{"id":18769,"date":"2020-11-18T09:50:36","date_gmt":"2020-11-17T20:50:36","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=18769"},"modified":"2021-02-17T15:37:20","modified_gmt":"2021-02-17T02:37:20","slug":"blog-what-is-seo","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-what-is-seo\/","title":{"rendered":"What is SEO?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18769\" class=\"elementor elementor-18769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b7cec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b7cec7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-452e363\" data-id=\"452e363\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8799bb elementor-widget elementor-widget-text-editor\" data-id=\"f8799bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know? Approximately 5.6 billion searches are made on Google! And this isn\u2019t taking into consideration other search engines. That\u2019s a lot of searches!<\/p><p>You may be wondering, well, how can your website show up on the first page of Google or as a top result when someone searches? The answer is simple: Through the use of <a href=\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\">SEO<\/a> which also stands for <a href=\"https:\/\/www.nzie.ac.nz\/blog-what-is-digital-marketing\/\">Search Engine Optimisation.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd4bf0 elementor-widget elementor-widget-heading\" data-id=\"6fd4bf0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Definition:\u00a0SEO or Search Engine Optimisation is a marketing strategy to increase the rankings and visibility of online content on a search engine in the unpaid section, a.k.a organic listings.\u00a0\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df9d3a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9d3a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95f7dd4\" data-id=\"95f7dd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0073a30 elementor-widget elementor-widget-text-editor\" data-id=\"0073a30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In other words, Search Engine Optimisation (SEO) is the process of optimising your online content (e.g., websites) so that a search engine like\u00a0<a href=\"https:\/\/www.google.com\/\">Google<\/a> or <a href=\"https:\/\/www.bing.com\/\">Bing<\/a> likes to show it as a top result for searches for a particular keyword.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>For instance, let\u2019s say you wrote an article on a website about making banana bread. You want the search engine (Google) to show your article as the top result to anyone who searches for the phrase \u201cbanana bread.\u201d By using SEO on your article, it will encourage Google to show your article as one of the top results whenever someone searches for that keyword \u201cbanana bread.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305bf27 elementor-widget elementor-widget-heading\" data-id=\"305bf27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are main components to SEO?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899e153 elementor-widget elementor-widget-image\" data-id=\"899e153\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"497\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.33.17-PM-768x497.png\" class=\"attachment-medium_large size-medium_large wp-image-18771\" alt=\"seo course\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.33.17-PM-768x497.png 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.33.17-PM-300x194.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.33.17-PM-1024x662.png 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.33.17-PM.png 1336w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0eafe elementor-widget elementor-widget-text-editor\" data-id=\"3e0eafe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b>Technical SEO <\/b>helps to ensure that search engines can crawl and index your online content\/website without any issues. Otherwise, it can negatively impact your website\u2019s page rankings.<\/li><\/ol><ol start=\"2\"><li><b>On-Site SEO <\/b>which are the rules that are applied on a website and content to make it search engine friendly. On-Site SEO is used to provide search engine crawlers with enough signals to help them understand the meaning of the context\u00a0of a website\u2019s content. On-site SEO involves the website structures, keywords, title optimisations, headings, image SEO, internal links, and other techniques that can help direct the correct\u00a0<i>signals\u00a0<\/i>to\u00a0search engines.<\/li><\/ol><p>On-Site SEO can help improve\u00a0the usability and credibility of your online content.<\/p><ol><li><b>Off-site SEO <\/b>which are the methods that help promote your online content, such as a website or blog in order for it to rank higher in search result pages. It is also referred to as link building or backlinks (the number of incoming links from other websites). This is one factor that helps determine a website page\u2019s position on the search engine results page (SERPs).\u00a0Backlinks provide a signal of trust, and if they are high quality links which are sourced from well-known and trusted websites, it can help increase a website\u2019s ranking.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2093941 elementor-widget elementor-widget-image\" data-id=\"2093941\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"463\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.19.10-PM-768x463.png\" class=\"attachment-medium_large size-medium_large wp-image-18772\" alt=\"what is seo\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.19.10-PM-768x463.png 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.19.10-PM-300x181.png 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.19.10-PM-1024x617.png 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.19.10-PM-1536x926.png 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-4.19.10-PM-2048x1234.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffd12e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffd12e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1e2b8d\" data-id=\"e1e2b8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4755b7 elementor-widget elementor-widget-heading\" data-id=\"e4755b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SEO can be conducted in two manners either at an ethical standard or an unethical standard:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7aba6 elementor-widget elementor-widget-text-editor\" data-id=\"ad7aba6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b>Black Hat SEO or Unethical SEO \u2013<\/b> are known as aggressive and improper SEO practices. These practices include keyword stuffing and invisible text that disobey search engine guidelines to attain higher rankings on search engine result pages. These tactics often result in websites becoming banned from search engines.\u00a0<\/li><\/ol><ol start=\"2\"><li><b>White Hat SEO or (Ethical SEO)<\/b> \u2013 are known as proper practices that obey search engine guidelines and focus on a human audience in order to attain higher rankings on search engine result pages. It uses tactics such as keywords, link building, and writing quality content.<\/li><\/ol><p>SEO is essential for businesses. An\u00a0<b>ethical SEO approach<\/b>\u00a0can drive more website or blog traffic, increase the number of customers, generate more company sales, and fulfil business objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db59ff3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db59ff3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-428a772\" data-id=\"428a772\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fbede9 elementor-widget elementor-widget-text-editor\" data-id=\"7fbede9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interested in learning more about SEO? Why don\u2019t you study the <a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\">Diploma in Digital Marketing<\/a>\u00a0with the <a href=\"https:\/\/www.nzie.ac.nz\/\">New Zealand Institute of Education (NZIE).<\/a> It\u2019s a Level 7 NZQA accredited course that teaches you all about SEO and how you can start your career towards becoming an <a href=\"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-roles\/\">SEO Specialist.<\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Click\u00a0<a href=\"https:\/\/www.nzie.ac.nz\/how-to-apply\/\">here<\/a>\u00a0to start your exciting journey! Don\u2019t delay; spaces are filling out quick!