{"id":29120,"date":"2022-06-02T20:17:28","date_gmt":"2022-06-02T08:17:28","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=29120"},"modified":"2022-06-03T10:30:51","modified_gmt":"2022-06-02T22:30:51","slug":"6-queens-birthday-marketing-campaigns%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/6-queens-birthday-marketing-campaigns%ef%bf%bc\/","title":{"rendered":"6 Queen\u2019s Birthday Marketing Campaigns Fit for a Queen!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29120\" class=\"elementor elementor-29120\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-854f17b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854f17b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8130b6\" data-id=\"f8130b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbeb44 elementor-widget elementor-widget-author-box\" data-id=\"1dbeb44\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/05\/Scotty-Donaldson-photo.jpg\" alt=\"Picture of By Scott Donaldson\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h6 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBy Scott Donaldson\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Author & Content Specialist<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60daec8 elementor-widget elementor-widget-text-editor\" data-id=\"60daec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">With Queen\u2019s Birthday and the Platinum Jubilee Central Weekend celebrations coming up, now is a good time to take a look back at some right royal marketing campaigns.<\/p><p style=\"font-weight: 400;\">New Zealand marks Queen\u2019s Birthday Weekend on Monday 6 June. In addition, the United Kingdom comes together for the <a href=\"https:\/\/www.royal.uk\/platinum-jubilee-central-weekend\">Platinum Jubilee Central Weekend<\/a> to mark Queen Elizabeth II\u2019s 70 years as a monarch.<\/p><p style=\"font-weight: 400;\">The Queen reached her milestone 90<sup>th<\/sup> birthday back in 2016. And marketers took the opportunity to celebrate in style. A lot of people also used Twitter hashtags #HappyBirthdayYourMajesty and #Queenat90 for the occasion.<\/p><p style=\"font-weight: 400;\">Let&#8217;s take a look at some of the marketing campaigns for the Queen\u2019s 90<sup>th<\/sup> Birthday in 2016.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb533a2 elementor-widget elementor-widget-heading\" data-id=\"bb533a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1) Burger Queen anyone?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fec0bb elementor-widget elementor-widget-text-editor\" data-id=\"9fec0bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">A central London Burger King received a royal makeover fit for a queen.<\/p><p style=\"font-weight: 400;\">The Tottenham Court Road branch was re-branded into the Burger Queen for one day only, to celebrate her majesty\u2019s birthday.<\/p><p style=\"font-weight: 400;\">The restaurant also offered customers a Chicken Royale with small fries for \u00a31.99. What a bargain!<\/p><p style=\"font-weight: 400;\">It was one of several marketing campaigns by Burger King at the time.<\/p><p style=\"font-weight: 400;\">According to the <em>Time magazine<\/em> website, <a href=\"https:\/\/time.com\/4328021\/burger-king-spa-finland\/\">Burger King opened a spa including a sauna and steam rooms with space for 15 people in Finland<\/a>.<\/p><p style=\"font-weight: 400;\">A separate 10-person sauna was decked out with a 48-inch television for social gatherings and birthday parties. The spa also featured a media lounge with gaming consoles and a laundry. Customers could order their burgers at any time during their visit. What more could you want?<\/p><p style=\"font-weight: 400;\">Among the fast food chain\u2019s other creations at the time was a burger-scented perfume in Japan. Burger King also embraced San Francisco\u2019s Pride festival \u2013 by launching The Proud Whopper burger. Another marketing campaign was for International Day of Peace. Burger King staff worked alongside their McDonald\u2019s counterparts with sales proceeds donated to the Peace One Day charity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b0bb4 elementor-widget elementor-widget-image\" data-id=\"58b0bb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/burgerqueen2104a.jpg-1024x683.webp\" class=\"attachment-large size-large wp-image-29162\" alt=\"burger queen\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/burgerqueen2104a.jpg-1024x683.webp 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/burgerqueen2104a.jpg-300x200.webp 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/burgerqueen2104a.jpg-768x512.webp 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/burgerqueen2104a.jpg-600x400.webp 600w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/burgerqueen2104a.jpg.