{"id":25616,"date":"2021-10-29T15:21:12","date_gmt":"2021-10-29T02:21:12","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=25616"},"modified":"2022-03-23T13:26:56","modified_gmt":"2022-03-23T00:26:56","slug":"natalie-success-story","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/natalie-success-story\/","title":{"rendered":"Natalie came out with a 12-month SEO plan that increased traffic by 68% within the first 3 months."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25616\" class=\"elementor elementor-25616\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42be342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42be342\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74dbffb\" data-id=\"74dbffb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7596f5 elementor-widget elementor-widget-text-editor\" data-id=\"a7596f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun  BCX4 SCXW145588739\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX4 SCXW145588739\">Introduce yourself<\/span><span class=\"NormalTextRun  BCX4 SCXW145588739\"> and<\/span><span class=\"NormalTextRun  BCX4 SCXW145588739\"> your background <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop  BCX4 SCXW145588739\"><span class=\"BCX4 SCXW145588739\">\u00a0<\/span><br class=\"BCX4 SCXW145588739\" \/><\/span><\/h3><p><span data-contrast=\"auto\">My name\u2019s Natalie Cahill and I\u2019m a marketing professional with more than 15 years\u2019 experience across a variety of industries. Such as retail, manufacturing, media, and publishing. I describe myself as a pro-active, results orientated marketing professional, who\u2019s data driven, analytical and insightful. I have a strong interest in the utilising technology to identify customer needs, transform marketing communications and increase sales.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559685&quot;:720,&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For this reason, I have gained skills to a leadership level in the following areas.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559685&quot;:720,&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Digital Marketing Management<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">E-Commerce<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Social Media Strategy<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Content Marketing<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pay-per-click (PPC) Performance Marketing<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Direct Marketing<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Brand Strategy &amp; Communications\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><span style=\"font-size: 16px;\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">In addition to traditional above-the-line marketing tactics used to build customer engagement and sales across products and services.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2500,&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af3d78a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af3d78a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26c8785\" data-id=\"26c8785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5ef511 elementor-widget elementor-widget-heading\" data-id=\"f5ef511\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What do you do in your day-to-day work life? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3325b8 elementor-widget elementor-widget-text-editor\" data-id=\"d3325b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">At the time of completing the <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\"><span data-contrast=\"none\">search engine micro-credential course<\/span><\/a><span data-contrast=\"auto\"> I was working as a consultant to a flower delivery business. This business had relied heavily on <\/span><a href=\"https:\/\/ads.google.com\/home\/\"><span data-contrast=\"none\">Google Ads<\/span><\/a><span data-contrast=\"auto\"> alone to convert customers. In fact, the flower delivery business really is a commodity market, and also a very Google-led category. For example, people will Google \u2018flower delivery Christchurch\u2019 then compare prices and order the cheapest option.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2500,&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0616c elementor-widget elementor-widget-text-editor\" data-id=\"2b0616c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><em><span class=\"TextRun SCXW168096277 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">\u201c<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">Subsequently, <\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">I identified a huge opportunity to grow <\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">their<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\"> organic <\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">marketing. <\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">By<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\"> convert<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">ing<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\"> more search traffic through targeted keyword campaigns <\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">and <\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">therefore<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\"> turn<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">ing<\/span> <span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">their<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\"> traffic into qualified leads.<\/span><span class=\"NormalTextRun SCXW168096277 BCX4\" data-ccp-parastyle=\"Body Text\">\u201d<\/span><\/span><span class=\"EOP SCXW168096277 BCX4\" data-ccp-props=\"{\">\u00a0<\/span><\/em><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3616070 elementor-widget elementor-widget-text-editor\" data-id=\"3616070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">The primary focus of this strategy was to:<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:2500,&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><ol><li data-leveltext=\"%1.\" data-font=\"Calibri Light\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reduce our Google spend and cost-per-acquisition (CPA)\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri Light\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Build a more engaged customer base\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri Light\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Move engaged traffic down the funnel towards purchasing<\/span><span data-ccp-props=\"{&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><\/ol><p><span data-contrast=\"auto\">Overall, I wanted to make sure organic users were landing on the right pages and getting the content they were looking for. Thus, leading to making a purchase with ease.