{"id":20943,"date":"2021-03-30T14:11:33","date_gmt":"2021-03-30T01:11:33","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=20943"},"modified":"2021-03-30T14:11:36","modified_gmt":"2021-03-30T01:11:36","slug":"blog-what-to-learn-to-get-a-digital-marketing-job","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-what-to-learn-to-get-a-digital-marketing-job\/","title":{"rendered":"What Should You Learn to Get a Digital Marketing Job?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20943\" class=\"elementor elementor-20943\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b5b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b5b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329428\" data-id=\"1329428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c06d8 elementor-widget elementor-widget-text-editor\" data-id=\"a1c06d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Digital marketing is a growing field with a lot of new and exciting roles in which to speciali<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">e. With so much variation, it can be tough to choose an area to focus on when pursuing a career in digital marketing<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">You want to ensure you cover as many angl<\/span><span data-contrast=\"none\">es as possible, especially where your digital marketing education is concerned.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When you have the best education in relevant, marketable skills, you can pull ahead of the competition and score your dream digital marketing job.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The earning potential of a digital marketer can vary depending on the role. <a href=\"https:\/\/www.payscale.com\/research\/NZ\/Job=Digital_Marketing_Specialist\/Salary\">The base salary starts at $40,000<\/a>, with some\u00a0<\/span><span data-contrast=\"auto\">posit<\/span><span data-contrast=\"auto\">ions<\/span><span data-contrast=\"none\">\u00a0earning as high as $110,000.\u00a0<\/span><span data-contrast=\"none\">A<\/span><span data-contrast=\"none\">s a digital marketing contractor or\u00a0<\/span><span data-contrast=\"none\">freelancer<\/span><span data-contrast=\"none\">\u00a0you can get<\/span><span data-contrast=\"none\">\u00a0between $45 and $80 per hour.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">If you are looking for a fast-moving, dynamic industry where exciting developments happen every other week, then digital marketing is your holy grail<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h4><span data-contrast=\"none\">Have a look at the incredible range of career opportunities that await:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h4><ul><li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Content Marketing\u00a0<\/span><span data-contrast=\"none\">Specialist<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Search Engine\u00a0<\/span><span data-contrast=\"none\">Optimi<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">ation<\/span><span data-contrast=\"none\">\u00a0expert\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Social media marketing and managing\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Copywriting\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Branding and graphic design\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Email\u00a0<\/span><span data-contrast=\"none\">Marketing<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Specialist<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">As you can see, there will never be a dull moment in your digital marketing job. Unlike most other occupations, digital marketing skills are transferrable anywhere in the world. Perfect for those looking for a position that allows them to travel.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">To he<\/span><span data-contrast=\"none\">lp you achieve your career goals, we have put together this guide\u00a0<\/span><span data-contrast=\"auto\">detailing<\/span><span data-contrast=\"none\">\u00a0the digital marketing skillsets in hot demand right now.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22646c elementor-widget elementor-widget-image\" data-id=\"b22646c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/03\/career-in-digital-marketing-1024x683.jpeg\" class=\"attachment-large size-large wp-image-20958\" alt=\"how to get career in digital marketing\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/03\/career-in-digital-marketing-1024x683.jpeg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/03\/career-in-digital-marketing-300x200.jpeg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/03\/career-in-digital-marketing-768x512.jpeg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/03\/career-in-digital-marketing-1536x1024.jpeg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/03\/career-in-digital-marketing-2048x1365.jpeg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/03\/career-in-digital-marketing-600x400.