{"id":28372,"date":"2022-05-05T13:31:56","date_gmt":"2022-05-05T01:31:56","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=28372"},"modified":"2022-11-04T13:10:33","modified_gmt":"2022-11-04T00:10:33","slug":"blog-5-most-memorable-mothers-day-digital-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-5-most-memorable-mothers-day-digital-marketing-campaigns\/","title":{"rendered":"5 of the Most Memorable Mother\u2019s Day Digital Marketing Campaigns.\ufffc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28372\" class=\"elementor elementor-28372\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-854f17b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854f17b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8130b6\" data-id=\"f8130b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-014c434 elementor-widget elementor-widget-heading\" data-id=\"014c434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 of the most Memorable Mother\u2019s Day Digital Marketing Campaigns<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b167e7b elementor-widget elementor-widget-author-box\" data-id=\"b167e7b\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/05\/Scotty-Donaldson-photo.jpg\" alt=\"Picture of By Scott Donaldson\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h6 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBy Scott Donaldson\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Author & Content Specialist<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60daec8 elementor-widget elementor-widget-text-editor\" data-id=\"60daec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With Mother\u2019s Day just around the corner on Sunday 8 May, we thought it would be an excellent opportunity to showcase the most memorable Mother&#8217;s Day digital marketing campaigns.<\/p><p>These campaigns are usually sentimental, but in our list, we have included a combination of Mother\u2019s Day campaigns which show love, gratitude, and even push the boundaries with humour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb533a2 elementor-widget elementor-widget-heading\" data-id=\"bb533a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Pandora: The Unique Connection 2015<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fec0bb elementor-widget elementor-widget-text-editor\" data-id=\"9fec0bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/nz.pandora.net\/en\">Danish jewellery brand Pandora<\/a>\u2019s \u201cThe Unique Connection\u201d video is special.<\/p><p>This ad sees a row of six mothers line up in a room, while their children are blindfolded. Then told to pick out their mothers from a lineup of women. All by reaching for hands or touching hair to order to find their mother.<\/p><h4>Why this ad works:<\/h4><p>It is clever because it keeps viewers interested to see if the children are reunited with their mothers.<\/p><p>It also captures the little things which make the bond between a mother and child so unique. For instance smell and touch. Some of the mothers in the video were conveniently wearing Pandora jewellery, which could be seen.<\/p><p>Within two weeks, the video had received <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_unique_connection\">15 million views on Facebook and 11 million on YouTube.<\/a><\/p><p>It was part of the \u201cMy Strong Mother\u201d campaign. Which celebrates feminism and the image of a strong woman.<\/p><p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"PANDORA Ads - The Unique Connection\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4lfGufM67BA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3402fa elementor-widget elementor-widget-heading\" data-id=\"b3402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Instant Kiwi - 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e278104 elementor-widget elementor-widget-text-editor\" data-id=\"e278104\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/mylotto.co.nz\/instant-kiwi\">Lotto New Zealand\u2019s Instant Kiwi<\/a> is back with a humorous Mother\u2019s Day commercial to encourage gifting.<\/p><p>The short video presents that all too familiar scene of sibling rivalry. Where one child has forgotten to buy a gift for their mother. And so claims that they have also given the gift provided by the first child.<\/p><h4><strong>Why this ad works:<\/strong><\/h4><p>Most Kiwis can remember having a sibling who forgot to buy a gift. And so would add their name to the bottom of the card.<\/p><p>It also elevates what would be a rather humble gift (an Instant Kiwi ticket) to a new level. Suggesting it is so amazing that the second child is also wanting to claim it.<\/p><p>What also makes this video funny is that this simple act of claiming a gift is usually something children do. Rather than fully grown adults.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ef909 elementor-widget elementor-widget-video\" data-id=\"32ef909\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/701006991?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=4f3d506c31#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7cb4c elementor-widget elementor-widget-heading\" data-id=\"ab7cb4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Kraft Macaroni and Cheese: #SwearLikeAMother - 2017<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b34b7 elementor-widget elementor-widget-text-editor\" data-id=\"85b34b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever just wanted to make brutally honest outbursts with your kids? Then take a look at the #SwearLikeAMother campaign. Not that we condone bad language. But this <a href=\"https:\/\/www.kraftmacandcheese.com\/\">Kraft<\/a> ad definitely makes a statement in a fun way.<\/p><h4><strong>Why this ad works:<\/strong><\/h4><p>This ad is relatable to most frustrated parents who would simply love to let off some steam by swearing. But realise that there are little ears listening.<\/p><p>Furthermore, it showcases what children\u2019s behaviour mothers have to put up with on a regular basis.<\/p><h4>The Results:<\/h4><p><a href=\"https:\/\/shortyawards.com\/10th\/swear-like-a-mother\">This Kraft Macaroni and Cheese #SwearLikeAMother video received over 4.5 million views<\/a>.<br \/>As well as, 70 million social impressions, and inspired over 769,000 likes, comments and retweets. Additionally, it generated over 387 million impressions worldwide.