{"id":30634,"date":"2022-09-01T14:16:48","date_gmt":"2022-09-01T02:16:48","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=30634"},"modified":"2022-11-11T12:23:42","modified_gmt":"2022-11-10T23:23:42","slug":"success-story-chantelle-digital-marketing-diploma","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/success-story-chantelle-digital-marketing-diploma\/","title":{"rendered":"Digital Marketing Diploma Made Chantelle an Ads Pro"},"content":{"rendered":"\t\t
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NZIE\u2019s <\/span><\/span>Digital Marketing Diploma<\/span><\/span><\/a> took <\/span><\/span>Chantelle<\/span><\/span><\/a> from<\/span> \u201c<\/span><\/span>off track\u201d with a \u201ctechnical skill gap\u201d to <\/span><\/span>Digital Ad Specialist<\/span>\u00a0at one of New Zealand\u2019s leading Digital Marketing agencies, <\/span><\/span>Explosive Social<\/span><\/span><\/a>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A Double Gap Year \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wanting more \u201clife experience\u201d after studying <\/span>a Bachelor of Education, Communications, and Public Relations, Chantelle took a double gap year. <\/span> <\/span><\/p>\n

\u201cI wanted…to enjoy the world before I started my career. But then by the time I got back, it was just before COVID hit. And in that time, I was searching for work, I realised I had quite a technical skill gap.\u201d<\/span> <\/span><\/p>\n

Chantelle found the Communications and PR industry had changed a lot over her 2-year break.<\/span> <\/span><\/p>\n

\u201cI almost fell off track with what was in demand at that time.  <\/span>That was one of the main reasons why I joined (NZIE): to get those technical skills that are on pretty much every job application that you can find these days.\u201d<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ready to learn from Industry Experts <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Something that caught Chantelle\u2019s interest was NZIE\u2019s industry expert tutors.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cThat’s something I noticed from when I applied. It just really impressed me from someone who knew nothing about [digital marketing]. Our tutors are all industry experts themselves. I was impressed with how they were so willing to share their knowledge.\u201d<\/span>\u00a0<\/span><\/p>

She also learnt from her fellow classmates.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cAs opposed to just going to a lecture and listening to lectures, it’s a lot more collaborative. If I reflect on some of my classes a lot of people were like me \u2013 never really worked in the industry…and then others were currently in digital marketing roles so it was quite cool to have those different approaches not only from your tutor but classmates as well.\u201d<\/span>\u00a0<\/span><\/p>

While in the beginning she found online learning \u201ca bit daunting\u201d, NZIE\u2019s in depth <\/span>student support<\/span><\/a> allowed her to succeed:<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201c[As a student you] always have that one-to-one support. [NZIE] value their students as individuals. You're not just a number coming to class.\u201d\u00a0<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"chantelle\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deciding to Specialise <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chantelle was grateful to cover a wide range of skills in NZIE\u2019s Digital Marketing Diploma, as it allowed her to find her passion for ads.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cIt’s something I’ve always wondered: do I want to be a jack of all trades? I want to specialise. But I’m seeing that I made the choice where I’d come in this particular skill set and really improve. Just be good at what I do in that area and be able to sell myself.\u201d<\/span>\u00a0<\/span><\/p>

She is a more well-rounded digital marketer thanks to the Diploma:\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"I think being aware of all aspects of digital marketing is also really important. Because that's where I can also bring those insights into my work.\u201d\u00a0<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Finding Her Passion Thanks to the Diploma <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chantelle excelled in NZIE\u2019s Digital Marketing Diploma, and scored several internships while she was studying. During the Diploma, she found her passion for ads and SEO thanks to SEM expert and tutor, Lasma.<\/span>\u00a0<\/span><\/p>

\u201cMy second to last paper was with Lasma, which was SEO…she’s got a wealth of knowledge and experience and the guest speakers that she brought on triggered my interest. And then it was perfect timing because that is when I started my internship with Explosive Social. It just felt really good to walk into the role and hit the ground running.\u201d<\/span>\u00a0<\/span><\/p>

The skill set she gained from the diploma was \u201camazing\u201d. Her most useful skills include mastering target audiences, keyword selection, understanding ad testing and regulation. Learning about Google and Facebook ad campaigns was “a real benefit.\u201d<\/span>\u00a0<\/span><\/p>

She was able to take these skills into her internships: \u201cHaving the foundation just made it so much easier.\u201d<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Working at Explosive Social <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to their website, <\/span><\/span>Explosive Social<\/span><\/span><\/a> is \u201cNew Zealand\u2019s #1 Social Media & Digital Marketing Agency.\u201d Based in Takapuna, North Shore Auckland, Explosive Social was founded by NZ-based e-commerce entrepreneur and digital strategist <\/span><\/span>Iyia Liu.<\/span><\/span><\/a>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cEach year we work with hundreds of New Zealand & International businesses. We work with businesses of any size, from start-ups to household brands in large retailers, we specialise in Influencer Marketing, Social Media Marketing, Facebook Advertising, Google Advertising, Growth Strategy, Email Marketing, Events, E-commerce Website Set Up & Optimisation.\u201d Explosive Social <\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From Internship to Specialist Role <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After her internships, Chantelle was hired as a fulltime member of the Explosive team. She now works as a <\/span>Digital Ad Specialist and Business Development Manager.\u00a0<\/span>\u00a0<\/span><\/p>

