{"id":20564,"date":"2021-03-08T22:42:59","date_gmt":"2021-03-08T09:42:59","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=20564"},"modified":"2021-03-08T22:44:25","modified_gmt":"2021-03-08T09:44:25","slug":"blog-digital-marketing-career-6-proven-benefits","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-career-6-proven-benefits\/","title":{"rendered":"Digital Marketing Career: 6 Proven Benefits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20564\" class=\"elementor elementor-20564\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b5b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b5b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329428\" data-id=\"1329428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c06d8 elementor-widget elementor-widget-text-editor\" data-id=\"a1c06d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Almost everyone today is connected to the internet for various reasons. Approximately 4.66 billion people worldwide are using the Internet in 2021. This is close to 60% of the global total population. Because of this, the digital marketing career is a booming career path for students.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc1372 elementor-widget elementor-widget-heading\" data-id=\"3fc1372\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is digital marketing?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2a93e elementor-widget elementor-widget-text-editor\" data-id=\"af2a93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing is a marketing component, which involves using the internet and online-based digital technologies such as tablets, mobile phones, desktops, and laptops among others, to promote products and services.<\/p><p>It is a form of advertising delivered to users through digital channels such as; email, web applications, search engines, websites, and social media. Digital marketing can be done online and offline. It can be done offline through billboard advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfae3bf elementor-widget elementor-widget-heading\" data-id=\"bfae3bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What types of digital marketing careers are available?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48babf6 elementor-widget elementor-widget-text-editor\" data-id=\"48babf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Mobile marketing careers<\/li><li>Search Engine Optimization careers<\/li><li>Search Engine Marketing careers<\/li><li>Social media marketing careers<\/li><li>E-commerce careers<\/li><li>Careers in marketing automation<\/li><li>Careers in content management and curation<\/li><li>Careers in web development<\/li><li>Careers in copywriting and editing<\/li><li>Careers in business\/marketing strategy<\/li><li>Email marketing careers<\/li><li>Video\/audio production careers<\/li><li>Internet of things marketing specialists<\/li><li>Data analysts<\/li><li>Digital marketing managers and specialists<\/li><li>Content strategists<\/li><li>Virtual Reality developers<\/li><li>User experience designers<\/li><li>Bot developers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22646c elementor-widget elementor-widget-image\" data-id=\"b22646c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/01\/digital-marketing-jobs-1024x443.jpeg\" class=\"attachment-large size-large wp-image-19678\" alt=\"digital marketing jobs\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/01\/digital-marketing-jobs-1024x443.jpeg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/01\/digital-marketing-jobs-300x130.jpeg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/01\/digital-marketing-jobs-768x332.jpeg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/01\/digital-marketing-jobs-1536x664.jpeg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/01\/digital-marketing-jobs-2048x885.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43feeb8 elementor-widget elementor-widget-heading\" data-id=\"43feeb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What are the 6 proven benefits of pursuing a digital marketing career?\t<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebadc07 elementor-widget elementor-widget-text-editor\" data-id=\"ebadc07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>1. There is a high demand for digital marketing professionals today. <\/strong><\/h4><p>As the coronavirus continues to affect many worldwide economies, it has caused many to work from home and rely on the internet more for socialization, trade, entertainment, among others. As most companies are starting to operate online, they need skills from various digital marketing professionals to help them stay relevant.<\/p><p>Employers are focusing more on digital marketing as compared to traditional marketing because of its affordability and the analytics it provides. Marketing managers can easily see and assess where their customers are coming from and which marketing tactics produced their companies&#8217; highest returns.<\/p><p>With such a data-driven approach in the digital marketing space, it is easier for digital marketing professionals to prove their capabilities and for their bosses to see what will work and what won\u2019t and plan resources appropriately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76602fc elementor-widget elementor-widget-heading\" data-id=\"76602fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.\tGood pay. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b6c6a elementor-widget elementor-widget-text-editor\" data-id=\"69b6c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most enchanting word in the professional scope is \u201csalary.\u201d Besides, when the salary is high, it gives a significant stimulation to the one receiving it after a job well done in digital marketing. Read more about <a href=\"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-roles\/\">Common Digital Marketing Roles and earning potential.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cec90 elementor-widget elementor-widget-heading\" data-id=\"39cec90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Fast-growing industry.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4002c86 elementor-widget elementor-widget-text-editor\" data-id=\"4002c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The digital marketing industry in New Zealand today is <a href=\"https:\/\/sprocketdigital.co.nz\/digital-media-spend-new-zealand\/\">fast-growing<\/a>. Many companies are starting to realize the importance of hiring digital marketing professionals to market and promote their goods and services online and offline.<\/p><p>Currently, on <a href=\"https:\/\/www.seek.co.nz\/\">Seek<\/a> are <a href=\"https:\/\/www.seek.co.nz\/digital-marketing-jobs\">979 jobs in digital marketing<\/a> across New Zealand and <a href=\"https:\/\/www.seek.co.nz\/digital-marketing-jobs\/in-All-Auckland\">600 digital marketing roles in Auckland<\/a> alone.<\/p><p>With the stiff competition in business today, it is essential for companies to promote their deliverables to people who are interested and can afford them. This has prompted them to hire digital marketing professionals who know their craft and can deliver engaging content that can propel people to buy certain goods and services.\u00a0<\/p><p>These days, several New Zealand companies have accepted social media marketing and the two-way customer interactions associated with several new online channels available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7545906 elementor-widget elementor-widget-text-editor\" data-id=\"7545906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>4. Diverse Career Paths in Entrepreneurship and Freelance Job Opportunities. <\/strong><\/h4><p>A career in digital marketing involves a lot more than website optimization and analyzing metrics to assess success. There are lots of opportunities for you to be creative and entrepreneurial as a digital marketer.<\/p><p>As a digital marketing professional, you interact with lots of clients who could consider you for additional digital marketing roles in their businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a10c3 elementor-widget elementor-widget-text-editor\" data-id=\"b4a10c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>5. You can explore different industries. <\/strong><\/h4><p>A digital marketer can work for a variety of businesses in all industries such as law, marketing, education, travel, health, technology, retail, automobiles, entertainment, clothing and fashion, real estate, insurance, finances, stock markets, food and beverages, welding, plumbing, home maintenance, health and beauty, diet and nutrition, among others.<\/p><p>As a digital marketer, the main objective is to attract customer attention to brands with the help of user-friendly and engaging content. Make sure that you master what different audiences want and don\u2019t use the same digital marketing techniques for all industries you work for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72925a6 elementor-widget elementor-widget-text-editor\" data-id=\"72925a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Why study at NZIE?<\/strong><\/h4><p>At NZIE, we are dedicated to helping you obtain a Diploma in Digital Marketing where you will practice and build all the skills you require to succeed in your preferred digital marketing career. The demand for qualified marketers is out there &#8211; Are you ready to unlock a world of opportunities? Then <a href=\"https:\/\/www.nzie.ac.nz\/how-to-apply\/\">Apply today<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c22c12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c22c12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab7b952\" data-id=\"ab7b952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a224fe elementor-align-center btn-gr why-btn elementor-widget elementor-widget-button\" data-id=\"3a224fe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Almost everyone today is connected to the internet for various reasons. Approximately 4.66 billion people worldwide are using the Internet in 2021. This is close to 60% of the global total population. Because of this, the digital marketing career is a booming career path for students. What is digital marketing? Digital marketing is a marketing [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":20594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-20564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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