{"id":17703,"date":"2020-09-10T15:52:14","date_gmt":"2020-09-10T03:52:14","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=17703"},"modified":"2021-11-15T11:26:00","modified_gmt":"2021-11-14T22:26:00","slug":"blog-digital-marketing-roles","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-roles\/","title":{"rendered":"Common Digital Marketing Roles"},"content":{"rendered":"\t\t
Are you thinking of embarking in a career in Digital Marketing but not quite sure of what types of Digital Marketing Roles and jobs there are within the Digital Marketing Industry or which role may be right for you?<\/p>
Whether you\u2019re a Digital Marketing Graduate or whether you\u2019re looking to get into the Digital Marketing Industry, there are countless Digital Marketing roles out there for you. Meaning trying to decide which Digital Marketing field to specialise in or trying to determine what role may be right for you can be quite tough. When deciding on any job or position, it\u2019s vital to consider all possibilities – the advantages, the disadvantages, and the availability of the position.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Though those who specialise in Digital Marketing are in luck, as not only is Digital Marketing massively profitable, but there is also currently a high demand for skilled digital marketers in the workforce. The Robert Half 2020 Salary Guide stated that the strong digital skills, (as stated below) are the most in-demand technical skills for Digital Marketing Specialists.<\/span><\/p> These skills indicate Digital Marketers have plenty of options to decide which roles and field(s) they would like to be and specialise in. Hence, it would help if you took your time in choosing a position that you\u2019ll succeed in, ensuring you look over job salaries, the skills needed for the specific job, and your expected responsibilities in the position.<\/span><\/p> The following are a list of some common <\/span>Digital Marketing Entry-Level, Intermediate-Level, <\/b>and <\/span>Senior-Level Roles <\/b>you could possibly get into:<\/span><\/p> \u00a0<\/span>*<\/span><\/i>Please Note: <\/i><\/b>Salary Information is tailored specifically for the New Zealand audience and is gathered from <\/span><\/i>The Digital Store New Zealand Salary Survey 2019 <\/span><\/i>and <\/span><\/i>The Digital Store New Zealand Salary Survey 2020.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Digital Marketing Coordinator or Digital Marketing Specialist\u00a0<\/i><\/b><\/p> Earning Potential:<\/b>\u00a0<\/span><\/p> Responsibilities:<\/b> Digital Marketers are in charge of driving brand awareness and lead generation through all the digital channels (both free and paid) \u2013 that are at a company\u2019s disposal. Digital channels include social media, email, company\u2019s website, search engine rankings, display advertising, company\u2019s blog, etc. The digital marketer also focuses on various key performance indicators (KPI) for each channel so they can accurately measure and identify the company\u2019s performance across each one. Digital Marketers also perform competitive analysis, monitor industry trends, research new opportunities, and utilise data to provide a strategic recommendation that supports business growth.<\/span><\/p> Digital marketing is carried out across many marketing roles today. For small companies, one generalist might own many of the digital marketing tactics, as mentioned above, at the same time. For larger companies, these tactics have multiple specialists that each focus on just one or two of the brand\u2019s digital channels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Digital Marketing Intermediate and Senior Roles:\u00a0<\/strong><\/p> Earning Potential:<\/span><\/p> <\/span><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Content Marketing Coordinator or Content Marketing Specialist or Content\/Social Writer\u00a0<\/i><\/b>\u00a0<\/p> Earning Potential:<\/b><\/p> Responsibilities: <\/b>Content Marketers are digital content creators. They develop content for landing pages, product pages, blog pages, website pages, eBooks, audio\/videos, newsletters, social media campaigns, etc. They continuously keep track of the company\u2019s blogging and content calendar and think of content strategies that include video as well. These professionals regularly work with other departments to ensure the products and campaigns the organisation launches are supported by engaging promotional content on each digital channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Content Marketing Intermediate and Senior Roles:\u00a0<\/strong><\/p> Earning Potential:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tDigital Marketing Entry-Level Roles: \u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Key Technical and Soft-Skills: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Content Marketing Entry-Level Roles:\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Key Technical and Soft-Skills: \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t