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-457f9fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"457f9fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb4f42a\" data-id=\"fb4f42a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e76c0db elementor-align-center btn-gr why-btn elementor-widget elementor-widget-button\" data-id=\"e76c0db\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9800f97 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"9800f97\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e5a9f6\" data-id=\"5e5a9f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3069a02 elementor-widget elementor-widget-heading\" data-id=\"3069a02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get in touch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9726d elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"7e9726d\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"18769\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7e9726d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"NZIE\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_2 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_2\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_2]\" id=\"form-field-field_2\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-currently_nz elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-currently_nz\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tAre you currently in New Zealand\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"192\" id=\"form-field-currently_nz-0\" name=\"form_fields[currently_nz]\" required=\"required\"> <label for=\"form-field-currently_nz-0\">Yes<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"193\" id=\"form-field-currently_nz-1\" name=\"form_fields[currently_nz]\" required=\"required\"> <label for=\"form-field-currently_nz-1\">No<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-visa_status elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-visa_status\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat's your visa status? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[visa_status]\" id=\"form-field-visa_status\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"68\">NZ Citizen<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"67\">Resident visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">Work Visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">Student Visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">Visitor Visa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"318\">No Visa<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-nationality elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nationality\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNationality\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[nationality]\" id=\"form-field-nationality\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"NZ\">New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AF\">Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AX\">\u00c5land<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AL\">Albania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DZ\">Algeria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AS\">American Samoa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AD\">Andorra<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AO\">Angola<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AI\">Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AQ\">Antarctica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AG\">Antigua and Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AR\">Argentina<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AM\">Armenia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AW\">Aruba<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AU\">Australia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AT\">Austria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AZ\">Azerbaijan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BS\">Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BH\">Bahrain<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BD\">Bangladesh<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BB\">Barbados<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BY\">Belarus<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BE\">Belgium<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BZ\">Belize<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BJ\">Benin<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BM\">Bermuda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BT\">Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BO\">Bolivia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BQ\">Bonaire<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BA\">Bosnia and Herzegovina<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BW\">Botswana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BV\">Bouvet Island<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BR\">Brazil<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IO\">British Indian Ocean Territory<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VG\">British Virgin Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BN\">Brunei<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BG\">Bulgaria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BF\">Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BI\">Burundi<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KH\">Cambodia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CM\">Cameroon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CA\">Canada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CA\">Canada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CV\">Cape Verde<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KY\">Cayman Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CF\">Central African Republic<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TD\">Chad<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CL\">Chile<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CN\">China<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CX\">Christmas Island<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CC\">Cocos (Keeling) Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CO\">Colombia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KM\">Comoros<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CK\">Cook Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CR\">Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HR\">Croatia (Local Name: Hrvatska)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CU\">Cuba<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CW\">Curacao<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CY\">Cyprus<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CZ\">Czech Republic<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CD\">Democratic Republic of the Congo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DK\">Denmark<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DJ\">Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DM\">Dominica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DO\">Dominican Republic<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TL\">East Timor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EC\">Ecuador<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EG\">Egypt<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SV\">El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GQ\">Equatorial Guinea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ER\">Eritrea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EE\">Estonia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ET\">Ethiopia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FK\">Falkland Islands (Malvinas)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FO\">Faroe Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FJ\">Fiji<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FI\">Finland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FR\">France<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GF\">French Guiana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PF\">French Polynesia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TF\">French Southern Territories<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GA\">Gabon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GM\">Gambia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GE\">Georgia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DE\">Germany<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GH\">Ghana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GI\">Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GR\">Greece<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GL\">Greenland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GD\">Grenada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GP\">Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GU\">Guam<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GT\">Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GG\">Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GN\">Guinea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GW\">Guinea-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GY\">Guyana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HT\">Haiti<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HM\">Heard Island and McDonald Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HN\">Honduras<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HK\">Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"HU\">Hungary<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IS\">Iceland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IN\">India<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ID\">Indonesia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IR\">Iran<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IQ\">Iraq<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IE\">Ireland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IM\">Isle