{"id":18497,"date":"2020-10-30T13:43:57","date_gmt":"2020-10-30T00:43:57","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=18497"},"modified":"2021-12-10T11:44:52","modified_gmt":"2021-12-09T22:44:52","slug":"blog-best-halloween-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-best-halloween-marketing-campaigns\/","title":{"rendered":"The 5 Best and UnBOOlievably Creative Halloween Marketing Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18497\" class=\"elementor elementor-18497\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd352e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd352e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24f9b54\" data-id=\"24f9b54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df82cb elementor-widget elementor-widget-text-editor\" data-id=\"1df82cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Who doesn&#8217;t love a great marketing campaign? Especially for Halloween! Halloween is one of those holidays that just brings out the best in marketing. And as <\/span><a href=\"https:\/\/www.brafton.com\/blog\/content-marketing\/7-eerily-effective-halloween-marketing-campaigns\/\"><span style=\"font-weight: 400;\">Brafton<\/span><\/a><span style=\"font-weight: 400;\"> says, &#8220;A well-crafted holiday marketing campaign, timed just right, can leave a lasting impact well after the spooky day has come and gone.&#8221; This year, these five companies stood out with their unBOOlievable creative Halloween campaigns.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9824630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9824630\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-239d140\" data-id=\"239d140\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1806e64 elementor-widget elementor-widget-heading\" data-id=\"1806e64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Happy Marketing Halloween!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a086ce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a086ce8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f96ba90\" data-id=\"f96ba90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bbbab8 elementor-widget elementor-widget-heading\" data-id=\"6bbbab8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ColourPop - 'Hocus Pocus' Inspired Product Line<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dee13de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dee13de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfb1e35\" data-id=\"bfb1e35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a81fc elementor-widget elementor-widget-text-editor\" data-id=\"b4a81fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With a surge in demand for the Halloween classic <\/span><i><span style=\"font-weight: 400;\">Hocus Pocus<\/span><\/i><span style=\"font-weight: 400;\"> movie in the United States \u2013 resulting in $1 million in ticket sales.<\/span><a href=\"https:\/\/colourpop.com\/\"> <span style=\"font-weight: 400;\">ColourPop<\/span><\/a><span style=\"font-weight: 400;\"> leveraged this opportunity to create and launch a product line called the <\/span><span style=\"font-weight: 400;\">ColourPop Hocus Pocus Collection<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The ColourPop x <\/span><i><span style=\"font-weight: 400;\">Hocus Pocus<\/span><\/i><span style=\"font-weight: 400;\"> collection features 12 different eyes, lips, and face items inspired by the Sanderson sisters and glitter gel liners as a node to Thackery Binx. Shades from various products are named after famous lines from the movie, like &#8220;Hello, Salem,&#8221; &#8220;Come Little Children,&#8221; and &#8220;On Toast.&#8221; Winne, Sarah, and Mary each have their own dedicated palettes for consumers to complete their favourite witches&#8217; look. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b47629e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b47629e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcf5669\" data-id=\"fcf5669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf20b9f elementor-widget elementor-widget-image-gallery\" data-id=\"bf20b9f\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-18497 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf20b9f\" data-elementor-lightbox-title=\"Screen Shot 2020-10-29 at 1.30.33 PM\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg1MDAsInVybCI6Imh0dHBzOlwvXC93d3cubnppZS5hYy5uelwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTBcL1NjcmVlbi1TaG90LTIwMjAtMTAtMjktYXQtMS4zMC4zMy1QTS5wbmciLCJzbGlkZXNob3ciOiJiZjIwYjlmIn0%3D\" href='https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.30.33-PM.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"937\" height=\"594\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.30.33-PM.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.30.33-PM.png 937w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.30.33-PM-300x190.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.30.33-PM-768x487.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf20b9f\" data-elementor-lightbox-title=\"Screen Shot 2020-10-29 at 1.31.27 PM\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg0OTksInVybCI6Imh0dHBzOlwvXC93d3cubnppZS5hYy5uelwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTBcL1NjcmVlbi1TaG90LTIwMjAtMTAtMjktYXQtMS4zMS4yNy1QTS5wbmciLCJzbGlkZXNob3ciOiJiZjIwYjlmIn0%3D\" href='https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.31.27-PM.png'><img decoding=\"async\" width=\"932\" height=\"599\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.31.27-PM.