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559738&quot;:103,&quot;469777462&quot;:[2499],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f379487 elementor-widget elementor-widget-image\" data-id=\"f379487\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/SEO-Strategy-for-small-business-1024x683.jpg\" class=\"attachment-large size-large wp-image-25625\" alt=\"SEO Strategy for small business\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/SEO-Strategy-for-small-business-1024x683.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/SEO-Strategy-for-small-business-300x200.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/SEO-Strategy-for-small-business-768x512.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/SEO-Strategy-for-small-business-1536x1024.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/SEO-Strategy-for-small-business-2048x1365.jpg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/10\/SEO-Strategy-for-small-business-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5c9590 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5c9590\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35be75d\" data-id=\"35be75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e82a0 elementor-widget elementor-widget-heading\" data-id=\"f3e82a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When did you figure out you first needed to acquire Search Engine Optimisation skills?  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5773a2 elementor-widget elementor-widget-text-editor\" data-id=\"d5773a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW151216535 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151216535 BCX4\">I have always been fascinated by Google, and <\/span><span class=\"NormalTextRun SCXW151216535 BCX4\">its<\/span><span class=\"NormalTextRun SCXW151216535 BCX4\"> power to attract new customers to your website<\/span><span class=\"NormalTextRun SCXW151216535 BCX4\">. <\/span><span class=\"NormalTextRun SCXW151216535 BCX4\">Ever since<\/span><span class=\"NormalTextRun SCXW151216535 BCX4\"> the first website re-architecture and re-platform<\/span><span class=\"NormalTextRun SCXW151216535 BCX4\"> project I worked<\/span><span class=\"NormalTextRun SCXW151216535 BCX4\"> on <\/span><span class=\"NormalTextRun SCXW151216535 BCX4\">back in 2011<\/span><span class=\"NormalTextRun SCXW151216535 BCX4\">. Which was <\/span><span class=\"NormalTextRun SCXW151216535 BCX4\">just about the same time Googles most significant (and elusive) algorithm Panda, had launched<\/span><span class=\"NormalTextRun SCXW151216535 BCX4\">.<\/span><\/span><span class=\"EOP SCXW151216535 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dad2c5 elementor-widget elementor-widget-text-editor\" data-id=\"7dad2c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><em><span class=\"TextRun SCXW5891502 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW5891502 BCX4\">\u201c<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">I knew then<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\"> just <\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">how important it was to<\/span> <span class=\"NormalTextRun SCXW5891502 BCX4\">try and understand<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\"> the workings of <\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">Google\u2019s <\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">algorithm<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">. <\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">To<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\"> make it easier for our pages to rank<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\"> and<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\"> so <\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">potential customers <\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">could<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\"> find our new website content<\/span><span class=\"NormalTextRun SCXW5891502 BCX4\">.\u201d<\/span><\/span><span class=\"EOP SCXW5891502 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/em><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75811db elementor-widget elementor-widget-text-editor\" data-id=\"75811db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">As Google\u2019s search engine is ever-changing, I knew if I wanted to stay relevant, I had to keep my finger on the pulse. Especially with these search engine algorithms always updating.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">I had to stay up to date with:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How search engines filter through web content<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">How they index pages by relevance\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The constant different ranking signals<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">I figured my current content I worked on didn\u2019t keep up with the Google algorithm updates. Therefore, I\u2019d risk valuable space on the search engine result page! As well as potential new leads or sales for the businesses I worked for.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To ensure I did not fall on the wayside I have continually tried to build on my digital marketing skills. After noticing new job titles like \u2018PPC Performance Marketing Managers\u2019 and \u2018SEO Specialists\u2019 I thought it\u2019d be best to gain formal accreditation under my belt.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05adad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05adad7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9afc61c\" data-id=\"9afc61c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d55aaa elementor-widget elementor-widget-text-editor\" data-id=\"0d55aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"NormalTextRun  BCX4 SCXW158435680\">How did you come to the decision of choosing NZIE<\/span><span class=\"NormalTextRun  BCX4 SCXW158435680\"> to help you upskill in SEO strategy?<\/span><\/h3><p><span data-contrast=\"auto\">Honestly, I googled you and read some of your <\/span><a href=\"https:\/\/www.nzie.ac.nz\/student-success-stories\/\"><span data-contrast=\"none\">previous student reviews<\/span><\/a><span data-contrast=\"auto\">. From there, I decided to do the course in the morning. By the end of the day I had my spot confirmed for the May 2021 intake.