{"id":29201,"date":"2022-06-15T13:57:27","date_gmt":"2022-06-15T01:57:27","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=29201"},"modified":"2022-06-27T14:21:20","modified_gmt":"2022-06-27T02:21:20","slug":"blog-why-your-small-business-needs-a-google-business-profile","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-why-your-small-business-needs-a-google-business-profile\/","title":{"rendered":"Why your small business needs a Google Business Profile and how to set one up."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29201\" class=\"elementor elementor-29201\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-854f17b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854f17b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8130b6\" data-id=\"f8130b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60daec8 elementor-widget elementor-widget-text-editor\" data-id=\"60daec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">If you want to be on the map (literally) when it comes to local search results, then you need a Google Business Profile (GBP).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Google puts importance on local searches because it knows that people want to find things near them. So when someone searches for a product or service, especially on their phone, Google will show them the closest businesses first. It uses three things to work out which businesses to show.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:180,&quot;335559991&quot;:180,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Relevance &#8211; how close are your products or services to what the searcher is looking for?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:180,&quot;335559991&quot;:180,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Distance &#8211; how close is your business to the searcher&#8217;s location?<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:180,&quot;335559991&quot;:180,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Prominence &#8211; how well is your business known in the local area?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">You can help to answer all of those questions with a Google Business Profile (formerly known as Google My Business). That makes you more likely to be shown on the map in Google search results when someone searches for a local product or service. The map listings are one of the first things a searcher sees, so if you can be found there, your chances of getting business increase.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">You also boost your chances of getting in what&#8217;s known as the local pack &#8211; that group of listings that show up at the top of the search results. A large percentage of people click on these results first, so getting listed here is a real bonus.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">And lastly, a Google Business Profile helps you build a good reputation for your business by showing helpful information and customer reviews.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">According to Google, customers are 2.7 times more likely to think a business is reputable if there is a complete profile. Customers are also 50% more likely to consider buying from a company with a complete profile. So if you run a business, it&#8217;s critical to get yours set up and optimised properly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb533a2 elementor-widget elementor-widget-heading\" data-id=\"bb533a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Things to know about a Google Business Profile <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fec0bb elementor-widget elementor-widget-text-editor\" data-id=\"9fec0bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">A Google Business Profile is free to set up, and you can add information and photos to it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">But, a profile is only available to businesses who either have a location or provide products or services to people at a location.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Anyone can set up a Google Business Profile for a business. For this reason, it is vital that you claim the Google Business Profile listing for your company. This enables you to own the listing and reduce the risk of other people making changes to it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">You&#8217;ll need to verify your ownership to claim the listing. Google usually sends you a postcard with a unique code. But it can sometimes be done via text message or a phone call.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bccef5 elementor-widget elementor-widget-image\" data-id=\"7bccef5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/why-your-business-needs-google-my-business-1024x584.jpeg\" class=\"attachment-large size-large wp-image-29204\" alt=\"why your business needs google my business\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/why-your-business-needs-google-my-business-1024x584.jpeg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/why-your-business-needs-google-my-business-300x171.jpeg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/why-your-business-needs-google-my-business-768x438.jpeg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/why-your-business-needs-google-my-business-1536x875.jpeg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/why-your-business-needs-google-my-business-2048x1167.jpeg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/06\/why-your-business-needs-google-my-business-600x342.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3402fa elementor-widget elementor-widget-heading\" data-id=\"b3402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The most important things to optimise on your Google Business Profile <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e278104 elementor-widget elementor-widget-text-editor\" data-id=\"e278104\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b><span data-contrast=\"none\">Your business name and contact details<\/span><\/b><b><span data-contrast=\"none\">\u202f<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">On your profile you can list your business name, address or service area and phone number. It&#8217;s essential to make sure these details are consistent across your GBP, your website and any other places like Facebook or Instagram or professional or local directories. This helps Google connect the dots between all your branding. Include a link to your website here too.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"none\">Your opening hours<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Be sure to check regularly and update them if they change at certain times of the year. You can also update them if you have to unexpectedly reduce hours or close temporarily.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"none\">Business description, category and attributes<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">You can set a business category for your profile. There are lots, so be careful to choose the one which matches your business most closely. You can also write a short description of your business. Word it carefully to include some keywords that people might use to search for your business. But take care not to stuff too many in. You can also add attributes like whether your business is accessible and any health and safety protocols you have.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"none\">Reviews<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Getting good reviews on your Google Business Profile is critical. Reviews help to portray your business positively and, in turn, can help boost your rankings. Encourage your happy customers to leave a review on your profile listing. Monitor your reviews and respond to them promptly &#8211; especially negative ones. You can&#8217;t always get rid of a negative review, but how you respond can make a difference to people&#8217;s opinions.<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"none\">Photos<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Many people neglect to upload photos to their profile, but it can help you stand out. If you have a store, office or restaurant, an image of the outside can also help people find you in real life.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"none\">Posts and updates<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h5><p><span data-contrast=\"none\">Your GBP has a space where you can post updates and news about your business or your products and services. These updates help to show the personality of your business as well as giving valuable information. They can also include links back to your website.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Sort all these things on your profile, and you should stand a good chance of hitting those key areas of the search results.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0adb770 elementor-widget elementor-widget-image\" data-id=\"0adb770\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/#\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"274\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-1024x274.jpg\" class=\"attachment-large size-large wp-image-28211\" alt=\"digitally accelerate your business\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-1024x274.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-300x80.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-768x205.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-1536x410.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-2048x547.jpg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/04\/calendly-call-web-banners-02-600x160.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you want to be on the map (literally) when it comes to local search results, then you need a Google Business Profile (GBP).&nbsp; Google puts importance on local searches because it knows that people want to find things near them. So when someone searches for a product or service, especially on their phone, Google [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":29211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[80],"class_list":["post-29201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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