{"id":22092,"date":"2021-05-26T09:41:05","date_gmt":"2021-05-25T21:41:05","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=22092"},"modified":"2021-06-22T13:21:06","modified_gmt":"2021-06-22T01:21:06","slug":"blog-how-seo-can-help-grow-business","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-how-seo-can-help-grow-business\/","title":{"rendered":"How SEO Can Help Grow Your Small Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22092\" class=\"elementor elementor-22092\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2452d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2452d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2367ea2\" data-id=\"2367ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1d086 elementor-widget elementor-widget-text-editor\" data-id=\"be1d086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Search Engine Optimisation (SEO) is a term that refers to strategies you use on your business website to improve its rankings in the search engines.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:-15,&quot;335559738&quot;:777,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Monitoring and improving on SEO can help small businesses reap many rewards, including:\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:5,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Improving brand awareness\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Attracting more customers\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:-15,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Staying ahead of the competition<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Longevity\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:-15,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Excellent returns on investment\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:-15,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Keep reading to learn more details about how SEO can help you create a strong web presence, so you can outpace your competition.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:3,&quot;335559737&quot;:-15,&quot;335559738&quot;:230,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b2207 elementor-widget elementor-widget-heading\" data-id=\"22b2207\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Definition of SEO for Small Business?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b5b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b5b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329428\" data-id=\"1329428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c06d8 elementor-widget elementor-widget-text-editor\" data-id=\"a1c06d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p aria-level=\"2\"><span style=\"font-size: 16px; color: #787c83; font-family: 'Open Sans', sans-serif;\" data-contrast=\"none\">Google loves serving up great content to its users. You can have a site loaded with content, and it will help, but it won&#8217;t be enough to get the rankings your website deserves.\u00a0\u00a0<\/span><span style=\"font-size: 16px; color: #787c83; font-family: 'Open Sans', sans-serif;\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Your business has a target market that it caters to. When your prospective customers jump on Google and start typing in search phrases related to your industry, Google strives to serve them the best result that is most likely to solve their problem or answer their query.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">By incorporating SEO principles you\u2019re able to target search phrases and keywords that people are typing into Google\u2019s search engine.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When your content and SEO is stronger than your competitors, you will win in the SEO stakes, get more customers, and grow your business.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391d117 elementor-widget elementor-widget-text-editor\" data-id=\"391d117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 aria-level=\"2\"><span class=\"TextRun SCXW230441867 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230441867 BCX4\">1. Developing Brand Awareness<\/span><\/span><\/h3><p><span data-contrast=\"none\">Increasing brand awareness is all about getting seen more often. When your site regularly appears in the search engines, people start to recognise and remember your brand.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:8,&quot;335559737&quot;:-15,&quot;335559738&quot;:300,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Being seen also helps to establish trust for your business.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:6,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Why?\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:-15,&quot;335559738&quot;:230,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Because people have an inherent trust in Google, which flows on to the websites Google chooses to display in the search results.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:9,&quot;335559737&quot;:-15,&quot;335559738&quot;:230,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">If Google trusts a business enough to recommend it in the search results, it must be worth further research.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:7,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">If people are using a particular phrase to find a business and your site has stronger SEO for small business than your competitors, your website will outrank them and increase your brand presence.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:2,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">SEO for small <\/span><span data-contrast=\"auto\">business<\/span><span data-contrast=\"none\"> has become a critical part of branding, and not appearing in the search results can hurt your profit margins.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:9,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72925a6 elementor-widget elementor-widget-text-editor\" data-id=\"72925a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 aria-level=\"3\"><span class=\"TextRun SCXW39618922 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW39618922 BCX4\">2. Attract More Customers<\/span><\/span><span class=\"EOP SCXW39618922 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:15,&quot;335559737&quot;:-15,&quot;335559738&quot;:290,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">No doubt you created your website to attract more customers and remain competitive. A website that doesn&#8217;t get any traffic is a liability rather than an asset, but SEO for small business can help you realize a healthy return on your investment.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:-15,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Small businesses that invest in SEO for their website attract more customers from the search engines and accelerate their business growth over the competition. SEO can also reduce your reliance on paid campaigns for sending traffic to your website.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:4,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">In terms of affordability, SEO for small business is still one of the most effective marketing strategies in 2021. People who actively search for your service or product and arrive at your site through a search engine link are typically further along the sales process than someone who stumbles across a paid advertisement.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:2,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3fcd78 elementor-widget elementor-widget-image\" data-id=\"f3fcd78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/theknot\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/05\/seo-course-for-small-business-1024x680.jpeg\" class=\"attachment-large size-large wp-image-22101\" alt=\"SEO course for small business\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/05\/seo-course-for-small-business-1024x680.jpeg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/05\/seo-course-for-small-business-300x199.jpeg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/05\/seo-course-for-small-business-768x510.jpeg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/05\/seo-course-for-small-business-1536x1020.jpeg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/05\/seo-course-for-small-business-2048x1360.jpeg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/05\/seo-course-for-small-business-600x399.