{"id":25478,"date":"2021-10-22T11:45:09","date_gmt":"2021-10-21T22:45:09","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=25478"},"modified":"2022-11-04T14:40:37","modified_gmt":"2022-11-04T01:40:37","slug":"blog-digital-marketing-jobs-you-might-not-have-known-about","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-jobs-you-might-not-have-known-about\/","title":{"rendered":"5 digital marketing jobs you might not have known were possible, as well as the skills you need to succeed."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25478\" class=\"elementor elementor-25478\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2452d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2452d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2367ea2\" data-id=\"2367ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1d086 elementor-widget elementor-widget-text-editor\" data-id=\"be1d086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">When you think of Digital Marketing, what do you think of? Website design, SEO, Google Ads&#8230;? These are probably the first things that come to mind. But these are just a few things that digital marketers do.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span style=\"font-size: 16px;\" data-contrast=\"none\">If you consider digital marketing as a career, it&#8217;s essential to know the many options available. In this blog, we will share with you 5 digital marketing jobs you might not have known were possible. As well as the skills you need to succeed.\u00a0<\/span><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b5b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b5b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329428\" data-id=\"1329428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eab6cf6 elementor-widget elementor-widget-heading\" data-id=\"eab6cf6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why is it important to know about these 5 digital marketing jobs?  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c06d8 elementor-widget elementor-widget-text-editor\" data-id=\"a1c06d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; color: #787c83; font-family: 'Open Sans', sans-serif;\" data-contrast=\"none\">Digital marketing skills can be a great asset if you love marketing and wish to land an exciting job. You may think Digital Marketers work only for high profile agencies. However, most businesses today are digitally driven, so once you&#8217;ve studied Digital Marketing, you can specialise in anything you like. There are so many opportunities.<\/span><span style=\"font-size: 16px; color: #787c83; font-family: 'Open Sans', sans-serif;\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The other great thing is that there are many digital marketing jobs currently available.\u00a0 Therefore, you can begin as a part-time, remote employee (perhaps even while studying). Then work your way up to becoming a digital marketing manager or director.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Even the most experienced digital marketers today might find it hard to claim to be experts in all digital areas. Ideally, someone in this profession would be knowledgeable about all aspects of Digital Marketing. However, if you\u2019re passionate about one niche skill set, you may have an opportunity with the below digital marketing jobs.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee27dba elementor-widget elementor-widget-text-editor\" data-id=\"ee27dba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW195939641 BCX4\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195939641 BCX4\" data-ccp-parastyle=\"heading 2\">The 5 digital marketing jobs and skills you need <\/span><span class=\"NormalTextRun SCXW195939641 BCX4\" data-ccp-parastyle=\"heading 2\">are:<\/span><\/span><span class=\"EOP SCXW195939641 BCX4\" data-ccp-props=\"{\">\u00a0<\/span><\/h3><h5><strong>1. Digital Marketing Virtual Assistant\u00a0<\/strong><\/h5><p><span data-contrast=\"none\">As a result of COVID 19, remote workers are in demand. Therefore, if you have the skills to offer your services online, you have the potential to be hired very quickly! For example, a Digital Marketing Virtual Assistant can make money from home if they have experience in the following. From content writing, SEO, web design to social media, or email marketing.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">In addition, platforms like the <\/span><a href=\"https:\/\/www.nzvirtualassistants.com\/directory\"><span data-contrast=\"none\">Virtual Assistant Network New Zealand<\/span><\/a><span data-contrast=\"none\"> and <\/span><a href=\"https:\/\/www.upwork.com\/\"><span data-contrast=\"none\">Upwork<\/span><\/a><span data-contrast=\"none\"> offer opportunities for remote work and networking. Typically, the better you are at something, the higher your rate can be.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The following skills are required in addition to Digital Marketing knowledge:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Strong organisational skills<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">The ability to self-manage and work independently<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Flexibility in working with different people<\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Quick learner and ability to learn new systems<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Always keeping up with recent Digital Marketing Trends<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Good at timekeeping<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Good communication<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Trustworthy<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Work well under pressure<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Working as a Digital Marketing Virtual Assistant allows you to work whilst studying. If you&#8217;d like to learn more, read this <\/span><a href=\"https:\/\/www.nzie.ac.nz\/success-story-jenni\/\"><span data-contrast=\"none\">success story<\/span><\/a><span data-contrast=\"none\"> and find out precisely <\/span><a href=\"https:\/\/www.nzie.ac.nz\/a-day-in-the-life-of-a-virtual-assistant\/\"><span data-contrast=\"none\">what it is like working as a VA<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Virtual Assistance is becoming more popular with employer<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">. More so as they realise the cost of hiring a virtual assistant is less than the cost of a fully staffed office. In accordance with this <\/span><a href=\"https:\/\/www.nzvirtualassistants.com\/faq\/how-much-money-will-i-save-by-hiring-a-virtual-assistant\"><span data-contrast=\"none\">cost comparison.\u00a0<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Virtual Assistance rates average at $65 per hour, according to a survey conducted by <\/span><a href=\"https:\/\/www.nzvirtualassistants.com\/\"><span data-contrast=\"none\">VANNZ.