{"id":24587,"date":"2021-08-24T15:23:54","date_gmt":"2021-08-24T03:23:54","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=24587"},"modified":"2022-11-04T14:41:07","modified_gmt":"2022-11-04T01:41:07","slug":"blog-digital-marketing-overwhelm","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-overwhelm\/","title":{"rendered":"3 Simple Steps to reduce Digital Marketing Overwhelm"},"content":{"rendered":"\t\t
Businesses today know that Digital Marketing is essential for their success<\/span>.<\/span> As the Digital Marketing <\/span>l<\/span>andscape evolves, so many more options are becoming available. Therefore, it’s not surprising that so many businesses and entrepreneurs are suffering from Digital Marketing overwhelm.<\/span>\u00a0<\/span><\/p> It doesn\u2019t matter if you\u2019re just starting out and want to learn more<\/span> about<\/span> Digital Marketing<\/span><\/a> or you have been in the business for a long time.<\/span>\u00a0<\/span> As you seek new ways to market yourself or your business, here are some simple actions you can do right away to help reduce Digital Marketing overwhelm.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t There is a big difference between being overwhelmed by Digital Marketing and not knowing where to start. Maybe you’ve participated in one or two forms of it, yet struggle to see results or have no idea if its relevant for your business or not.<\/span>\u00a0<\/span><\/p> We recommend you start by applying these 3 steps to get your marketing back on track.<\/span>\u00a0<\/span><\/p> An effective <\/span>Digital Marketing Strategy <\/span>will provide you with a plan of action and prevent you from feeling overwhelmed. Your strategy should include the following:<\/span><\/p> The above information should form your action and development plan to form the bones of your strategy. If you require more guidance and help with forming a channel-based strategy, then consider one of NZIE\u2019s online short courses in Social Media Marketing or SEO Strategies.\u00a0<\/span>\u00a0<\/span><\/p> Did you know that NZIE has <\/span>strategy-based short course<\/span><\/a>s? If you already know your answer for step 2 below (which digital channel you\u2019ll use) we have two specialisations available. Namely one in <\/span>Social Media Marketing<\/span><\/a> and one in <\/span>Search Engine Optimization<\/span><\/a>. As a result, you can expect a co-created and customised strategy for your social media or <\/span>SEO<\/span><\/a> campaigns.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Each business is different, so choose a method that works for your strategy based on who you are targeting and your business model.\u00a0<\/span>\u00a0<\/span><\/p> Digital Channels include:\u00a0<\/span>\u00a0<\/span><\/p> The channel(s) you choose need to be within your budget, knowledge and capabilities.\u00a0<\/span><\/p> For example, some businesses cannot afford large ad spend budgets for paid ads. In addition, others may lack the time and resources to focus on improving organic search. This topic is discussed more in an article comparing <\/span>Organic vs Paid Marketing<\/span><\/a> challenges.<\/span>\u00a0<\/span><\/p> By developing a marketing strategy, you can then gain a better understanding of the digital channel(s) you want to use. However, avoid splitting your attention between multiple channels using different methods, especially if you are new to Digital Marketing. Or have an inexperienced team.<\/span>\u00a0<\/span><\/p>How to navigate Digital Marketing and stay on top of your business goals.<\/span><\/span>\u00a0<\/span><\/h3>
Step 1. Create a Digital Marketing Strategy<\/span><\/b>\u00a0<\/span><\/h4>
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\u00a0<\/span><\/li>Step 2. Select a digital channel that works for your strategy<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h4>