{"id":26975,"date":"2022-02-22T18:58:10","date_gmt":"2022-02-22T05:58:10","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=26975"},"modified":"2022-02-23T09:35:27","modified_gmt":"2022-02-22T20:35:27","slug":"success-story-amanda-upskilling-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/success-story-amanda-upskilling-in-digital-marketing\/","title":{"rendered":"Upskilling in digital marketing landed me a role with an award-winning\u00a0Agency."},"content":{"rendered":"\t\t
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Tell us a bit about yourself – <\/span>Who are you and what is your background?<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My name is Amanda and <\/span>I live in my <\/span>hometown<\/span> of Rotorua. <\/span>In <\/span>the early 2000\u2019s <\/span>I g<\/span>raduated <\/span>from <\/span>U<\/span>niversity with a BCS and Diploma in Marketing. <\/span>My career has consisted of me working<\/span> in Sales and traditional marketing jobs <\/span>most of<\/span> my working life.<\/span> However,<\/span> I decided to upskill myself before returning to the workforce<\/span>. After <\/span>having spent the last 3 years at home with my youngest<\/span> child<\/span>.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why Digital Marketing and why now? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In my <\/span>last role <\/span>I <\/span>was a <\/span>Marketing Manager<\/span> in Rotorua <\/span>where digital aspects were involved. That\u2019s when I noticed Digital Marketing was a big area that<\/span> was growing. Furthermore,<\/span> I<\/span> came to the realisation that<\/span> needed to get up to scratch <\/span>with digital tools and strategies.<\/span><\/span><\/p>

\u201cI knew that if I didn\u2019t upskill myself now, I would get left behind. I also like that with digital I can work from home<\/span>,<\/span> if need be, so it fits in around my kids schedule.<\/span>\u201d<\/span>\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why NZIE? What made you choose to study the Diploma in Digital Marketing? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NZIE covered all the bases<\/span><\/span><\/strong>.<\/strong> When I was Googling solutions, I looked at other options. But a lot of other courses were more so design heavy.<\/span> Whereas<\/span> NZIE<\/span> had a great<\/span> mix of content and strateg<\/span>y specified within the digital umbrella.<\/span><\/span>\u00a0<\/span><\/p><\/div>

\u201cWhat <\/span>enticed me<\/span> was NZIEs<\/span> professional looking presence online<\/span>.<\/span> But what won me over was<\/span> the fact that it was all done remotely<\/span> \u2013 that <\/span>was perfect for a mum of three like me<\/span>.\u201d<\/span>\u00a0<\/em><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Were there any roadblocks you had to overcome before starting out?<\/span><\/span>\u00a0<\/span><\/h3>

Yes! <\/span>It had been almost 20 years since I was in an academic setting<\/span>.<\/span> Therefore,<\/span> getting used to academic writing (and references) again was a lot at first. <\/span>I had to become familiar with using <\/span>zoom<\/a> as a tool.<\/span> In saying that, online video calls<\/span> ended up being a great roadblock and skill to overcome and harness. It is very much considered the norm nowadays.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Did you have any doubts before you joined?<\/span><\/span>\u00a0<\/span><\/h3>

I had doubts about <\/span>whether I could fit full-time study in around my children and other responsibilities. <\/span>T<\/span>hank you to <\/span>my <\/span>very patient and supportive husband<\/span>.<\/span><\/span><\/p>

\u201c<\/span>I\u2019ve learnt that sometimes it\u2019s good to push yourself and that we are capable of more than we give ourselves credit for.<\/span> Coming back into the real world <\/span>(after 3 years off with my children) <\/span>can really push you and give you confidence you didn\u2019t know you had.<\/span>\u201d<\/span><\/span>\u00a0<\/span><\/em><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How has your experience been with NZIE? Have you learnt anything about yourself as an individual? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I\u2019ve learnt how much I enjoy learning from people my own age<\/span>. In addition to <\/span>younger people<\/span> too, who<\/span> have different perspectives on things.<\/span> Additionally<\/span>,<\/span> you are <\/span>ne<\/span>ver too old to learn.<\/span> Often when you get to 40 it can <\/span>feel <\/span>intimidating with the younger generation coming through with their new knowledge. <\/span>However<\/span>,<\/span> m<\/span>y <\/span>work and life <\/span>experience has helped<\/span> m<\/span>e with <\/span>opportunities <\/span>in the industry. Even more so now<\/span> that I\u2019ve recently upskilled with a <\/span>shiny new <\/span>qualification.<\/span><\/span><\/p>