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.31.27-PM.png 932w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.31.27-PM-300x193.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-1.31.27-PM-768x494.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a991e7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a991e7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb13ce4\" data-id=\"cb13ce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0305f elementor-widget elementor-widget-heading\" data-id=\"1e0305f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lush Cosmetics \u2013 Lord of Misrule 2020\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f9f1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f9f1d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acfd492\" data-id=\"acfd492\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f1606 elementor-widget elementor-widget-text-editor\" data-id=\"d7f1606\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trick or treating is probably a no-go this year due to social distancing restrictions for some countries. But that doesn&#8217;t mean you can&#8217;t unleash your dark side with a spot of fang-tastic fancy dress. To navigate the strange circumstances we find ourselves in, <a href=\"https:\/\/nz.lush.com\/\">Lush Cosmetics<\/a> launched a digital fancy dress competition named <a href=\"https:\/\/twitter.com\/lushcosmetics\/status\/1313940573141655552\">Lord of Misrule 2020<\/a>.\u00a0<\/p><p>The rules of the competition are simple:<\/p><p><b>Step 1 &#8211;<\/b> Film yourself dressed up in a Lord of Misrule-themed costume. Explain in the video why Lush should crown you as the Lord of Misrule 2020.<\/p><p><b>Step 2 &#8211;<\/b> Upload your video to YouTube with the title, &#8220;Be the Lord of Misrule \u2013 Lush Casting Call.&#8221;<\/p><p><b>Step 3 &#8211;<\/b> Email Lush your video link and best image selects from your &#8220;photoshoot&#8221;.<\/p><p><b><i>Hot tip:<\/i><\/b> Bonus points for creative background setups and performances!<\/p><p><b>Step 4 &#8211;<\/b> Wait to see if you&#8217;re one of four lucky winners to bag $500 CAD and a prime spot on the Lush website. Lush announces the Winners via all of Lush&#8217;s social media channels.<\/p><p>Creepin&#8217; it real Lush, nice!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a729bfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a729bfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88c40f3\" data-id=\"88c40f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8f0947 elementor-widget elementor-widget-image\" data-id=\"f8f0947\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"945\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.08.33-PM-768x945.png\" class=\"attachment-medium_large size-medium_large wp-image-18503\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.08.33-PM-768x945.png 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.08.33-PM-244x300.png 244w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.08.33-PM-833x1024.png 833w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.08.33-PM.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1c2485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1c2485\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f7d1db\" data-id=\"7f7d1db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef35f8 elementor-widget elementor-widget-text-editor\" data-id=\"7ef35f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Additionally, Lush is also raising spirits with other marketing marvels, including Halloween FOMO. To leverage the occasion of Halloween, Lush unleashed a limited-edition Halloween range. This is a great way to incentivise and a fun way to get consumers scrambling for their products. By writing articles around their new product releases, it also helps generate more of a buzz for their products and brand.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2b303e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2b303e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7024b09\" data-id=\"7024b09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-677ad4e elementor-widget elementor-widget-image\" data-id=\"677ad4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.10.15-PM-1024x640.png\" class=\"attachment-large size-large wp-image-18505\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.10.15-PM-1024x640.png 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.10.15-PM-300x188.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.10.15-PM-768x480.png 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.10.15-PM-1536x960.png 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.10.15-PM-2048x1280.