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3278ca1 elementor-widget elementor-widget-text-editor\" data-id=\"3278ca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW201297078 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201297078 BCX4\">3. Outpace the Competition<\/span><\/span><\/h3><p><span data-contrast=\"none\">Two local organisations selling similar products at evenly matched price points both have websites. Which one will win the bulk of the customers?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:-15,&quot;335559738&quot;:300,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The company which has been working on its SEO for small business will achieve higher search positions and get all the clicks. The first page of the results gets the bulk of the clicks, but the top 3 are where most of the action comes from.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:9,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Very few of your potential customers will bother going to the second or third page of Google. If you relied on customers arriving from second-page results, you would go out of business very quickly.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:4,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Getting onto the first page of Google&#8217;s search results will keep your business streets ahead of the competition. If your competitors are investing in SEO, then it&#8217;s even more critical you do the same, or your business is the one that will be left behind.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:2,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">A unique selling proposition will help keep you competitive. Even so, your site still needs to get found ahead of your <\/span><span data-contrast=\"auto\">competitors<\/span><span data-contrast=\"none\">; otherwise, your USP will go unheard.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:2,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c321d elementor-widget elementor-widget-text-editor\" data-id=\"45c321d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW63848156 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW63848156 BCX4\">4. SEO Delivers Long-Lasting Results\u00a0<\/span><\/span><span class=\"EOP SCXW63848156 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:5,&quot;335559737&quot;:-15,&quot;335559738&quot;:290,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Consider a paid marketing campaign. The advantage is you get almost instant traffic to your site, but it only lasts as long as you continue to fund the campaign.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:2,&quot;335559737&quot;:-15,&quot;335559738&quot;:300,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">On the other hand, SEO for small business can take months to get results, but when it does, the traffic will keep flowing as long as you maintain the same rankings.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:8,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">It&#8217;s not unheard of for a well-designed website using sound SEO principles to keep attracting traffic for the targeted search terms for years and even decades.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:8,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When you have one page of your website ranking, you can start working on your other content to attract traffic through even more keywords. The page you previously ranked will continue to bring in traffic, and as you continue to rank pages and posts, you will add to your previous levels of traffic.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">In this way, your SEO efforts will create long-lasting results with visitors arriving from the search engines week in week out. You can even take a break from SEO and content creation and still reap the rewards from your previous efforts for some time.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:2,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638e659 elementor-widget elementor-widget-text-editor\" data-id=\"638e659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 aria-level=\"3\"><span class=\"TextRun SCXW194549894 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW194549894 BCX4\">5. SEO Provides an Excellent ROI\u00a0<\/span><\/span><span class=\"EOP SCXW194549894 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:14,&quot;335559737&quot;:-15,&quot;335559738&quot;:290,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Developing a website can cost hundreds, even thousands of dollars. Still, without working on your SEO, a website will struggle to create a satisfactory return on your investment.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:9,&quot;335559737&quot;:-15,&quot;335559738&quot;:285,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">It&#8217;s not a &#8220;build it, and they will come&#8221; scenario. You need to cast your net out to make your website work, and you do that with SEO for small business.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:2,&quot;335559737&quot;:-15,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When you start achieving rankings with SEO, your website becomes a valuable asset that can return your initial investment many times over.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:9,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">You may have to put money into SEO in the early stages, but each stage builds on itself, and you will soon find the cost of SEO to be much less than what it is returning.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:8,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-557ce06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"557ce06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e9ce79\" data-id=\"1e9ce79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f04eda4 elementor-widget elementor-widget-text-editor\" data-id=\"f04eda4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 aria-level=\"2\"><span class=\"TextRun SCXW73335423 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73335423 BCX4\">Summing It Up\u00a0<\/span><\/span><span class=\"EOP SCXW73335423 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:19,&quot;335559737&quot;:-15,&quot;335559738&quot;:290,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dbcb1 elementor-widget elementor-widget-text-editor\" data-id=\"61dbcb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Search Engine Optimisation is a complex strategy requiring planning and investment in money, time or both. Unfortunately, SEO is not a set it and forget it marketing strategy. It requires consistent publishing schedules and promotion.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:4,&quot;335559737&quot;:-15,&quot;335559738&quot;:300,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">You will not achieve instant success with SEO, but if you invest regularly, your continued efforts will reward you with exciting growth opportunities for your business and your brand.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Yes, there may be a lot to learn with SEO, but the stakes are high if you don&#8217;t. You can grow your SEO knowledge online through the New Zealand Institute of Education (NZIE).\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:10,&quot;335559737&quot;:-15,&quot;335559738&quot;:245,&quot;335559740&quot;:224}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Attend online classes that suit your schedule and grow your SEO expertise by learning from industry professionals. <\/span><span data-contrast=\"none\">In a few short weeks you will be able to develop a customised seo strategy to improve your rankings. In addition to this you can implement your strategy simultaneously while learning, with expert guidance!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74890a8 elementor-align-center btn-gr why-btn elementor-widget elementor-widget-button\" data-id=\"74890a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEO Course<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimisation (SEO) is a term that refers to strategies you use on your business website to improve its rankings in the search engines.\u00a0\u00a0\u00a0 Monitoring and improving on SEO can help small businesses reap many rewards, including:\u00a0\u00a0\u00a0 Improving brand awareness\u00a0\u00a0 Attracting more customers\u00a0\u00a0 Staying ahead of the competition Longevity\u00a0\u00a0 Excellent returns on investment\u00a0\u00a0 Keep [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":22105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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