{"id":20368,"date":"2021-03-04T09:20:53","date_gmt":"2021-03-03T20:20:53","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=20368"},"modified":"2021-06-22T13:44:03","modified_gmt":"2021-06-22T01:44:03","slug":"alex-success-story","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/alex-success-story\/","title":{"rendered":"From student intern to employed – How Alex got promoted to Marketing Coordinator upon NZIE Digital Marketing course completion"},"content":{"rendered":"\t\t
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Meet Alexandra Samylova. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A<\/span>lex is a<\/span> bright and bubbly graduate of the Diploma in Digital Marketing programme, from NZIE. Following her completion of the course Alex has since landed herself a new role. <\/span>In particular,<\/span> Alex managed to secure<\/span> a <\/span>M<\/span>arketing <\/span>C<\/span>oordinator <\/span>position<\/span>, <\/span>at<\/span> a<\/span> New Zealand financial company Vega.<\/span>\u00a0<\/span><\/p>

Originally<\/span> from Russia, <\/span>Alex<\/span> had a different background that wasn\u2019t directly related to Digital Marketing.<\/span> Such as<\/span> civil engineering<\/span>, which she had obtained <\/span>bachelor<\/span>s<\/span> degree<\/span> in<\/span>. However, in recent years <\/span>she shifted<\/span> her<\/span> career towards digital marketing, <\/span>with a focus<\/span> on social media.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201c<\/span><\/span>I regularly participated in training courses, attended webinars and read articles about the latest trends in digital marketing<\/span><\/span>.<\/span><\/span> Although<\/span><\/span> i<\/span><\/span>t was <\/span><\/span>not enough<\/span><\/span> to raise my awareness <\/span><\/span>in<\/span><\/span> th<\/span><\/span>at<\/span><\/span> field.<\/span><\/span>\u201d<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why Alexandra Choose to study with NZIE <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A<\/span>ccording to A<\/span>lex she carefully<\/span> chose <\/span>the D<\/span>iploma programme<\/span> because she wanted more than just a qualification. In addition she wanted <\/span>practical<\/span> knowledge t<\/span>hat she could<\/span> put into practice<\/span> at her workplace<\/span>.<\/span> The day Alex<\/span>\u00a0 came across <\/span>our<\/span> website<\/span> was when her <\/span>decision <\/span>was made <\/span>to gain a qualification with <\/span>us here at <\/span>NZIE<\/span>.<\/span> Furthermore, it was the<\/span> course <\/span>ciriculum<\/span> that<\/span> caught <\/span>her\u00a0<\/span> attention.<\/span> For instance<\/span> the proposed subjects<\/span> were what piqued her interest.\u00a0<\/span>\u00a0<\/span><\/p>

List of subjects taught in the Digital Marketing Diploma<\/span><\/b>\u00a0<\/span><\/p>

Digital Marketing Principles and Practice<\/span>\u00a0
Search Engine Marketing<\/span>\u00a0
Data Analysis and Reporting<\/span>\u00a0
Mobile Marketing<\/span>\u00a0
Social Media Marketing and Email<\/span>\u00a0
Websites and eCommerce<\/span>\u00a0
Digital Design <\/span>Principles<\/span>\u00a0
Content Marketing and Media<\/span>\u00a0
See<\/span> full course content<\/span><\/a> breakdown.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Alex\u2019s Feedback on the Digital Marketing Course Curriculum <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201c<\/span><\/span>It covers all areas of digital marketing. Although a specialist in a narrow field is much more <\/span><\/span>sought after<\/span><\/span>, <\/span><\/span>you need<\/span><\/span> to <\/span><\/span>understand<\/span><\/span> how all areas interact with each other. Besides, after study <\/span><\/span>it <\/span><\/span>will be eas<\/span><\/span>ier<\/span><\/span> to choose which <\/span><\/span>area<\/span><\/span>s<\/span><\/span> you want to develop<\/span><\/span> in<\/span><\/span>. As a graduate, I am confident that this is the best <\/span><\/span>D<\/span><\/span>igital <\/span><\/span>M<\/span><\/span>arketing Course in New Zealand.<\/span><\/span>\u201d<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Samylova\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Alex\u2019s key takeaways from the Diploma<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201c<\/span><\/span>All <\/span><\/span>the <\/span><\/span>knowledge and skills that tutors <\/span><\/span>teach<\/span><\/span> can<\/span><\/span> be implemented on practice and are highly valued in the <\/span><\/span>industry<\/span><\/span>. I fel<\/span><\/span>l<\/span><\/span> in love with digital design.<\/span><\/span> Although<\/span><\/span> I was a beginner in <\/span><\/span>Adobe <\/span><\/span>Creative <\/span><\/span>Suite<\/span><\/span><\/a>, Photoshop and <\/span><\/span>Indesign<\/span><\/span> are the primary tools that I use every day at my job. During my course, I have developed <\/span><\/span>eight<\/span><\/span> different marketing campaigns for existing brands<\/span><\/span>.<\/span><\/span> For instance, <\/span><\/span>Noel L<\/span><\/span>e<\/span><\/span>eming<\/span><\/span><\/a>, <\/span><\/span>Kat<\/span><\/span>h<\/span><\/span>mandu<\/span><\/span><\/a> and <\/span><\/span>Whitcoul<\/span><\/span>l<\/span><\/span>s<\/span><\/span><\/a>. <\/span><\/span>In addition, o<\/span><\/span>ne of the other outcomes <\/span><\/span>I was able to <\/span><\/span>gain <\/span><\/span>was my<\/span><\/span> Google Ads and Google Analytics certificates.<\/span><\/span>\u201d<\/span><\/span>\u00a0<\/span><\/p><\/div>

I would strongly recommend the Digital Marketing Course to other people, as I\u2019ve learned everything I really needed to know for my job role. As mentioned before, it\u2019s a practical course compared to other digital marketing courses in New Zealand. You\u2019ll be able to use everything you learn and apply it to real-life situations.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From Intern to Employee <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201c<\/span>I believe all <\/span>the <\/span>Diploma<\/span><\/a> skills<\/span> helped me <\/span>secure<\/span> an intern role, which was advertised by the Student Support Centre <\/span>at<\/span> NZIE<\/span>. Moreover, <\/span>I started my internship whil<\/span>st<\/span> studying, and <\/span>upon course completion<\/span>, I already had a signed work agreement.<\/span>\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>

As a result of <\/span>Alex<\/span>\u2019s<\/span> dedication<\/span>, she<\/span> was promoted to<\/span> M<\/span>arketing <\/span>C<\/span>oordinator at the same company<\/span> as<\/span> her internship<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>

Role<\/span><\/b> responsibilities <\/span><\/b>includ<\/span><\/b>e<\/span><\/b>:<\/span><\/b>\u00a0<\/span><\/p>