{"id":24527,"date":"2021-08-20T11:27:04","date_gmt":"2021-08-19T23:27:04","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=24527"},"modified":"2021-10-13T11:33:25","modified_gmt":"2021-10-12T22:33:25","slug":"blog-to-do-seo-yourself","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-to-do-seo-yourself\/","title":{"rendered":"Is it possible to do SEO yourself?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24527\" class=\"elementor elementor-24527\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2452d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2452d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2367ea2\" data-id=\"2367ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1d086 elementor-widget elementor-widget-text-editor\" data-id=\"be1d086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Have you ever wondered if there&#8217;s an easier way of being found on Google other than hiring an SEO specialist or Agency? Furthermore, you might even be asking if it&#8217;s possible to do SEO yourself.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">So, the answer to the question is YES. We believe it is possible to do SEO yourself. However, there are some key factors to take into consideration. In this blog post, we will look at what is required for you to perform your own SEO. \u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">Let&#8217;s get started!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b5b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b5b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329428\" data-id=\"1329428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c06d8 elementor-widget elementor-widget-text-editor\" data-id=\"a1c06d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW81159435 BCX4\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81159435 BCX4\" data-ccp-parastyle=\"heading 1\">SEO, what role does it play in the Digital Marketing Mix?<\/span><\/span><span class=\"EOP SCXW81159435 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559738&quot;:400,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">Search Engine Optimisation is the act of making sure that your website has to be optimised for your product or service to show up in searches.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">SEO plays an integral part in the digital marketing mix because ultimately it helps with a website\u2019s conversion rate. Furthermore, it works together in conjunction with other digital marketing strategies, like paid campaigns.\u00a0 We go into this in further detail in one of our blog posts, <\/span><a href=\"https:\/\/www.nzie.ac.nz\/blog-what-is-seo\/\"><span data-contrast=\"none\">&#8220;What is SEO&#8221;.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">You might ask, &#8220;but what if I am already running a paid campaign and I&#8217;m getting lots of traffic&#8221;? That&#8217;s a good question, and we cover this in the article <\/span><a href=\"https:\/\/www.nzie.ac.nz\/organic-vs-paid-marketing\/\"><span data-contrast=\"none\">&#8220;Paid vs Organic&#8221;<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">However, what really matters is the retention of the traffic to your website. More importantly, the more organic (free) traffic you can generate, the better it is for your marketing budget.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">By understanding SEO and how search engine optimisation works, you will be in a much better position to perform the necessary optimisation tasks yourself.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As entrepreneur Wendy Piersall says; <\/span><b><span data-contrast=\"none\">&#8220;Google only loves you when everyone else loves you first.&#8221;\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391d117 elementor-widget elementor-widget-text-editor\" data-id=\"391d117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW103561548 BCX4\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103561548 BCX4\" data-ccp-parastyle=\"heading 1\">So how and where do you start to do SEO yourself?<\/span><\/span><span class=\"EOP SCXW103561548 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:400,&quot;335559739&quot;:120,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h3><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">If you choose to do SEO yourself, you&#8217;ll require <\/span><b><span data-contrast=\"none\">some technical knowledge<\/span><\/b><span data-contrast=\"none\"> of the\u00a0programming functions. However, you do not necessarily need to do a course in coding. Besides, many of the templated websites today provide instructions, guidance, and tools to optimise your website SEO.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">There are four critical areas of SEO to understand. These are <\/span><a href=\"https:\/\/www.sixthcitymarketing.com\/2020\/07\/29\/types-of-seo\/\"><span data-contrast=\"none\">on-page, off-page, technical and local SEO.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Knowledge and educating yourself on these fundamental areas will put you in the right direction to perform the necessary tasks to optimise your sites.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72925a6 elementor-widget elementor-widget-text-editor\" data-id=\"72925a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW257260017 BCX4\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257260017 BCX4\" data-ccp-parastyle=\"heading 1\">What tools and steps are required?