\u00a0<\/span><\/p>

\u201cI\u2019ve also learnt that a little extra hard work goes a long way and can open up lots of different doors, no matter how old you are!\u201d<\/span>\u00a0<\/em><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Success\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amanda pictured with Email Marketing Tutor Jennifer Kirchhofer<\/a> in Rotorua.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How did you find the 100% online learning format? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Loved it! Zoom lessons are so convenient and can work into your everyday life and schedule so much easier. Especially when compared with having to physically drive somewhere every week. Also, location wise there aren\u2019t many places that offer digital marketing in Rotorua or even surrounding areas. Therefore, being able to upskill and study from home was definitely a selling point for me.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What were your favourite subjects you learnt about at NZIE?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Really e<\/span>njoyed <\/span>the <\/span>D<\/span>ata <\/span>A<\/span>naly<\/span>tic<\/span>s and S<\/span>earch<\/span> Engine Marketing <\/span>classes<\/span>.<\/span> I found the <\/span>knowledge <\/span>very <\/span>helpful <\/span>for <\/span>the \u2018real world\u2019<\/span> digital marketing industry.<\/span><\/span> Above all m<\/span>y favourite s<\/span>ubject was Content Marketing.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Show us your favourite portfolio pieces you developed during the programme: \u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Instagram\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Instagram\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Facebook\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What new skills do you think you can proudly put down on your CV?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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New Skills on my CV:<\/span><\/span><\/h4>

The Adobe Creative Suite<\/a> in particular <\/span>Photoshop<\/a>, InDesign, <\/span>and <\/span>P<\/span>remier <\/span>P<\/span>ro<\/span>.<\/span> Also<\/span> D<\/span><\/a>ata studio<\/a>, <\/span>G<\/span>oogle <\/span>A<\/span>nalytics<\/span><\/a>, WordPress <\/a><\/span>\u2013 so much!<\/span><\/span><\/p>

Speaking of CVs…<\/span><\/span><\/h4>

I applied for a role on Seek<\/a>, got an interview the very next day and had the job the following Tuesday.<\/span> <\/span>I was hired as a Digital Marketer for Red Spot Design Agency<\/a><\/span> in Rotorua!<\/span><\/span><\/p>

\u201c<\/span>I managed to get a job in digital marketing <\/span>halfway<\/span> through my course and I am amazed every day just how much from the course I am putting into action for my work clients.<\/span>\u201d<\/span><\/span>\u00a0<\/span>
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Clients come looking for branding and design work, <\/span>as well as <\/span>websites<\/span>. Then they end up <\/span>stick<\/span>ing<\/span> around for <\/span>social<\/span> media marketing. <\/span>I currently <\/span>collating different types of content <\/span>for around 20 clients through the agency. <\/span>I love the workplace as we are all like one close-knit<\/span>\u00a0family.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What goals do you have with the Digital Marketing knowledge under your belt? And what does the future hold for you post-graduation?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Continue working for the digital agency here in Rotorua, <\/span>as it has been a <\/span>great experience. <\/span>Long term goal I <\/span>hope to branch out on my <\/span>own <\/span>by <\/span>doing consulting for smaller businesses<\/span>.<\/span> I\u2019d love to a<\/span>pproach <\/span>small businesses within Rotorua that can\u2019t afford a<\/span>n<\/span> agency at agency rates. <\/span>Focusing on helping <\/span>local <\/span>businesses build c<\/span>lose relationships<\/span> online<\/span> to develop social media followings<\/span>.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What advice would you those starting the programme?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Start assignments early and avoid procrastinating!<\/span>\u00a0<\/span><\/li><\/ol>
    1. Always keeping an eye on the job market and industry. As lockdown has fast-tracked digital marketing it\u2019s good to explore early to see what\u2019s out there. Great when you\u2019re still learning so you can see what jobs are looking for skills-wise in ideal candidates.<\/span>\u00a0<\/span><\/li><\/ol>

      What advice would you give others who are on the fence about studying the Digital Marketing Diploma?\u00a0<\/h3>

      \u00a0<\/span>Just do it, 1 year really goes by so quick and the amount of new skills and practical knowledge you can gain from the Diploma is invaluable. Especially if you are planning on working in digital space as it evolves constantly as an industry.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Whilst upskilling in digital marketing Amanda successfully landed an agency role in Rotorua halfway through the course.<\/p>\n","protected":false},"author":31,"featured_media":27189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[181],"tags":[],"class_list":["post-26975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-stories"],"acf":[],"yoast_head":"\nNZIE\u00ae - 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