<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391d117 elementor-widget elementor-widget-text-editor\" data-id=\"391d117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>2. Social Media Manager\u00a0<\/strong><\/h5><p><span data-contrast=\"none\">How social media savvy are you? Did you know, there are jobs that exist purely for the purposes of managing, engaging and interacting on social media? Although there is definitely more skill and strategy involved when it comes to working in a digital marketing role. At NZIE, we offer a <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/social-media-strategy-course\/\"><span data-contrast=\"none\">micro-credential course in Social Media Strategy <\/span><\/a><span data-contrast=\"none\">for this very reason.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">To do the job of a Social Media Manager, you need to successfully create, schedule and manage engaging content. Usually for a wide variety of clients too.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As a freelancer, you can work with as many clients as you want. In addition to deciding how many hours you wish to work too. Alternatively, you could work for an organisation like one of our <\/span><a href=\"https:\/\/www.nzie.ac.nz\/elena-dm-success-story\/\"><span data-contrast=\"none\">NZIE success stories, Elena.<\/span><\/a><span data-contrast=\"none\"> Who does the social media and digital marketing for <\/span><a href=\"https:\/\/kiwieducation.com\/\"><span data-contrast=\"none\">Kiwi Education<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Social Media Managers require the following skills:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Be able to write highly engaging copy for captions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Skilled at learning different social media tracking and scheduling tools such as <\/span><a href=\"https:\/\/buffer.com\/\"><span data-contrast=\"none\">Buffer <\/span><\/a><span data-contrast=\"none\">or <\/span><a href=\"https:\/\/www.hootsuite.com\/\"><span data-contrast=\"none\">Hootsuite<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Each client will have different messaging requirements, so the messaging must be intuitive and targeted.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Be able to perform analysis on data and performance of social media on the various social platforms<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Creative and good eye for design<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Good communication<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Have an excellent system to get approval from and when communicating with clients<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">According to the <\/span><a href=\"https:\/\/thecreativestore.co.nz\/creative-talk\/spotlight\/the-creative-store-new-zealand-salary-survey-2021\/\"><span data-contrast=\"none\">Creative Store survey<\/span><\/a><span data-contrast=\"none\">, the average hourly rate for a social media manager is between $50 &#8211; 75 per hour.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d163e elementor-widget elementor-widget-image\" data-id=\"d3d163e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/content-marketing-job-1024x790.jpeg\" class=\"attachment-large size-large wp-image-25504\" alt=\"content marketing concept\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/content-marketing-job-1024x790.jpeg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/content-marketing-job-300x231.jpeg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/content-marketing-job-768x592.jpeg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/content-marketing-job-1536x1185.jpeg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/content-marketing-job-2048x1580.jpeg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/content-marketing-job-600x463.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72925a6 elementor-widget elementor-widget-text-editor\" data-id=\"72925a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span data-contrast=\"none\">3. Content Creator<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Content specialists like <\/span><a href=\"https:\/\/www.nzie.ac.nz\/one-of-our-amazing-digital-marketing-students\/\"><span data-contrast=\"none\">NZIE Alumni Hamish<\/span><\/a><span data-contrast=\"none\"> are responsible for creating content that audiences will find valuable and engaging. Depending on the format, this can take the form of a blog post, article, video or podcast. Furthermore, the purpose is to create original content that solves a reader\u2019s problem or educates about topics they care about.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Content specialists ideally need to have good writing skills and create content independently. However, they may also collaborate with others who have expertise in a particular area.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Skills that will help you to become a specialist in this area are:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Excellent writing skills<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Good understanding of sales funnels<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Researching skills<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Data Analysis understanding<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">SEO knowledge<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Videography &amp; editing (bonus to have this skill)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Creative design skills<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Communication and journalist skills<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">According to the <\/span><a href=\"https:\/\/thecreativestore.co.nz\/creative-talk\/spotlight\/the-creative-store-new-zealand-salary-survey-2021\/\"><span data-contrast=\"none\">Creative Store survey<\/span><\/a><span data-contrast=\"none\">, the average salary for a Content Specialist is between $65 &#8211; 90 per hour.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa66b7 elementor-widget elementor-widget-text-editor\" data-id=\"4aa66b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span data-contrast=\"none\">4. Email Marketer<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Do you already spend ages in your email inbox at your current job? Do you subscribe to a bunch of promotional emails? Email marketing is a subset of digital marketing and exists to nurture leads into sales for a business. <\/span><a href=\"https:\/\/www.hubspot.com\/inbound-marketing\"><span data-contrast=\"none\">Inbound marketing<\/span><\/a><span data-contrast=\"none\"> is one of the most effective ways to generate leads. But many of those leads need nurturing from email marketing before they&#8217;re ready to make a purchase.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Skills required are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Be consistent in messaging as well as in content.