<\/span><\/span><span class=\"EOP SCXW257260017 BCX4\" data-ccp-props=\"{\">\u00a0<\/span><\/h3><h5 aria-level=\"3\"><b><span data-contrast=\"none\">Site Audit<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><ul><li><span data-contrast=\"none\">When working on an existing site, you will need to perform a Site Audit. Without a doubt, this is easier if you have taken time to build up knowledge of the SEO process. Upon completion of your site audit, you will be more aware of which strategy to follow.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><h5 aria-level=\"3\"><b><span data-contrast=\"none\">SEO Tools<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><ul><li><span data-contrast=\"none\">The audit process can be automated using specially designed online software like <\/span><a href=\"https:\/\/www.semrush.com\/\"><span data-contrast=\"none\">SEMrush<\/span><\/a><span data-contrast=\"none\"> and <\/span><a href=\"https:\/\/neilpatel.com\/\"><span data-contrast=\"none\">Neil Patel<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li><span data-contrast=\"none\">You can also generate reports daily to keep you on task and advise on any changes required.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><h5 aria-level=\"3\"><b><span data-contrast=\"none\">Keyword Research<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><ul><li data-leveltext=\"%2.\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">To understand which keywords you need to rank for on Google and other search engines, you need to do keyword research. <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6323?hl=en\"><span data-contrast=\"none\">Google Keyword Planner<\/span><\/a><span data-contrast=\"none\"> &amp; <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><span data-contrast=\"none\">Ubersuggest <\/span><\/a><span data-contrast=\"none\">are excellent tools to perform this search.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><h5 aria-level=\"3\"><b><span data-contrast=\"none\">Research Target Audience<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><ul><li data-leveltext=\"%2.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">If you are looking to convert traffic to your site into customers, knowing and understanding your ideal target audience is essential. Not only can this be achieved through surveys but also through the creation of buyer personas.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><h5 aria-level=\"3\"><b><span data-contrast=\"none\">Content Creation<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><ul><li data-leveltext=\"%2.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">By making sure you are using &#8220;targeted&#8221; language and keywords in your content copy, you will appeal to your ideal audience.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"%2.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"none\">If you are a <\/span><a href=\"https:\/\/en-nz.wordpress.org\/\"><span data-contrast=\"none\">WordPress<\/span><\/a><span data-contrast=\"none\"> site user, then <\/span><a href=\"https:\/\/yoast.com\/\"><span data-contrast=\"none\">YOAST <\/span><\/a><span data-contrast=\"none\">is a great tool to optimise your content for SEO. Be sure to consider current trends and ensure that your website images are of high quality and not slow loading.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0cb1c elementor-widget elementor-widget-heading\" data-id=\"aa0cb1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What to consider if you choose to DIY your SEO <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa66b7 elementor-widget elementor-widget-text-editor\" data-id=\"4aa66b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The digital marketing landscape is constantly evolving, and therefore it is essential to remember to be consistent and keep up to date with your SEO knowledge. We highly recommend gaining an overall understanding or education of best SEO practices. In particular, how to pull together all the elements required to bring more organic traffic to your website successfully.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"none\">Our recommendations are as follows :\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><ul><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Complete a professional short course in <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\"><span data-contrast=\"none\">SEO Strategy<\/span><\/a><span data-contrast=\"none\"> with NZIE.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Be patient with yourself as learning new terminologies can be difficult<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Allow plenty of time for research, planning, and implementation<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Keep up to date with any algorithm changes and update your site regularly\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Follow a checklist when performing a site audit<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Use free tools for reporting and recommendations where you can<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f40d25 elementor-widget elementor-widget-text-editor\" data-id=\"2f40d25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span data-contrast=\"none\">To summarise.<\/span><\/h5><p><span data-contrast=\"none\"> Search Engine Optimisation is a continuous process that requires constant updating and monitoring. It is possible to do it yourself if you learn as much as you can about SEO best practices.