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b71c925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b71c925\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42c5f1e\" data-id=\"42c5f1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1078ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b1078ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7dc01 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1f7dc01\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"868\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.28.16-PM.png\" class=\"attachment-full size-full wp-image-18508\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.28.16-PM.png 591w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.28.16-PM-204x300.png 204w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Krispy Kreme \u2013 Sweet or Treat Saturdays\u200b<\/h3><p class=\"elementor-image-box-description\">With 2020 already being scary enough, Krispy Kreme launched the campaign Sweet or Treat Saturdays? A way to make things a little nicer for consumers. Every Saturday in October, customers can purchase a $1 Sweet or Treat dozen to share when they buy a full-priced dozen at participating US and Canada stores. The Sweet or Treat dozen contains 11 Original Glazed doughnuts and one festive Jack-o-lantern doughnut. Spooktacular!\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faba525 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faba525\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ece39fd\" data-id=\"ece39fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d42d1d8 elementor-widget elementor-widget-text-editor\" data-id=\"d42d1d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And if things weren&#8217;t already spooky enough, Krispy Kreme also launched their all NEW <\/span><span style=\"font-weight: 400;\">#ScarySweet <\/span><span style=\"font-weight: 400;\">#MonsterDou<\/span><span style=\"font-weight: 400;\">ghnuts<\/span><span style=\"font-weight: 400;\"> across the US. What&#8217;s brilliant is the storytelling element that brings the marketing of these sweet treats back to life while helping audiences connect with the product. There&#8217;s Wolfie, an Original Glazed doughnut dipped in chocolate icing and decorated like a werewolf. So, good, it&#8217;ll make you howl. There&#8217;s also Frank, dipped in green icing and decorated with pretzel piece bolts. As well as Drake, a classic monster with purple icing and fangs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9228dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9228dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b50cb3e\" data-id=\"b50cb3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d6bfc6 elementor-widget elementor-widget-image\" data-id=\"8d6bfc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"493\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.01-PM-768x493.png\" class=\"attachment-medium_large size-medium_large wp-image-18511\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.01-PM-768x493.png 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.01-PM-300x192.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.01-PM.png 934w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-273fe14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"273fe14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41cddc8\" data-id=\"41cddc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a5618 elementor-widget elementor-widget-text-editor\" data-id=\"f6a5618\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whereas over in New Zealand, <\/span><a href=\"https:\/\/www.krispykreme.co.nz\/krispy-skremes-489\"><span style=\"font-weight: 400;\">Krispy Skremes<\/span><\/a><span style=\"font-weight: 400;\"> made an appearance again. Where consumers are encouraged to get into the spirit of Halloween with <\/span><a href=\"https:\/\/www.krispykreme.co.nz\/\"><span style=\"font-weight: 400;\">Krispy Kreme&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> spooky new range of Doughnuts and their new Graveyard Kreme Shake.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed1e87e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed1e87e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb752e2\" data-id=\"cb752e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dff7a5 elementor-widget elementor-widget-image\" data-id=\"1dff7a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"599\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.45-PM.png\" class=\"attachment-large size-large wp-image-18512\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.45-PM.png 934w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.45-PM-300x192.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-2.54.45-PM-768x493.png 768w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af002da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af002da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6088be5\" data-id=\"6088be5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b604cde elementor-widget elementor-widget-text-editor\" data-id=\"b604cde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For those into DIY, there&#8217;s also the <\/span><a href=\"https:\/\/www.instagram.com\/p\/CGHkZTYgR8G\/\"><span style=\"font-weight: 400;\">Creepy Creations Kit<\/span><\/a><span style=\"font-weight: 400;\"> from Krispy Kreme UK promoted on Instagram. Again, this is a limited-edition product that creates major FOMO (Fear of Missing Out). Available to order online, Krispy Kreme has cleverly combined in-store promotions with a buy online incentive to ensure all angles are covered. After all, many people are still staying at home, so maintaining a strong digital presence is necessary.