<\/p><p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"This mother\u2019s day, #SwearLikeAMother | Kraft Macaroni &amp; Cheese\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U5NxumE2DVI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be377f7 elementor-widget elementor-widget-heading\" data-id=\"be377f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4) The Iconic: To those who mother - 2020<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb9076 elementor-widget elementor-widget-text-editor\" data-id=\"8eb9076\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Australian online fashion retailer <a href=\"https:\/\/www.theiconic.co.nz\/\">The Iconic<\/a> decided to honour mothers for Mother\u2019s Day 2020. With a montage of real mothers and kids who were dealing with COVID-19 lockdowns.<\/p><h4><strong>Why this ad works:<\/strong><\/h4><p>By showcasing real mothers who were having to put on all kinds of hats, like working from home, home-schooling, entertaining and providing care. Resulted in them striking a chord with their customer base who could easily relate to it.<\/p><p>This Mother&#8217;s Day digital marketing campaign had a unique way of appealing to the emotions of viewers. By collecting and displaying user-generated videos onsite to leverage realness and authenticity.<\/p><p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"To Those Who Mother \u2764\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/reDxSE8BwHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2ff36 elementor-widget elementor-widget-heading\" data-id=\"1b2ff36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Samsung, \u2018Texts From Mom\u2019 - 2015<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c183a92 elementor-widget elementor-widget-text-editor\" data-id=\"c183a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What are your favourite mother\u2019s text goof ups?<\/p><p><a href=\"https:\/\/www.samsung.com\/nz\/\">Samsung<\/a> pushes the right buttons with their messaging in their \u2018Text from Mom\u2019 campaign from 2015.<\/p><p>This ad campaign from Samsung had adults scrolling through typical texts from their mums. Most of these texting faux pas remind us of how some mothers or parents may not have quite grasped the concept of technology.<\/p><h4>Why this ad works:<\/h4><p>It is funny because it is true. Samsung successfully used humour to create an entertaining campaign that gave the audience that \u201cI know the feeling\u201d reaction. While pushing brand recognition by having the Samsung logo visible throughout, on the phone receiving text messages.<\/p><p>Interestingly, their message isn\u2019t actually to buy a Samsung phone, it is to call your mother. So they are indirectly pushing people toward their product.<\/p><p>This kind of advertisement could easily be made with user-generated content. In addition, it would make for an excellent Mother\u2019s Day competition too. By getting people to share their hilarious texting blunders.<\/p><p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Samsung Texts From Mom\" src=\"https:\/\/player.vimeo.com\/video\/127310294?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div><\/p><h4>What are your favourite Mother\u2019s Day digital marketing campaigns?<\/h4><p>Are you a mum in marketing? Here at <a href=\"https:\/\/www.nzie.ac.nz\/\">NZIE<\/a> we have a wide range of mothers studying and working in the digital marketing space. As a result, some of our best students become stand-out success stories!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc025eb elementor-widget elementor-widget-heading\" data-id=\"fc025eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mums in Digital Marketing from NZIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66156ce elementor-widget elementor-widget-text-editor\" data-id=\"66156ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A special shout out to<a href=\"https:\/\/www.nzie.ac.nz\/success-story-amanda-upskilling-in-digital-marketing\/\"> Amanda Hoffman.<\/a> A mum who gained an agency role part way through studying with us. Also, <a href=\"https:\/\/www.nzie.ac.nz\/success-story-kez\/\">Kez<\/a> for successfully completing studies whilst juggling two young children. Lastly, <a href=\"https:\/\/www.nzie.ac.nz\/cherise-success-story\/\">Cherise Fenner.<\/a> Another mum that showed incredible resilience. When transitioning to online study and homeschooling during the pandemic break out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74aece elementor-skin-carousel elementor-widget elementor-widget-media-carousel\" data-id=\"b74aece\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzie.ac.nz\/success-story-amanda-upskilling-in-digital-marketing\/\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Amanda Hoffman posing with her son who just won a trophy\" style=\"background-image: url(&#039;https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/02\/Amanda-Hoffman-proud-mum-rotated.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzie.ac.nz\/success-story-kez\/\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"social media expert\" style=\"background-image: url(&#039;https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/01\/How-to-become-a-social-media-expert-with-a-baby-in-your-arms.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzie.ac.nz\/cherise-success-story\/\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Cherise is talking about her experience at NZIE\" style=\"background-image: url(&#039;https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2021\/07\/digital-marketing-course-review-cherise.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b84f32a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b84f32a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-55a033e\" data-id=\"55a033e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c63918 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9c63918\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Amanda Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-91c4bbb\" data-id=\"91c4bbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6805b13 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6805b13\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kez Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-20046e9\" data-id=\"20046e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e74ff2e elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e74ff2e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cherise Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 of the most Memorable Mother\u2019s Day Digital Marketing Campaigns With Mother\u2019s Day just around the corner on Sunday 8 May, we thought it would be an excellent opportunity to showcase the most memorable Mother&#8217;s Day digital marketing campaigns. These campaigns are usually sentimental, but in our list, we have included a combination of Mother\u2019s [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":28446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[80],"class_list":["post-28372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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