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3402fa elementor-widget elementor-widget-heading\" data-id=\"b3402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2) The Queen\u2019s 90th Birthday Ad Break\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e278104 elementor-widget elementor-widget-text-editor\" data-id=\"e278104\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">This was the ultimate TV commercial featuring 11 well-known brands and actors preparing for a massive Queen\u2019s Birthday party \u201cfit for a queen\u201d.<\/p><p style=\"font-weight: 400;\">The campaign included iconic UK brands Cadbury, Ribena, Interflora and McCain Foods among others in a cheesy old-fashioned party scene.<\/p><p style=\"font-weight: 400;\">Partnering with talent management company James Grant, the ad break takeover was broadcast during ITV\u2019s live show in the presence of the Queen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae6a72 elementor-widget elementor-widget-video\" data-id=\"cae6a72\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/168012792?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be377f7 elementor-widget elementor-widget-heading\" data-id=\"be377f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/twinings.co.uk\/blogs\/news\/happy-birthday-ma-am\">3) Twinings \u2013 Queen\u2019s Birthday tea<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb9076 elementor-widget elementor-widget-text-editor\" data-id=\"8eb9076\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Twinings created a new blend of tea and a limited edition collector\u2019s tin, to commemorate the big day. The tea comprised of black teas from three Commonwealth countries: India, Kenya and Sri Lanka.\u00a0<\/p><p>Also the tin was designed with the Queen\u2019s interests in mind, including symbols representing her love of horses, hats and royal duties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d594d4 elementor-widget elementor-widget-image\" data-id=\"8d594d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twinings.co.uk\/blogs\/news\/happy-birthday-ma-am\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pf-140d0f32-Happy-Birthday-Maam-1-1024x370.jpg\" class=\"attachment-large size-large wp-image-29127\" alt=\"Twinings \u2013 Queen\u2019s Birthday tea\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pf-140d0f32-Happy-Birthday-Maam-1-1024x370.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pf-140d0f32-Happy-Birthday-Maam-1-300x108.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pf-140d0f32-Happy-Birthday-Maam-1-768x277.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pf-140d0f32-Happy-Birthday-Maam-1-1536x554.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pf-140d0f32-Happy-Birthday-Maam-1-600x217.jpg 600w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pf-140d0f32-Happy-Birthday-Maam-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103fbff elementor-widget elementor-widget-heading\" data-id=\"103fbff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.businessinsider.com\/kwik-fit-sculpture-of-queen-made-out-of-car-parts-2016-4\">4) Kwik Fit \u2013 Queen of Parts<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37aa797 elementor-widget elementor-widget-text-editor\" data-id=\"37aa797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The cleverly named \u2018Queens of Parts\u2019 portrait was designed by three technicians from the car servicing company Kwik Fit in England. Led by the artist David Parfitt and technicians Stuart Packham, Dan Read and Pete Hunt, the structure was a massive 3.5m x 2.5m. It was comprised of more than 800 car and truck parts. The 115kg artwork took 280 hours to complete.<\/p><p style=\"font-weight: 400;\">The artwork paid homage to the Queen\u2019s work as an army mechanic in the Auxiliary Territorial Service during the Second World War.<\/p><p style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=mwIwi6WRBYE\">Watch this interesting video of the making of the Queens of Parts portrait.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee650 elementor-widget elementor-widget-video\" data-id=\"54ee650\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=mwIwi6WRBYE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fb100 elementor-widget elementor-widget-heading\" data-id=\"25fb100\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5) Zizzi \u2013 Pizza creation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67889b elementor-widget elementor-widget-text-editor\" data-id=\"b67889b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.campaignlive.co.uk\/article\/five-brands-marked-queens-birthday-imaginative\/1392211\">Italian restaurant chain Zizzi turned pizza into art with its Ma\u2019amgharita creation, to mark the Queen\u2019s 90<sup>th<\/sup> birthday<\/a>.\u00a0 This piece of delicious food art featured Her Majesty created with fresh Italian ingredients in an iconic pose. It was set on the backdrop of the Union Jack. Her face was made of sweet corn, grated parmesan and yellow pepper with tomato sauce. The Union Jack consisted of red pepper, black olives and mozzarella cheese.