\u00a0 In addition, be prepared to dedicate the time and be patient in order to implement the changes to your website.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Whatever you decide to do, a good solid understanding of any digital marketing practice will always be <\/span><a href=\"https:\/\/www.nzie.ac.nz\/blog-how-seo-can-help-grow-business\/\"><span data-contrast=\"none\">advantageous for your business website<\/span><\/a><span data-contrast=\"none\">. For this reason, you will be able to understand the process better to DIY your website SEO. What&#8217;s more, you will be in a far better position to oversee the work that any external contractors perform on your website.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Get in touch with one of our knowledgeable team today to discuss your options to study SEO today.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The <\/span><a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\"><span data-contrast=\"none\">NZIE digital marketing course<\/span><\/a><span data-contrast=\"none\"> is an extended diploma covering all the significant facets of digital marketing. You will develop skills and understanding to devise and implement the best marketing strategy for your business.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">NZIE&#8217;s digital marketing school also includes professional short courses in <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/social-media-strategy-course\/\"><span data-contrast=\"none\">Social Media<\/span><\/a><span data-contrast=\"none\"> and <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\"><span data-contrast=\"none\">SEO<\/span><\/a><span data-contrast=\"none\"> strategy to round out your skillset. Tutors are professionals who have honed their skills in the real world. Therefore you can be sure you are gaining practical skills proven to work. \u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Upskilling yourself to have a broader understanding of digital marketing will be an investment for your growth. Plus, all courses are delivered online in evenings and lunchtimes, so you can do it in your own time without affecting your current work schedule.\u00a0\u00a0<\/span><\/p><p style=\"text-align: right;\"><span data-ccp-props=\"{\"> <span class=\"TextRun MacChromeBold SCXW183913999 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183913999 BCX0\">Author: Jenni Harrison<\/span><\/span><span class=\"EOP SCXW183913999 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dacda06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dacda06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-674d5cb\" data-id=\"674d5cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d1ad81 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d1ad81\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e851d38\" data-id=\"e851d38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-456d289 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"456d289\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEO Course<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-986c835 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"986c835\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fde36e5\" data-id=\"fde36e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2cc020 elementor-widget elementor-widget-text-editor\" data-id=\"e2cc020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>External Links :\u00a0\u00a0<\/strong><\/h5><p><a href=\"https:\/\/www.searchmetrics.com\/glossary\/search-engine\/\"><span data-contrast=\"none\">https:\/\/www.searchmetrics.com\/glossary\/search-engine\/<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/yoast.com\/\"><span data-contrast=\"none\">https:\/\/yoast.com\/<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/neilpatel.com\/ubersuggest\"><span data-contrast=\"none\">https:\/\/neilpatel.com\/ubersuggest<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.semrush.com\/\"><span data-contrast=\"none\">https:\/\/www.semrush.com\/<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Google keyword planner: <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6323?hl=en\"><span data-contrast=\"none\">https:\/\/support.google.com\/google-ads\/answer\/6323?hl=en<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/neilpatel.com\/\"><span data-contrast=\"none\">https:\/\/neilpatel.com\/<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><strong>Bibliography<\/strong><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Mango Publishing Group. \u201chttps:\/\/www.mainstreetroi.com\/10-quotes-to-guide-your-seo-strategy\/.\u201d 2021.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Sixth City Marketing. \u201cWhat are the different types of SEO Marketing.\u201d 29 July 2020, https:\/\/www.sixthcitymarketing.com\/2020\/07\/29\/types-of-seo\/.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered if there&#8217;s an easier way of being found on Google other than hiring an SEO specialist or Agency? Furthermore, you might even be asking if it&#8217;s possible to do SEO yourself.&nbsp; So, the answer to the question is YES. We believe it is possible to do SEO yourself. However, there are [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":24541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-24527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - Is it possible to do SEO yourself?<\/title>\n<meta name=\"description\" content=\"The answer to the question is YES. 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