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Have a good understanding of the sales funnels<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Analyse and test results of campaigns via data to ascertain what is working and what is not and to adjust the strategy accordingly<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Tech-savvy to the extent of being able to build automation<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Copy skills to write email subject lines that get attention and boost open rates<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Be able to work closely with a creative team to create engaging images that influence people to take action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Strategy and marketing psychology knowledge to map out an email funnel\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">According to the <\/span><a href=\"https:\/\/thecreativestore.co.nz\/creative-talk\/spotlight\/the-creative-store-new-zealand-salary-survey-2021\/\"><span data-contrast=\"none\">Creative Store survey<\/span><\/a><span data-contrast=\"none\">, the average hourly rate for a Campaign Manager (although not specific to email marketing) is between $50 &#8211; 65 per hour.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">More specifically, however, <\/span><a href=\"https:\/\/www.glassdoor.co.nz\/Salaries\/auckland-email-marketing-specialist-salary-SRCH_IL.0,8_IM1178_KO9,35.htm?clickSource=searchBtn\"><span data-contrast=\"none\">according to Glassdoor,<\/span><\/a><span data-contrast=\"none\"> the average annual salary for an email marketing specialist is $92,500\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f390f elementor-widget elementor-widget-text-editor\" data-id=\"c9f390f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span data-contrast=\"none\">5. Digital Copywriter<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Do you enjoy writing and coming up with original content? If so, then becoming a digital copywriter could be a Digital Marketing job for you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The responsibilities of a digital copywriter can vary from project to project but typically involve writing content for the web. The content may be used as part of a sales funnel through a website, landing page, and email campaign. Also, social media ad copy and sales and marketing digital touch points etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As well as writing the words, a digital copywriter may also optimise copy for search engines like Google. Which is a unique skill in itself. In addition to continually optimising for conversions and generating more leads\/sales.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Overall a digital copywriter needs to understand how to write well and effectively.<\/span><\/p><p><span data-contrast=\"none\">Other skills required are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The ability to interpret and convey your client&#8217;s message in a way that aligns with them and their business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Understanding of SEO Practices<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Ability to write in different styles or as per tone-of-voice guidelines<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Good research skills<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"\u25cf\" data-font=\"Avenir\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Excellent communication skills\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">According to the <\/span><a href=\"https:\/\/thecreativestore.co.nz\/creative-talk\/spotlight\/the-creative-store-new-zealand-salary-survey-2021\/\"><span data-contrast=\"none\">Creative Store survey<\/span><\/a><span data-contrast=\"none\">, the average hourly rate for a copywriter is between $60 &#8211; 100 per hour. However, some experienced specialists with extensive work history charge upwards of $120 per hour.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b785d65 elementor-widget elementor-widget-text-editor\" data-id=\"b785d65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 aria-level=\"3\"><span data-contrast=\"none\">Summary<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Given that <\/span><a href=\"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-top-growth-industry\/\"><span data-contrast=\"none\">Digital Marketing has been identified as a top growth industry<\/span><\/a><span data-contrast=\"none\"> finding Digital Marketing Jobs has never been accessible. According to a <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2021\/top-in-demand-marketing-jobs---training-skills.\"><span data-contrast=\"none\">Linked In article<\/span><\/a><span data-contrast=\"none\">, jobs are plentiful and can be found for all skill levels. However, within the role of being a Digital Marketer, there are many different roles, each with its own unique skill set.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Most importantly for anyone interested in Digital Marketing its recommended to gain a broad understanding of different roles and responsibilities. From there you can then decide which niche to specialise in. For this reason, we offer an online course, the <\/span><a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\"><span data-contrast=\"none\">Diploma in Digital Marketing Level 7 with NZIE<\/span><\/a><span data-contrast=\"none\">. With this one year fast paced programme<\/span><span data-contrast=\"none\"> (or two years part-time study)<\/span><span data-contrast=\"none\"> you can get that broad understanding and foundational knowledge.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Understanding the entire Digital Marketing Landscape will allow you to work better within a team. Furthermore, it will contribute to creating a successful campaign with outside collaborators too. For instance, a writer with significant writing talent may opt to specialise in content creation instead of becoming an expert in Google Ads.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><span data-contrast=\"auto\">Are you interested in learning about Digital Marketing?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Our program<\/span><span data-contrast=\"none\">me<\/span><span data-contrast=\"none\"> will give you all the skills you need to start a career in digital marketing. We designed our digital marketing course with industry leaders to help you gain the skills you need to get a job in your chosen field. In this course, you will be able to experience the different aspects of digital marketing so that you may decide which area is right for you.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3044cf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3044cf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ab7f1e\" data-id=\"0ab7f1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b086b1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b086b1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When you think of Digital Marketing, what do you think of? Website design, SEO, Google Ads&#8230;? These are probably the first things that come to mind. But these are just a few things that digital marketers do.\u00a0 If you consider digital marketing as a career, it&#8217;s essential to know the many options available. In this [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":25511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-25478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - 5 digital marketing jobs you might not have known were possible<\/title>\n<meta name=\"description\" content=\"In this blog, we share with you 5 digital marketing jobs you might not have known were possible. 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