{"id":23878,"date":"2021-07-14T13:35:54","date_gmt":"2021-07-14T01:35:54","guid":{"rendered":"http:\/\/nzie.ac.nz\/?p=23878"},"modified":"2022-11-04T14:35:03","modified_gmt":"2022-11-04T01:35:03","slug":"blog-convince-boss-to-pay-for-digital-marketing-course","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-convince-boss-to-pay-for-digital-marketing-course\/","title":{"rendered":"How to Convince Your Boss to Pay for Your Digital Marketing Course"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23878\" class=\"elementor elementor-23878\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2452d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2452d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2367ea2\" data-id=\"2367ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1d086 elementor-widget elementor-widget-text-editor\" data-id=\"be1d086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Over the last couple of decades, the growth of the internet has steadily been eating away at traditional advertising revenue. For instance, marketing channels like newspaper, magazine, and billboard ads have taken a big hit. It\u2019s safe to say that the marketing landscape has undergone a monumental shift and will never be the same again.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Digital marketing also has many more facets than the interruptive nature of traditional marketing practices. For example, engaging and interacting with an audience is key to a successful digital marketing campaign. On the contrary, a strategy is not possible with display ads in magazines.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A high level of proficiency in digital marketing techniques create meaningful connections with an audience. Therefore building a brand presence is a lot more straightforward. However, without the proper training, the processes and methodologies used in digital marketing may be overwhelming for many business owners. Especially those who are used to more traditional marketing methods.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{\">\u00a0<\/span><span data-contrast=\"auto\">This is where you come in. The <\/span><a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\"><span data-contrast=\"none\">digital marketing skills<\/span><\/a><span data-contrast=\"auto\"> you gain at NZIE will be an asset for your company! But first, you have to convince your employer to invest in your education.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b5b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b5b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329428\" data-id=\"1329428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c06d8 elementor-widget elementor-widget-text-editor\" data-id=\"a1c06d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW26554334 BCX4\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW26554334 BCX4\" data-ccp-parastyle=\"heading 2\">Why a Digital Marketing Course?<\/span><\/span><span class=\"EOP SCXW26554334 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">A digital marketing professional with skills in social media marketing, paid advertising, and content can help businesses achieve incredible growth. However, online marketing campaigns require a deeper understanding of the more technical aspects than most other marketing mediums. For that reason, a strong desire to keep up with rapid changes of the digital marketing industry is essential.\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Creating a successful digital marketing campaign will require a skills upgrade. Enterprising employees will need a few compelling arguments for convincing employers to pay for their education in digital marketing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">One of the best ways to convince a manager, that investing in your education is a wise investment, is to show them how much they stand to lose. As in, showcasing the result of not having a skilled and qualified digital marketing professional on their team. Here are some ideas to convince your employer that paying for your education is a worthwhile investment for the company.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391d117 elementor-widget elementor-widget-text-editor\" data-id=\"391d117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW180903445 BCX4\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW180903445 BCX4\" data-ccp-parastyle=\"heading 2\">Learn How to Attract More Leads with an SEO Course<\/span><\/span><span class=\"EOP SCXW180903445 BCX4\" data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">Every business, regardless of industry, should have a website. E-Commerce sales are rising, and more people are turning to an internet-first approach when researching a new business. It\u2019s easy to do because every pocket is carrying an internet-enabled smartphone.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If your company doesn\u2019t have an optimised website, they&#8217;re missing out on leads going to competitors who do have one! <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\"><span data-contrast=\"none\">NZIE\u2019s SEO course<\/span><\/a><span data-contrast=\"auto\"> will give you the skills to improve your organisation\u2019s position in Google\u2019s search engine. <\/span>\u00a0<\/p><p><span data-contrast=\"auto\">Learn about:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">website auditing<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">on-page and off-page optimisation strategies<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">keyword research<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">and other SEO-related skills<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">As a result, you will improve your company\u2019s profit margins by attracting more leads from search engine results. In addition, NZIE offers a <\/span><a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\"><span data-contrast=\"none\">digital marketing course<\/span><\/a><span data-contrast=\"auto\"> covering website design principles and content marketing strategies. These marketing skills are great for companies that don\u2019t yet have a website.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">A few convincing statistics you can present to your employer include:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">97% of consumers research a new business online, and most research starts with a Google search. [*1]<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">In 2020, slow loading sites cost online companies $2.6 billion. [*2]<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">30% of consumers won\u2019t engage with a company if it doesn\u2019t have a website. [*3]\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">B2B buyers perform an average of 12 online searches before engaging with a website. [*4]<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0be08 elementor-widget elementor-widget-image\" data-id=\"2e0be08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"527\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/how-to-get-more-leads-768x527.jpg\" class=\"attachment-medium_large size-medium_large wp-image-23907\" alt=\"how to get leads\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/how-to-get-more-leads-768x527.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/how-to-get-more-leads-300x206.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/how-to-get-more-leads-1024x703.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/how-to-get-more-leads-1536x1054.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/how-to-get-more-leads-600x412.jpg 600w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/how-to-get-more-leads.jpg 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72925a6 elementor-widget elementor-widget-text-editor\" data-id=\"72925a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW198603106 BCX4\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW198603106 BCX4\" data-ccp-parastyle=\"heading 2\">Create and Retain Loyal Customers Through Effective Social Media Campaigns<\/span><\/span><span class=\"EOP SCXW198603106 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">Consumers are increasingly turning to social media platforms like Facebook and Twitter for customer support rather than making a phone call. With an \u201calways on\u201d digital world this approach is more convenient. Because they can post a query at any time of the day or night, and avoid getting put on hold. In saying so, the demand for a prompt reply also comes with the territory.