of Man<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IL\">Israel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"IT\">Italy<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CI\">Ivory Coast<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JM\">Jamaica<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JP\">Japan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JE\">Jersey<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JO\">Jordan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KZ\">Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KE\">Kenya<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KI\">Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"XK\">Kosovo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KW\">Kuwait<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KG\">Kyrgyzstan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LA\">Laos<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LV\">Latvia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LB\">Lebanon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LS\">Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LR\">Liberia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LY\">Libya<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LI\">Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LT\">Lithuania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LU\">Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MO\">Macao<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MK\">Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MG\">Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MW\">Malawi<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MY\">Malaysia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MV\">Maldives<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ML\">Mali<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MT\">Malta<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MH\">Marshall Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MQ\">Martinique<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MR\">Mauritania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MU\">Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"YT\">Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MX\">Mexico<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"FM\">Micronesia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MD\">Moldova<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MC\">Monaco<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MN\">Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ME\">Montenegro<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MS\">Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MA\">Morocco<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MZ\">Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MM\">Myanmar (Burma)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NA\">Namibia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NR\">Nauru<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NP\">Nepal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NL\">Netherlands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NC\">New Caledonia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NZ\">New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NI\">Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NE\">Niger<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NG\">Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NU\">Niue<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NF\">Norfolk Island<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KP\">North Korea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MP\">Northern Mariana Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"NO\">Norway<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"OM\">Oman<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PK\">Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PW\">Palau<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PS\">Palestine<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PA\">Panama<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PG\">Papua New Guinea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PY\">Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PE\">Peru<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PH\">Philippines<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PN\">Pitcairn Islands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PL\">Poland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PT\">Portugal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PR\">Puerto Rico<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"QA\">Qatar<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CG\">Republic of the Congo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RE\">R\u00e9union<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RO\">Romania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RU\">Russia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RW\">Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"BL\">Saint Barth\u00e9lemy<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SH\">Saint Helena<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"KN\">Saint Kitts and Nevis<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"LC\">Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MF\">Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PM\">Saint Pierre and Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VC\">Saint Vincent and the Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"WS\">Samoa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SM\">San Marino<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ST\">S\u00e3o Tom\u00e9 and Pr\u00edncipe<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SA\">Saudi Arabia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SN\">Senegal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RS\">Serbia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SC\">Seychelles<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SL\">Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SG\">Singapore<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SX\">Sint Maarten<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SK\">Slovakia (Slovak Republic)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SI\">Slovenia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SB\">Solomon 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value=\"AE\">United Arab Emirates<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GB\">United Kingdom<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GB\">United Kingdom<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"US\">United States<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"US\">United States<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UY\">Uruguay<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UZ\">Uzbekistan<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VU\">Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VA\">Vatican City<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VE\">Venezuela<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VN\">Vietnam<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"WF\">Wallis and Futuna<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EH\">Western Sahara<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"YE\">Yemen<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ZM\">Zambia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"ZW\">Zimbabwe<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-course elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-course\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat course are you interested in? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[course]\" id=\"form-field-course\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"59\">Diploma in Digital Marketing<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"233\">Diploma in Applied Business<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"56\">Postgraduate Diploma in Applied Business<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"58\">English Courses<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-location elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[location]\" id=\"form-field-location\" class=\"elementor-field elementor-size-sm 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Approximately 5.6 billion searches are made on Google! And this isn\u2019t taking into consideration other search engines. That\u2019s a lot of searches! You may be wondering, well, how can your website show up on the first page of Google or as a top result when someone searches? The answer is simple: Through [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":18774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-18769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - What is SEO?<\/title>\n<meta name=\"description\" content=\"SEO is a marketing strategy to increase the rankings and visibility of online content on a search engine in the unpaid section, a.k.a organic listings. 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