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfae3bf elementor-widget elementor-widget-heading\" data-id=\"bfae3bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. The Buyers Journey and Sales Funnel<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48babf6 elementor-widget elementor-widget-text-editor\" data-id=\"48babf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">As you may already know, the beginning of a buyer&#8217;s journey starts when they first hear about your company and ends with a sale. And a digital marketer&#8217;s role in the sales process is to understand where a company&#8217;s prospects spend time online, create content that will attract them int<\/span><span data-contrast=\"none\">o the sales funnel, and keep them engaged while they are there<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:7,&quot;335559738&quot;:300,&quot;335559740&quot;:224,&quot;335559991&quot;:3}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Digital marketers are also tasked with positioning the company as an authority in their industry by delivering value in the content they create. As prospects travel through the sales funnel,<\/span><span data-contrast=\"none\">\u00a0they move from not knowing anything about a company or its products to a position of trust where they are confident enough to make a purchase<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:3,&quot;335559731&quot;:3,&quot;335559737&quot;:156,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In short d<\/span><span data-contrast=\"none\">igital marketers learn the skills that will help them\u00a0<\/span><span data-contrast=\"auto\">recognize<\/span><span data-contrast=\"none\">\u00a0where a customer is in the buyer&#8217;s journey and\u00a0<\/span><span data-contrast=\"auto\">what it takes to<\/span><span data-contrast=\"none\">\u00a0get them to the next step<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:6,&quot;335559737&quot;:-19,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebadc07 elementor-widget elementor-widget-text-editor\" data-id=\"ebadc07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\">2. Data Analysis and Analytics<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:15,&quot;335559738&quot;:290,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4><p><span data-contrast=\"none\">Data is the lifeblood of every digital marketing campaign. Without data, a digital marketer is throwing darts blindfolded. Eventually, something might stick, but it will take a long time to get there. So creating actionable knowledge from data with analytics\u00a0<\/span><span data-contrast=\"none\">software is a critical role most digital marketing professionals will be expected to\u00a0<\/span><span data-contrast=\"auto\">perform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:2,&quot;335559731&quot;:4,&quot;335559737&quot;:-5,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When you know a campaign is getting results, you can do more of the same. If\u00a0<\/span><span data-contrast=\"none\">it&#8217;s<\/span><span data-contrast=\"none\">\u00a0not performing as well as expected, the data will show you where you are going w<\/span><span data-contrast=\"none\">rong. Not everyone on the team will have a firm grasp of the numbers, so\u00a0<\/span><span data-contrast=\"none\">it&#8217;s<\/span><span data-contrast=\"none\">\u00a0up to digital marketers to explain them in a way everyone can understand<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559737&quot;:53,&quot;335559738&quot;:245,&quot;335559740&quot;:224,&quot;335559991&quot;:2}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76602fc elementor-widget elementor-widget-heading\" data-id=\"76602fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Content Marketing and Content Strategy  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b6c6a elementor-widget elementor-widget-text-editor\" data-id=\"69b6c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">You\u00a0<\/span><span data-contrast=\"none\">can&#8217;t<\/span><span data-contrast=\"none\">\u00a0have a successful digital marketing campaign without great content. And a content marketer&#8217;s role is to understand the target audience and create the type of material they are looking for. Content adds value, builds trust, and\u00a0<\/span><span data-contrast=\"none\">establishes<\/span><span data-contrast=\"none\">\u00a0authority<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:4,&quot;335559737&quot;:-6,&quot;335559738&quot;:300,&quot;335559740&quot;:224,&quot;335559991&quot;:2}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">There are many forms content can take in a digital marketing campaign, and the best digital marketers will be skilled at creating valu<\/span><span data-contrast=\"auto\">e-adding<\/span><span data-contrast=\"none\">\u00a0content in a wide range of media<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:8,&quot;335559737&quot;:377,&quot;335559738&quot;:245,&quot;335559740&quot;:224,&quot;335559991&quot;:4}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">For example, a blog post on the company website attracts a prospect through the search engines. From there, the skilled content marketer can develop the relationship by adding value through emails, guides,\u00a0<\/span><span data-contrast=\"none\">ebooks<\/span><span data-contrast=\"none\">, videos, or podcasts<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:6,&quot;335559737&quot;:267,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cec90 elementor-widget elementor-widget-heading\" data-id=\"39cec90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Social Media Marketing  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4002c86 elementor-widget elementor-widget-text-editor\" data-id=\"4002c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Just about everyone<\/span><span data-contrast=\"none\">\u00a0is on social media these days. Companies that\u00a0<\/span><span data-contrast=\"none\">aren&#8217;t<\/span><span data-contrast=\"none\">\u00a0taking advantage of it are being left dead in the water, wondering where all their customers have gone. Using social media to market effectively takes a lot of skill, training<\/span><span data-contrast=\"none\">, and understanding a demographics mindset<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:5,&quot;335559737&quot;:23,&quot;335559738&quot;:300,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">It&#8217;s not about the hard sell<\/span><span data-contrast=\"auto\">; it\u2019s<\/span><span data-contrast=\"none\">\u00a0about building brand recognition and trust through consistent posting and genuine engagement. Social media marketing is also about knowing how to manage each platform<\/span><span data-contrast=\"auto\">\u00a0to<\/span><span data-contrast=\"none\">\u00a0play each to their strengths.