{"id":27551,"date":"2022-03-22T22:58:59","date_gmt":"2022-03-22T09:58:59","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=27551"},"modified":"2022-11-04T13:05:06","modified_gmt":"2022-11-04T00:05:06","slug":"blog-10-must-have-elements-for-a-small-business-website","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-10-must-have-elements-for-a-small-business-website\/","title":{"rendered":"10 Must-Have Elements for a Small Business Website"},"content":{"rendered":"\t\t
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Wondering what your small business website needs to be successful online? We've got your list of 10 must-haves your website needs to run smoothly, meet legal requirements and appeal to search engines. As well as what to include to delight website visitors who land on your site.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Easy-to-find contact information.\u00a0<\/h3>

If you don’t have a contact number, email address or dedicated contact page how are potential customers supposed to get in touch with you? Believe it or not, there are actually businesses out there without visible contact details on their website!<\/p>

Make sure to include several methods of contacting you, for users to discover, throughout your website. From a phone number in the top corner, email address in the footer menu, and address on the contact page. Even a standard contact form, are all good options.<\/p>

Where possible or relevant including your physical address, with a link to your location in Google maps is great, too. Especially if you are a physical brick and mortar store.<\/p>

The point is to make it very easy for website visitors to communicate with you through their preferred contact method.<\/em><\/p><\/blockquote>

To take this step even further, you could include an FAQ’s section. Where you show frequently asked questions on your contact page. This way website visitors have an understanding of what to expect when they reach out. Furthermore, you could provide commonly asked questions that answer what website visitors would usually want to contact you about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2.<\/span> Sitemap<\/span><\/span><\/span><\/h3>

Basically, a sitemap is a “map” of your website that helps search engines find, crawl and index all of your site’s content. Incorporating the sitemap, from a functionality point of view, in your websites’ user interface makes it easier for visitors. Especially when they need to find the content they are most interested in seeing from you. More importantly, a sitemap is of great benefit for search engines and improving your website crawlability. For instance, sitemaps help Google robots process and categorise the pages on your website. This is also known as indexing your pages. All of which are great for improving your SEO rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. SSL certificate \u00a0<\/h3>

Also known as \u2018Secure Socket Layer\u2019. Which is a cryptographic protocol that helps encrypt communications over the Internet. As part of Google\u2019s ongoing mission to build a more secure web, it\u2019s now become imperative for businesses to seriously consider an SSL certificate for their websites. Not only would your secure website be favoured in search, but it\u2019s also now favoured by the web visitors using Google Chrome. To find out if you have an SSL, a padlock next to your website URL will be present.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Terms & Conditions<\/h3>

A Terms and Conditions page is one of the most essential pages and an absolute must if you have an eCommerce website. Website Terms and Conditions can cover a lot of things and it\u2019s up to you to decide what you need.<\/p>

The most essential elements to include in your T&C’s are:<\/h4>