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f591a37 elementor-widget elementor-widget-text-editor\" data-id=\"f591a37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><em><span class=\"TextRun SCXW83047417 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83047417 BCX4\">\u201c<\/span><span class=\"NormalTextRun SCXW83047417 BCX4\">Coming out of the course with a <\/span><span class=\"NormalTextRun SCXW83047417 BCX4\">12-month<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW83047417 BCX4\">optimi<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW83047417 BCX4\">s<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW83047417 BCX4\">ation<\/span><span class=\"NormalTextRun SCXW83047417 BCX4\"> plan has been given us a solid road map. It has been 3 months <\/span><span class=\"NormalTextRun SCXW83047417 BCX4\">since<\/span><span class=\"NormalTextRun SCXW83047417 BCX4\"> I completed the cours<\/span><span class=\"NormalTextRun SCXW83047417 BCX4\">e.<\/span> <\/span><span class=\"TextRun SCXW83047417 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83047417 BCX4\">I<\/span><span class=\"NormalTextRun SCXW83047417 BCX4\"> have increased organic traffic to the site (based on September\u2019s data) by 68%<\/span><\/span><span class=\"TextRun SCXW83047417 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83047417 BCX4\"> when <\/span><span class=\"NormalTextRun SCXW83047417 BCX4\">compared<\/span><span class=\"NormalTextRun SCXW83047417 BCX4\"> to the previous period.<\/span><span class=\"NormalTextRun SCXW83047417 BCX4\">\u201d<\/span><\/span><span class=\"EOP SCXW83047417 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/em><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45413b elementor-widget elementor-widget-text-editor\" data-id=\"b45413b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW208125155 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW208125155 BCX4\">What direct takeaways, outcomes and results did you gain <\/span><span class=\"NormalTextRun SCXW208125155 BCX4\">or<\/span><span class=\"NormalTextRun SCXW208125155 BCX4\"> have seen already <\/span><span class=\"NormalTextRun SCXW208125155 BCX4\">because of<\/span><span class=\"NormalTextRun SCXW208125155 BCX4\"> the strategy you created<\/span><span class=\"NormalTextRun SCXW208125155 BCX4\"> in the <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW208125155 BCX4\">short-course<\/span><span class=\"NormalTextRun SCXW208125155 BCX4\">?<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW208125155 BCX4\"><span class=\"SCXW208125155 BCX4\">\u00a0<\/span><br class=\"SCXW208125155 BCX4\" \/><\/span><\/h3><p><span data-contrast=\"auto\">A key component to this was the meta data optimisation project. Using the tools, I learnt throughout <\/span><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/seo-course\/\"><span data-contrast=\"none\">the course<\/span><\/a><span data-contrast=\"auto\"> I was able to complete a site audit. As a result, I easily identified missing meta descriptions, titles and thin content pages. Furthermore, I gained the ability to re-write non-optimised pages with our key targeted keywords. This alone has helped Google understand our website and given more context to how customers search for flowers online.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The SEO course also helped me review the silo structuring on the site<\/span> <span data-contrast=\"auto\">and update to include Primary and Secondary Keywords. Additionally the website had not been using &#8216;Flower Delivery&#8217; anywhere in the site silo. So we updated many pages with relevant Keywords.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">An example of this is using the common search term \u2018send red roses\u2019. We created an organised silo structure to now house these keywords. This helps bots crawl the site and position the website and pages as an expert in this topic.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Equally important, it was also great to boost shoppers confidence with the introduction of articles schema and product schema tags. All of which have helped our content and product pages\u2019 visibility. <\/span>\u00a0<br \/><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89d424 elementor-widget elementor-widget-text-editor\" data-id=\"d89d424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"LineBreakBlob BlobObject DragDrop SCXW208125155 BCX4\"><span class=\"TextRun SCXW164289764 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164289764 BCX4\">Lastly how was <\/span><span class=\"NormalTextRun SCXW164289764 BCX4\">your overall<\/span><span class=\"NormalTextRun SCXW164289764 BCX4\"> learning<\/span> <span class=\"NormalTextRun SCXW164289764 BCX4\">experience<\/span><span class=\"NormalTextRun SCXW164289764 BCX4\"> with NZIE<\/span><span class=\"NormalTextRun SCXW164289764 BCX4\">?<\/span><\/span><\/span><\/h3><p><span class=\"LineBreakBlob BlobObject DragDrop SCXW208125155 BCX4\"><span class=\"TextRun SCXW164289764 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164289764 BCX4\"><br \/><\/span><\/span><\/span><a class=\"Hyperlink SCXW110002652 BCX4\" href=\"https:\/\/www.nzie.ac.nz\/blog-nzie-tutor-lasma-zorgenberga\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW110002652 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110002652 BCX4\" data-ccp-charstyle=\"Hyperlink\">Lasma<\/span><\/span><\/a><span class=\"TextRun SCXW110002652 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW110002652 BCX4\"> was an excellent facilitator and incredibly knowledgeable on SEO. I was able to apply a <\/span><span class=\"NormalTextRun SCXW110002652 BCX4\">12-month<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW110002652 BCX4\">optimisation<\/span><span class=\"NormalTextRun SCXW110002652 BCX4\"> plan to my company and see results almost immediately<\/span><span class=\"NormalTextRun SCXW110002652 BCX4\">.<\/span> <span class=\"NormalTextRun SCXW110002652 BCX4\">The Zoom lectures were great, they especially worked for me as I am juggling work and a young family.\u00a0<\/span><\/span><span class=\"EOP SCXW110002652 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduce yourself and your background &nbsp; My name\u2019s Natalie Cahill and I\u2019m a marketing professional with more than 15 years\u2019 experience across a variety of industries. Such as retail, manufacturing, media, and publishing. I describe myself as a pro-active, results orientated marketing professional, who\u2019s data driven, analytical and insightful. I have a strong interest in [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":28011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[373,181],"tags":[],"class_list":["post-25616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-strategy-course","category-student-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - Natalie came out with a SEO plan that increased traffic by 68%<\/title>\n<meta name=\"description\" content=\"&quot;I was able to apply a 12-month SEO plan to my company and see results almost immediately. 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