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-feead12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"feead12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45ad7b1\" data-id=\"45ad7b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3058ecd elementor-widget elementor-widget-image\" data-id=\"3058ecd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"597\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.44.41-PM.png\" class=\"attachment-large size-large wp-image-18513\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.44.41-PM.png 932w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.44.41-PM-300x192.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.44.41-PM-768x492.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fe2ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fe2ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eabbff5\" data-id=\"eabbff5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c0f53 elementor-widget elementor-widget-heading\" data-id=\"31c0f53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mars Wrigley \u2013 Treat Town Halloween\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad28202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad28202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f866869\" data-id=\"f866869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8441fa elementor-widget elementor-widget-text-editor\" data-id=\"f8441fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.treat-town.com\/\"><span style=\"font-weight: 400;\">Mars Wrigley<\/span><\/a><span style=\"font-weight: 400;\"> has come up with an epic trick-or-treat experience that families can enjoy from the comfort of their own homes. So, for those worried kids, Halloween isn&#8217;t cancelled, it&#8217;s just adapted. And they can still get their hands on their favourite sugary snacks! Win-win.<\/span><\/p><p><span style=\"font-weight: 400;\">All you need to do is download the <\/span><a href=\"https:\/\/twitter.com\/Skittles\/status\/1312021197874491392\"><span style=\"font-weight: 400;\">TREAT TOWN Halloween App<\/span><\/a><span style=\"font-weight: 400;\">. Then you can go and enjoy a host of virtual tricks and real treats as you take on the ultimate Halloween adventure. As an interactive and inclusive experience for the whole family, the app invites you to create your family profile. This includes decorating your virtual door, choosing monster avatars, and inviting friends and family to join in the fun. You can then buy virtual candy credits that your trick or treaters can exchange for real candy from top brands.<\/span><\/p><p><span style=\"font-weight: 400;\">From there, you can enjoy safe trick or treating with those nearby, without worrying about what lurks in the shadows \u2013 <\/span><a href=\"https:\/\/www.treat-town.com\/\"><span style=\"font-weight: 400;\">See the full details here.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4296d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4296d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e564c16\" data-id=\"e564c16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74bb9d5 elementor-widget elementor-widget-gallery\" data-id=\"74bb9d5\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.57.18-PM.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"74bb9d5\" data-elementor-lightbox-title=\"Screen Shot 2020-10-29 at 3.57.18 PM\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg1MTYsInVybCI6Imh0dHBzOlwvXC93d3cubnppZS5hYy5uelwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTBcL1NjcmVlbi1TaG90LTIwMjAtMTAtMjktYXQtMy41Ny4xOC1QTS5wbmciLCJzbGlkZXNob3ciOiI3NGJiOWQ1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.57.18-PM-300x191.png\" data-width=\"300\" data-height=\"191\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.57.05-PM.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"74bb9d5\" data-elementor-lightbox-title=\"Screen Shot 2020-10-29 at 3.57.05 PM\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg1MTcsInVybCI6Imh0dHBzOlwvXC93d3cubnppZS5hYy5uelwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTBcL1NjcmVlbi1TaG90LTIwMjAtMTAtMjktYXQtMy41Ny4wNS1QTS5wbmciLCJzbGlkZXNob3ciOiI3NGJiOWQ1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-3.57.05-PM-300x194.png\" data-width=\"300\" data-height=\"194\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-998cc3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"998cc3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2af5e54\" data-id=\"2af5e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be1350 elementor-widget elementor-widget-heading\" data-id=\"1be1350\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M&amp;M's \u2013 Monster Mash Whoopie Pies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f785755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f785755\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7596f95\" data-id=\"7596f95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dff3da elementor-widget elementor-widget-text-editor\" data-id=\"3dff3da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can buy M&amp;Ms in TREAT TOWN, but<\/span><a href=\"https:\/\/www.instagram.com\/mmschocolate\/?hl=en\"><span style=\"font-weight: 400;\"> @mmschocolate<\/span><\/a><span style=\"font-weight: 400;\"> has gone a step further by showing consumers why buying M&amp;Ms is a fantastic idea. By posting recipes for treats such as <\/span><a href=\"https:\/\/twitter.com\/mmschocolate\/status\/1314609007496253440\"><span style=\"font-weight: 400;\">Monster Mash Whoopie Pies<\/span><\/a><span style=\"font-weight: 400;\">, M&amp;M makes its products relevant and tantalising.