{"id":21452,"date":"2021-04-27T14:44:07","date_gmt":"2021-04-27T02:44:07","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=21452"},"modified":"2021-04-29T19:40:24","modified_gmt":"2021-04-29T07:40:24","slug":"blog-why-your-business-needs-a-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-why-your-business-needs-a-social-media-strategy\/","title":{"rendered":"Why your business needs a social media strategy"},"content":{"rendered":"\t\t
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With many different social media platforms popping up<\/span><\/span> constantly<\/span><\/span>, it has become increasingly difficult to keep up with them all. Each platform attracts its own demographic audience and <\/span><\/span>serves <\/span><\/span>in different ways. <\/span><\/span>Which is exactly why you need to be strategic a<\/span><\/span>bout your time <\/span><\/span>invested into certain platforms<\/span><\/span>. <\/span><\/span>For<\/span><\/span> instance<\/span><\/span> by <\/span><\/span>follow<\/span><\/span>ing<\/span><\/span> a <\/span><\/span>social media <\/span><\/span>marketing plan<\/span><\/span> y<\/span><\/span>ou<\/span><\/span> c<\/span><\/span>a<\/span><\/span>n<\/span><\/span> boost your results<\/span><\/span> and track your <\/span><\/span>marketing <\/span><\/span>efforts effectively<\/span><\/span>.<\/span><\/span> In fact <\/span><\/span>by doing so, you are able to be targeted,<\/span><\/span> intentional<\/span><\/span> and strategic<\/span><\/span> with your online marketing.<\/span><\/span> In<\/span><\/span> contrast <\/span><\/span>to <\/span><\/span>being<\/span><\/span> irre<\/span><\/span>levant<\/span><\/span> with targeting<\/span><\/span>, <\/span><\/span>spor<\/span><\/span>a<\/span><\/span>dic<\/span><\/span> with content<\/span><\/span>, <\/span><\/span>and <\/span><\/span>ineffective<\/span><\/span> with <\/span><\/span>your <\/span><\/span>overall efforts<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>

Simply put by <\/span>Antoine de Saint-Exup\u00e9ry<\/span><\/a>:<\/span><\/p>

“A goal without a <\/span>plan<\/span><\/b> is just a <\/span>wish<\/span><\/b>.”\u00a0<\/span>\u00a0<\/span><\/p>

If you <\/span>wish <\/span><\/b>to have success on social media you need to <\/span>have <\/span>a social media marketing <\/span>plan <\/span><\/b>and strategy.<\/span>\u00a0<\/span><\/p>

Learn how to create your <\/span>social media marketing strategy<\/span><\/a> with an NZIE industry expert in our 7 week short course.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSocial Media Marketing Course<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What<\/span><\/span> i<\/span><\/span>s<\/span><\/span> the import<\/span><\/span>ance of <\/span><\/span>social media marketing?<\/span><\/span>\u00a0<\/span><\/span><\/h5>

Social media plays an important role in the grand scheme of your overall marketing efforts. <\/span><\/span>Even <\/span><\/span>moreso<\/span><\/span> in our increasingly digitally connect<\/span><\/span>ed<\/span><\/span> world. <\/span><\/span>Of course the obvious social media usage stats are at an all-time high due to covid-19<\/span><\/span>. Therefore it makes sense that having a brand presence on social media should be <\/span><\/span>prioritised<\/span><\/span> and leveraged accordingly. <\/span><\/span>Furthermore social platforms give brands a voice and <\/span><\/span>a <\/span><\/span>way to communicate with the humans of the digital world<\/span><\/span>. Namely <\/span><\/span>customers, potential clients, c<\/span><\/span>o-workers<\/span><\/span>, family<\/span><\/span> and friends<\/span><\/span>. In addition it also<\/span><\/span> provides businesses with a platform to share their message in a conversational manner. In contrast to interruptive ads and inconvenient pop ups<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5 benefits of utilising social media for business <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Awareness<\/span><\/b>\u00a0<\/h4>

Social media is a great way to build brand awareness, <\/span>showcase your business\/brand and educate<\/span> your audience<\/span>. <\/span>Furthermore<\/span> other social media users <\/span>can connect and <\/span>converse with you<\/span> on a platform they hang out on <\/span>often.<\/span> Unfortunately online business is not a matter of \u201cbuild it and they will come\u201d. <\/span>Hence<\/span> you need<\/span>ing<\/span> to go to them<\/span> online on social media<\/span> first.<\/span> In the end <\/span>the<\/span>y may <\/span>come to you<\/span>, if they like what they see.<\/span><\/p>

I<\/span><\/b>ncrease your customer base<\/span><\/b>\u00a0<\/h4>

As mentioned earlier<\/span> each social platform attracts its own unique demographic audience. Therefore if your target customer<\/span>s are teenagers they mostly hang out on platforms like Snapchat<\/span>.<\/span> In fact, <\/span>90% of <\/span>the <\/span>13-24 year old population (in U.S, U.K, AU, France, Netherlands) are Snapchat user<\/span>s<\/span><\/a>.<\/span> On the contrary, <\/span>if you want to connect with <\/span>B2B working professionals LinkedIn is a great platform<\/span><\/a> to <\/span>target<\/span>.<\/span> Equally important if <\/span>you’re<\/span> not on the right social channels you can bet your competitors are.<\/span><\/p>