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:8,&quot;335559737&quot;:205,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Digital\u00a0<\/span><span data-contrast=\"none\">market<\/span><span data-contrast=\"auto\">ing experts\u00a0<\/span><span data-contrast=\"none\">will be involved with creati<\/span><span data-contrast=\"none\">ng quizzes, communicating with fans, developing paid campaigns, promoting giveaways, posting company announcements, and engaging online with customers, prospects, and new leads<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:8,&quot;335559737&quot;:205,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7545906 elementor-widget elementor-widget-text-editor\" data-id=\"7545906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"TextRun MacChromeBold SCXW109416528 BCX9\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109416528 BCX9\">5. Search Engine Optimization (SEO)\u00a0<\/span><\/span><\/h4><p><span data-contrast=\"none\">Search engine optimization is all about<\/span><span data-contrast=\"none\">\u00a0getting the company website found in the search engines. The SEO digital marketer will be expected to have an in-depth understanding of not just creating content their prospects are looking for. They will\u00a0<\/span><span data-contrast=\"none\">also need a firm grasp of web technologies and how<\/span><span data-contrast=\"none\">\u00a0they affect a website&#8217;s ranking<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:15,&quot;335559737&quot;:6,&quot;335559738&quot;:285,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So they will use their skills<\/span><span data-contrast=\"none\">\u00a0to promote brand awareness and attract leads through search engine traffic. Content plays a significant role in SEO<\/span><span data-contrast=\"auto\">. However, S<\/span><span data-contrast=\"none\">EO experts<\/span><span data-contrast=\"auto\">\u00a0also\u00a0<\/span><span data-contrast=\"none\">need\u00a0<\/span><span data-contrast=\"auto\">to understand the technical aspects that create a great customer experience, such as site speed and mobile\u00a0<\/span><span data-contrast=\"auto\">responsiveness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:3,&quot;335559731&quot;:1,&quot;335559737&quot;:-6,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a10c3 elementor-widget elementor-widget-text-editor\" data-id=\"b4a10c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"TextRun MacChromeBold SCXW67206036 BCX9\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW67206036 BCX9\">6. Paid Advertisements (PPC, CPC, etc.)\u00a0<\/span><\/span><span class=\"EOP SCXW67206036 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h4><p><span data-contrast=\"none\">Paid traffic is any traffic that does not come via the organic search results. Effectively managing a paid advertising campaign is a\u00a0<\/span><span data-contrast=\"none\">valuable skillset\u00a0<\/span><span data-contrast=\"none\">that\u00a0<\/span><span data-contrast=\"none\">employers<\/span><span data-contrast=\"none\">\u00a0are eager to bring on board. And getting t<\/span><span data-contrast=\"none\">he best return on investment (ROI) through paid ads is critical to a company&#8217;s bottom line. Without the necessary skills,\u00a0<\/span><span data-contrast=\"none\">it&#8217;s<\/span><span data-contrast=\"none\">\u00a0easy to spend thousands on ads for no return.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The days of free traffic from social media are all but over. So paid advertisements are everywhere you go online these days, from Facebook and Twitter to Google and Bing. Digital marketers will need to understand how to get the best results from paid ads by k<\/span><span data-contrast=\"none\">nowing their key demographic and creating ads that will appeal to them<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72925a6 elementor-widget elementor-widget-text-editor\" data-id=\"72925a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Why study at NZIE?<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdb0a7 elementor-widget elementor-widget-heading\" data-id=\"cfdb0a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Now that you know more about the skills you need to become a digital marketing expert, you will be looking for the best digital marketing course for learning the skills that will help you land your ideal job. NZIE is offering New Zealand's first NZQA-accredited digital marketing course taught by industry experts.  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c22c12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c22c12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab7b952\" data-id=\"ab7b952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a224fe elementor-align-center btn-gr why-btn elementor-widget elementor-widget-button\" data-id=\"3a224fe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital marketing is a growing field with a lot of new and exciting roles in which to specialise. With so much variation, it can be tough to choose an area to focus on when pursuing a career in digital marketing.&nbsp;&nbsp; You want to ensure you cover as many angles as possible, especially where your digital [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":20945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-20943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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