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e6ad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e6ad4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3751d1f\" data-id=\"3751d1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f04776 elementor-widget elementor-widget-image\" data-id=\"9f04776\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"647\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-4.00.46-PM.png\" class=\"attachment-medium_large size-medium_large wp-image-18519\" alt=\"\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-4.00.46-PM.png 599w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-4.00.46-PM-278x300.png 278w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54ef645 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54ef645\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233da81\" data-id=\"233da81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be6005f elementor-widget elementor-widget-text-editor\" data-id=\"be6005f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This brand is also good at storytelling, personifying each of the M&amp;M colours to tell humorous Halloween tales via their Twitter platform. This is a great way to weave comedy into social media in a bid to keep people coming back for more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a94105 elementor-widget elementor-widget-gallery\" data-id=\"3a94105\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-4.02.29-PM.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3a94105\" data-elementor-lightbox-title=\"Screen Shot 2020-10-29 at 4.02.29 PM\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg1MjEsInVybCI6Imh0dHBzOlwvXC93d3cubnppZS5hYy5uelwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTBcL1NjcmVlbi1TaG90LTIwMjAtMTAtMjktYXQtNC4wMi4yOS1QTS5wbmciLCJzbGlkZXNob3ciOiIzYTk0MTA1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-4.02.29-PM-300x223.png\" data-width=\"300\" data-height=\"223\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-4.02.17-PM.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3a94105\" data-elementor-lightbox-title=\"Screen Shot 2020-10-29 at 4.02.17 PM\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg1MjIsInVybCI6Imh0dHBzOlwvXC93d3cubnppZS5hYy5uelwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTBcL1NjcmVlbi1TaG90LTIwMjAtMTAtMjktYXQtNC4wMi4xNy1QTS5wbmciLCJzbGlkZXNob3ciOiIzYTk0MTA1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-29-at-4.02.17-PM-300x225.png\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1885a elementor-widget elementor-widget-text-editor\" data-id=\"ec1885a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every Halloween, companies try to top previous years with more creative, more outrageous, and even scarier campaigns. These campaigns often extend far beyond their product and really drive home the idea that you can find countless ways to stand out in the sea of competitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, if you&#8217;re looking to learn how to make your next holiday campaign unique and targeted, improve your online reputation, and get digitally savvy. You should look into studying the <\/span><a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\"><span style=\"font-weight: 400;\">Diploma of Digital Marketing<\/span><\/a><span style=\"font-weight: 400;\"> with <\/span><a href=\"https:\/\/www.nzie.ac.nz\/\"><span style=\"font-weight: 400;\">NZIE<\/span><\/a><span style=\"font-weight: 400;\">. You learn so many creative and fun things, such as how to do social media marketing, create engaging content, design eye-catching graphics, and so much more! Spots are filling out quickly, so don&#8217;t miss out and <\/span><a href=\"https:\/\/www.nzie.ac.nz\/how-to-apply\/\"><span style=\"font-weight: 400;\">apply<\/span><\/a><span style=\"font-weight: 400;\"> today!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fca8a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fca8a07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e472ad3\" data-id=\"e472ad3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b75600 elementor-align-center btn-gr why-btn elementor-widget elementor-widget-button\" data-id=\"1b75600\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Who doesn&#8217;t love a great marketing campaign? Especially for Halloween! Halloween is one of those holidays that just brings out the best in marketing. And as Brafton says, &#8220;A well-crafted holiday marketing campaign, timed just right, can leave a lasting impact well after the spooky day has come and gone.&#8221; This year, these five companies [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":18529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-18497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - The 5 Best Halloween Marketing Campaigns<\/title>\n<meta name=\"description\" content=\"Who doesn&#039;t love a great Halloween marketing campaign? The 5 Best and UnBOOlievably Creative Halloween Marketing Campaigns of 2020\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzie.ac.nz\/blog-best-halloween-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NZIE\u00ae - The 5 Best Halloween Marketing Campaigns\" \/>\n<meta property=\"og:description\" content=\"Who doesn&#039;t love a great Halloween marketing campaign? 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