She describes her entrepreneur boss as an inspiration:<\/span>\u00a0<\/span><\/p>

\u201c<\/span>She’s quite inspiring. It was herself and another colleague of mine that was doing [Explosive Social]. The team’s only been growing from July last year [there\u2019s been] about 13 new hires. We’re growing – it’s exciting to be a part of a small business. She’s got some big goals for the companies. It\u2019s exciting to be part of that journey.\u201d<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chantelle\u2019s Role <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a team of 2, Chantelle manages Explosive Social\u2019s ad campaigns:<\/span>\u00a0<\/span><\/p>

\u201cAt Explosive Social we offer ad campaign management across multiple platforms. We focus on delivering campaigns that reach your customers with the right message on the right platform to meet your business goals.\u201d<\/span> Explosive Social<\/span><\/b>\u00a0<\/span><\/p>

She covers platforms including Facebook, Instagram, TikTok, Snapchat, Pinterest, LinkedIn and Google (Shopping, Display Marketing, Search, Performance Max).\u00a0<\/span>\u00a0<\/span><\/p>

Her role involves setting up advertising accounts and tracking pixels, implementing strategic targeting, refining ads and targeting to ensure every account is performing and meeting KPIs and providing monthly performance reports and meetings.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Staying on top of trends <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s crucial for her to stay across changes in the ads landscape.<\/span>\u00a0<\/span><\/p>

\u201cIt’s so important to stay on top of the trends, stay on top of my skills. Many changes have happened in the ads industry. People are dabbling into TikTok now, but it’s still a very new area for us to work on. But it’s all really exciting.\u201d<\/span>\u00a0<\/span><\/p>

She views updates to platforms as exciting, as it gives her an opportunity to grow and improve performance.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cI guess that process of ongoing learning is always happening which I find great. You need to simulate yourself with the job because you don't want to get too stagnant. But it's always exciting to see the different opportunities and testing as well...And when the results look promising then we can deliver from those changes.\u201d\u00a0<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Not Afraid of Challenges <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Specialising in digital advertising is a \u2018holistic\u2019 task, for which Chantelle thrives on. She\u2019s not afraid of a challenge, and uses her skills to analyse how to make an ad perform at it\u2019s best:\u00a0<\/span>\u00a0<\/span><\/p>

\u201cIt’s looking at the bigger picture. [When a problem arises] I appreciate all the people sitting down and saying \u201cOkay, well, why is not working? How can we improve these results?\u201d And then you start looking at other factors…something as simple as a checkout experience, on the website. [Including] client reviews, social proofing: are you are bringing all those skills together? It’s very holistic.\u201d<\/span>\u00a0<\/span><\/p>

A key takeaway Chantelle took from the Digital Marketing Diploma was to always keep learning and upskilling. She\u2019s <\/span>always<\/span> making time outside of work to complete Google certificates and remain up to date with ads trends and updates.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Plans for future <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cAt this stage, I’m just keen to make the most of where I am now. I’m grateful for this opportunity and want to upskill as much as I can…So just really polish my skills as much as possible.\u201d<\/span>\u00a0<\/span><\/p>

Once she enters her 3<\/span>rd<\/span> and more \u2018senior\u2019 year of digital marketing, Chantelle looks forward to working with her passion for health and fitness:\u00a0<\/span>\u00a0<\/span><\/p>

\u201cBrands in New Zealand like <\/span>NZ muscle<\/span><\/a>, <\/span>EHP Labs<\/span><\/a>, Australia, <\/span>Xplosive Supplements<\/span><\/a>. That would be a dream job. Not only just the ad side but also then being able to incorporate some of the other skills that I’ve learnt because I will be in much more of an all-rounder role.\u201d<\/span>\u00a0<\/span><\/p>

We wish Chantelle every success in her current and future roles and thank her for her time with this story.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Interested in becoming an Ads Specialist li<\/span>ke<\/span> Chantelle?<\/span><\/span>\u00a0<\/span> Enrollments are now open for our Digital Marketing Diploma<\/a>.\u00a0<\/h5>

Not sure which job is right for you? Download our free careers guide below.\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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NZIE\u2019s Digital Marketing Diploma took Chantelle from \u201coff track\u201d to Digital Ad Specialist & Business Development Manager.<\/p>\n","protected":false},"author":41,"featured_media":30639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[411,181],"tags":[377,80],"class_list":["post-30634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-course","category-student-stories","tag-career-changer","tag-digital-marketing"],"acf":[],"yoast_head":"\nNZIE\u00ae - 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