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">An expertly managed social media presence also helps businesses in other ways. You can create human connections on social media, build your brand presence, inspire engagement and trust. Moreover you can show off your organisation as an authority in the industry or share behind-the-scenes content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Platforms like LinkedIn and Instagram are also fantastic lead generation tools when you know how to use them. For example, a UK retirement community, managed to generate 4.3 times more sales leads than the previous year! Just by working with a digital marketing professional. [*5]<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/social-media-strategy-course\/\"><span data-contrast=\"none\">NZIE social media course<\/span><\/a><span data-contrast=\"auto\"> will help your company achieve similar results. Specifically by showing you how to identify the best platforms for your industry. In addition to helping you create effective campaigns on each of them and building a cohesive platform strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0cb1c elementor-widget elementor-widget-heading\" data-id=\"aa0cb1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stay Competitive in an Increasingly Connected World <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa66b7 elementor-widget elementor-widget-text-editor\" data-id=\"4aa66b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">B2B Buyers increasingly rely on website content to make purchasing decisions. According to Blue Corona, 62% B2B buyers say they base their final decision on a website\u2019s digital content alone. [*6] What does your website content say about you and your business?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If your company is B2B, then building a website and developing a content marketing plan will ensure you remain competitive. Especially in the current digital landscape.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049db30 elementor-widget elementor-widget-heading\" data-id=\"049db30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create a Better ROI on Investment for Paid Advertising Channels <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa206d6 elementor-widget elementor-widget-text-editor\" data-id=\"aa206d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Using social media advertising platforms requires a complex understanding of how conversion marketing works. Whereby you continually improve conversions by targeting a highly qualified audience with the right visual and marketing messages.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Many factors can increase your ad cost, and it\u2019s very easy to spend a significant sum with no return. All because you have not targeted the right audience and optimised your ad sets.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">You will regain the company\u2019s investment many times from a decent <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/social-media-strategy-course\/\"><span data-contrast=\"none\">social media course<\/span><\/a><span data-contrast=\"auto\">. Because you will develop the skills necessary for making sizable gains in ROI for your organisation\u2019s marketing campaign.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca782a elementor-widget elementor-widget-heading\" data-id=\"2ca782a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Show Your Employer the Value of Skills Taught at NZIE <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ec358 elementor-widget elementor-widget-text-editor\" data-id=\"a7ec358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The <\/span><a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\"><span data-contrast=\"none\">NZIE digital marketing course<\/span><\/a><span data-contrast=\"auto\"> is a comprehensive diploma covering all the major facets of digital marketing. You will develop skills for creating compelling, engaging content, study digital design principles, and develop your skills for mobile marketing too.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">NZIE\u2019s digital marketing school also includes short courses in <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/social-media-strategy-course\/\"><span data-contrast=\"none\">social media<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\"><span data-contrast=\"none\">SEO<\/span><\/a><span data-contrast=\"auto\"> to round out your skillset. Tutors are professionals who have honed their skills in the real world. Therefore you can be sure you are gaining practical skills proven to work.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Upskilling yourself as a qualified digital marketer will make you a more valuable employee, regardless of the industry you&#8217;re in. Use the above tips to create a compelling argument, and you will stand a good chance of convincing your employer. At the end of the day investing in your education is an investment for their company\u2019s growth. Plus, all courses are delivered online, so you can do it in your own time without affecting your current work schedule.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">External Links:<\/span><\/p><p><span data-contrast=\"auto\">[*1] <\/span><a href=\"https:\/\/www.bizreport.com\/2010\/03\/user_view_97_of_consumers_research_products_online.html\"><span data-contrast=\"none\">https:\/\/www.bizreport.com\/2010\/03\/user_view_97_of_consumers_research_products_online.html<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">[*2] <\/span><a href=\"https:\/\/topdigital.agency\/2021-small-business-website-statistics-you-need-to-know\/\"><span data-contrast=\"none\">https:\/\/topdigital.agency\/2021-small-business-website-statistics-you-need-to-know\/<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">[*3] <\/span><a href=\"https:\/\/vinasbiz.com\/without-a-website-not-safe\/\"><span data-contrast=\"none\">https:\/\/vinasbiz.com\/without-a-website-not-safe\/<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">[*4]\u00a0 <\/span><a href=\"https:\/\/www.bluecorona.com\/blog\/do-i-need-a-website\/\"><span data-contrast=\"none\">https:\/\/www.bluecorona.com\/blog\/do-i-need-a-website\/<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">[*5]\u00a0 <\/span><a href=\"https:\/\/www.facebook.com\/business\/success\/mccarthy-and-stone\"><span data-contrast=\"none\">https:\/\/www.facebook.com\/business\/success\/mccarthy-and-stone<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">[*6]\u00a0 <a href=\"https:\/\/www.bluecorona.com\/blog\/do-i-need-a-website\">https:\/\/www.bluecorona.com\/blog\/do-i-need-a-website<\/a>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dacda06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dacda06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-674d5cb\" data-id=\"674d5cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d1ad81 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d1ad81\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e851d38\" data-id=\"e851d38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-456d289 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"456d289\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/short-courses\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Short Courses<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the last couple of decades, the growth of the internet has steadily been eating away at traditional advertising revenue. For instance, marketing channels like newspaper, magazine, and billboard ads have taken a big hit. It\u2019s safe to say that the marketing landscape has undergone a monumental shift and will never be the same again.\u00a0\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":23911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-23878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - How to Convince Your Boss to Pay for Your Digital Marketing Course<\/title>\n<meta name=\"description\" content=\"The skills you gain at NZIE will be an asset for your company! 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