\u00a0<\/p><p style=\"font-weight: 400;\">Zizzi wasn\u2019t new to making pizzas of the royals. They had made a special pizza previously, in 2015, to celebrate when<u>\u00a0<\/u><a href=\"https:\/\/www.hellomagazine.com\/royalty\/2015050725716\/william-kate-charlotte-pizza-tribute\/\">Prince William\u00a0and\u00a0the Duchess of Cambridge,\u00a0n\u00e9e\u00a0Kate Middleton,\u00a0presented their new baby (Charlotte)<\/a>\u00a0on the steps of the Lindo Wing at St Mary&#8217;s Hospital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13464ee elementor-widget elementor-widget-image\" data-id=\"13464ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"920\" height=\"612\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pizza_queen-20160421021319461.jpg\" class=\"attachment-large size-large wp-image-29131\" alt=\"queens birthday marketing\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pizza_queen-20160421021319461.jpg 920w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pizza_queen-20160421021319461-300x200.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pizza_queen-20160421021319461-768x511.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/pizza_queen-20160421021319461-600x399.jpg 600w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a096f7f elementor-widget elementor-widget-heading\" data-id=\"a096f7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.itv.com\/news\/central\/2016-04-21\/cadbury-world-creates-chocolate-buckingham-palace-for-queens-90th\">6) Cadbury: Chocolate Buckingham Palace<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26d06d elementor-widget elementor-widget-text-editor\" data-id=\"b26d06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">A chocolate creation fit for a queen was created at Birmingham&#8217;s Cadbury World, in honour of Her Majesty&#8217;s 90th birthday.<\/p><p style=\"font-weight: 400;\">Two Cadbury World workers spent four days constructing a detailed chocolate replica of Buckingham Palace. The masterpiece, complete with ornate gates and chocolate Queen\u2019s guards, weighed 60kg and stood at 70cm tall. It followed on from previous regal creations by Cadbury, including chocolate toys for Prince George\u2019s birth and a 12kg chocolate pram for the arrival of Princess Charlotte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf63dd3 elementor-widget elementor-widget-image\" data-id=\"cf63dd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.itv.com\/news\/central\/2016-04-21\/cadbury-world-creates-chocolate-buckingham-palace-for-queens-90th\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/Queens-birthday-marketing-ideas-1024x575.jpg\" class=\"attachment-large size-large wp-image-29139\" alt=\"Queens birthday marketing ideas\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/Queens-birthday-marketing-ideas-1024x575.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/Queens-birthday-marketing-ideas-300x168.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/Queens-birthday-marketing-ideas-768x431.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/Queens-birthday-marketing-ideas-1536x862.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/Queens-birthday-marketing-ideas-600x337.jpg 600w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/Queens-birthday-marketing-ideas.jpg 1636w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99978c3 elementor-widget elementor-widget-text-editor\" data-id=\"99978c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">What is your favourite Queen\u2019s Birthday ad campaign?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0adb770 elementor-widget elementor-widget-image\" data-id=\"0adb770\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/calendly.com\/phil-woods\/15min?month=2022-05&#038;utm_source=website&#038;utm_medium=blog&#038;utm_campaign=social%20media%20goals&#038;utm_content=banner\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"274\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-1024x274.jpg\" class=\"attachment-large size-large wp-image-28211\" alt=\"digitally accelerate your business\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-1024x274.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-300x80.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-768x205.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-1536x410.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-2048x547.jpg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-600x160.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With Queen\u2019s Birthday and the Platinum Jubilee Central Weekend celebrations coming up, now is a good time to take a look back at some right royal marketing campaigns. New Zealand marks Queen\u2019s Birthday Weekend on Monday 6 June. In addition, the United Kingdom comes together for the Platinum Jubilee Central Weekend to mark Queen Elizabeth [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":29121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[80,85],"class_list":["post-29120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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