Increase<\/span><\/b> repeat business<\/span><\/b> and purchases<\/span><\/b>\u00a0<\/h4>

There is potential for repeat business by connecting with current or past customers. For example you can n<\/span>urture <\/span>these<\/span> customers<\/span> with engaging content<\/span> and<\/span> s<\/span>tay top of mind<\/span> with them. By <\/span>showing up and <\/span>hanging out where they <\/span>hang out online<\/span>,<\/span> you can be their instant go-to<\/span>.<\/span> Specifically if <\/span>they are looking for products or services that your business offers.<\/span> Truly <\/span>it’s<\/span> all about \u2018who\u2019 you know<\/span>. However,<\/span> with social media making it easier to connect with people<\/span>\/<\/span>brands <\/span>it’s<\/span> also about who you <\/span>\u2018<\/span>engage with<\/span>\u2019<\/span> virtually too.<\/span><\/p>

Improve your online reputation <\/span><\/b>\u00a0<\/h4>

Show a <\/span>humanised<\/span> touch and approach with your social media marketing. <\/span>As a result you can i<\/span>mprove the way <\/span>an <\/span>audience typically views your brand. <\/span>For example i<\/span>nfuse your brand personality <\/span>into your social media posts,<\/span> or<\/span> showcase the character and culture of your business. <\/span>Furthermore <\/span>by doing so you can change the perception of your brand and boost your online reputation.<\/span> In addition this is a great way to attract those who align with your business values, personality and culture<\/span> too<\/span>.<\/span>\u00a0<\/p>


\u00a0<\/span>Increase website traffic<\/span><\/b>\u00a0<\/h4>

Sharing website content <\/span>on social media <\/span>(in a strategic and engaging way) is a good <\/span>start<\/span> for acquiring web traffic. <\/span>Additionally you need to have a point and purpose for your social media marketing efforts. For instance if you<\/span>\u2019<\/span>re trying gain more c<\/span>l<\/span>ients<\/span> write blogs that answer their pain points then share to social media.<\/span> As a result if they like what they read on social media then they will click through to your website. Furthermore if you have a<\/span>n <\/span>optimised<\/span> website your <\/span>chances <\/span>of capturing leads to convert to clients will be high<\/span> too<\/span>.<\/span>\u00a0<\/p>


Need help with <\/span>optim<\/span>i<\/span>sing<\/span> your website for search engines <\/span>and <\/span>user experience? Check out our <\/span>Search Engine Optimisation short course<\/span><\/a>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to come up with a social media marketing strategy<\/span>\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Putting together a social media marketing strategy includes outlining your platform goals and linking them to your overall business <\/span>strategy<\/span>.<\/span> And like the quote mentioned earlier\u00a0<\/span> “A goal without a <\/span>plan<\/span><\/b> is just a <\/span>wish<\/span><\/b>.”<\/span> So if you want to put <\/span>those <\/span>goals and wishes into action <\/span>then <\/span>c<\/span>reate<\/span> your social media marketing strategy pronto!<\/span>\u00a0<\/span>\u00a0<\/span><\/p>

If you\u2019re feeling unsure of where to start and how to come up with a winning strategy, we can help! Consider joining the next intake our of <\/span>Social media Marketing short course.<\/span><\/a> As a result you will gain a c<\/span>lear understanding of which platforms your <\/span>business <\/span>will benefit from the most<\/span>. <\/span>Additionally <\/span>you\u2019ll grasp <\/span>how to implement strategies that meet your overarching <\/span>business <\/span>goals.<\/span> More importantly you\u2019ll walk away with an actionable strategy that you can implement straight away!<\/span>\u00a0<\/span>\u00a0<\/span><\/p>

We have a great team of leading <\/span>industry<\/span> experts that are delivering t<\/span>his Social Media Marketing course<\/span>. I<\/span>f you\u2019d like help co-creat<\/span>ing<\/span> you<\/span>r<\/span> social strategy get in touch below or visit <\/span>our web<\/span>page for <\/span>full details here<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSocial Media Marketing Course<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

With many different social media platforms popping up constantly, it has become increasingly difficult to keep up with them all. Each platform attracts its own demographic audience and serves in different ways. Which is exactly why you need to be strategic about your time invested into certain platforms. For instance by following a social media […]<\/p>\n","protected":false},"author":35,"featured_media":21479,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-21452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"\nNZIE\u00ae - Why your business needs a social media strategy<\/title>\n<meta name=\"description\" content=\"A goal without a plan is just a wish. If you wish to have success on social media you need to have a social media marketing plan and strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzie.ac.nz\/blog-why-your-business-needs-a-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NZIE\u00ae - Why your business needs a social media strategy\" \/>\n<meta property=\"og:description\" content=\"A goal without a plan is just a wish. 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