.nz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nzie.ac.nz\/#\/schema\/person\/1b2b8f8abcb31661f050d134715af8d9","name":"Ana Uak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nzie.ac.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b5152a0518cc3b67896a31dc0c8234f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b5152a0518cc3b67896a31dc0c8234f?s=96&d=mm&r=g","caption":"Ana Uak"},"url":"https:\/\/www.nzie.ac.nz\/author\/anauak\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/posts\/17102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/comments?post=17102"}],"version-history":[{"count":0,"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/posts\/17102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/media\/15959"}],"wp:attachment":[{"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/media?parent=17102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/categories?post=17102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nzie.ac.nz\/wp-json\/wp\/v2\/tags?post=17102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}