{"id":24866,"date":"2021-09-07T15:06:13","date_gmt":"2021-09-07T03:06:13","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=24866"},"modified":"2021-10-13T11:31:07","modified_gmt":"2021-10-12T22:31:07","slug":"blog-what-is-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-what-is-social-media-marketing\/","title":{"rendered":"What is Social Media Marketing?"},"content":{"rendered":"\t\t
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Social media marketing (SMM) is a great way to promote your company and connect with customers online. But what exactly is social media marketing, and how can it help you grow your business?\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Defining Social Media Marketing<\/span><\/span>\u00a0<\/span><\/h3>

Social media marketing is the process of promoting a company’s products and services through social media. In the digital marketing mix, it can boost brand recognition, drive website traffic, and increase conversions.\u00a0<\/span>\u00a0<\/span><\/p>

Social networking is an invaluable way to engage your audience in marketing your products and services. In addition to being an effective and easily accessible channel and strategy. Essentially, it’s all about getting your name out there and connecting authentically with your customers.\u00a0<\/span>\u00a0<\/span><\/p>

The ease of using different social media platforms makes them popular with businesses for sharing information. Therefore, many businesses blog, tweet, or post information using these platforms. Additionally, there is also an option to purchase ads for a broader reach.<\/span>\u00a0<\/span><\/p>

The most commonly used social media networks are <\/span>Facebook<\/span><\/a>, <\/span>Instagram<\/span><\/a>, <\/span>TikTok<\/span><\/a>, <\/span>Twitter<\/span><\/a>, <\/span>Pinterest<\/span><\/a>, <\/span>Snapchat <\/span><\/a>and <\/span>YouTube<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Your customers are worth a conversation<\/span> <\/span><\/h3>\n

A primary objective of social media marketing is to develop and maintain a more casual relationship with your customers. The main difference between SMM and other forms of marketing is that SMM uses a free platform. Moreover, social media users are more likely to interact with brands on these open platforms. As in, it\u2019s a more playful and causal setting, where you can be present, where they are hanging out. Gone are the days of disruptive, hard-sell marketing tactics.<\/span> <\/span><\/p>\n

In other words, we don’t use them to outwardly promote and sell our brand. But since our target audience uses social media, we use it too, to initiate conversations with them.<\/span> <\/span><\/p>\n

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\u201cSocial Media gives us the opportunity to humanise our communications and make our companies more approachable.” <\/em><\/p>\n

Ardath Albee, CEO of marketinginteractions.com <\/em><\/p>\n<\/blockquote>\n

Despite rumours to the contrary, social media marketing is here to stay. With more <\/span>companies recognising the benefits<\/span><\/a> of having a social presence. To stay ahead of the curve, businesses use social media more strategically. To help them remain customer-centric instead of being hindered by <\/span>outbound promotions<\/span><\/a>.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Social Media Marketing: What does it involve?<\/span>\u00a0<\/span><\/h3>

How successful your social media efforts are will be determined by the strategy you use and how you manage them.\u00a0 <\/span>So why does your business need a strategy?<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>

\u00a0<\/span>To answer that question, we must examine how a Social Media Strategy and its Management fit into the big picture.<\/span>\u00a0<\/span><\/p>

1. Social Media Strategy<\/span>\u00a0<\/span><\/h4>