{"id":30872,"date":"2022-09-12T15:09:42","date_gmt":"2022-09-12T03:09:42","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=30872"},"modified":"2022-11-11T12:23:32","modified_gmt":"2022-11-10T23:23:32","slug":"success-story-matthew-digital-marketing-diploma","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/success-story-matthew-digital-marketing-diploma\/","title":{"rendered":"How Digital Marketing Skillset Boosted Matthew’s Graphic Design Career"},"content":{"rendered":"\t\t
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Meet Matthew Rhys<\/a>, a mega-successful graduate of NZIE\u2019s Digital Marketing Diploma<\/a> who found a fantastic role as a Graphic and Web Designer at Wilson Parking<\/a>. <\/span>\u00a0<\/span><\/p>

Prior to the Diploma, Matthew studied Digital Design with a minor in Game Design, plus an honour in Art and Design. He worked on projects from animation (2D & 3D), video editing, game design, virtual reality and augmented reality, and was freelancing at his father\u2019s entertainment business. 3 years after his post-grad degree, he started NZIE’s Diploma in Digital Marketing. <\/span>\u00a0<\/span><\/p>

\u201cI wanted to round out my digital expertise and pursued a Diploma in Digital Marketing at NZIE.\u201d<\/span>\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Employment Challenges in the Game Industry \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After his studies, Matthew was searching for jobs at game companies.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cDuring 2019, I got an internship through some family connections, because I was still looking for a job.\u00a0 But then in 2020 COVID happened. And that made things quite difficult. I had interviews, but not much success throughout 2020 and 2021.\u201d<\/span>\u00a0<\/span><\/p>

Having difficulty finding work in the game industry, he shifted his focus to graphic and digital design roles. However, he realised there were some skills he was missing from his CV to find employment in this field.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cOn the design side I had a fair bit of the skill set, but there was a lot of marketing skills that were coupled with these roles that I did not have. For example, search engine marketing, Facebook, social media, email marketing, SEO, and all those sorts of things. And while I wasn’t specifically looking to get into the marketing side of things, I saw that those skill sets were key to getting jobs in those roles.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

\u201cI was missing the marketing skill set. I had the design skills but that’s where I needed to upskill. And that’s when I found NZIE.\u201d<\/span>\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Choosing NZIE\u2019s Diploma in Digital Marketing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While researching a digital marketing course, Matthew found that NZIE \u201cticked a lot of boxes\u201d. Although he had already completed many years of study, he didn\u2019t mind continuing his training. It helped that NZIE\u2019s Diploma was only 1 year in duration, compared to other 4-year degrees.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cThere were only one or two other [schools] that had something similar, but I didn’t feel that they offered the same broad range of curriculum like NZIE did. <\/span><\/p>

I went with NZIE because it was more established. Another thing that really drew me in was a lot of the tutors have industry experience or come from an industry background.<\/span>\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A proud moment: Matthew's first billboard for ParkMate, Wilson Parking. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scoring a Graphic Designer role <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Matthew landed a role as a Graphic and Web Designer at Wilson Parking one month after completing his Diploma. He turned down a second offer at TVNZ as a Digital Campaign Executive as it was \u201ca marketing type role.\u201d<\/span>\u00a0<\/span><\/p>

\u201cI’m more of a designer hence why I went for the design role. But you know, if I didn’t get that, [the other role] would have also been a good choice. <\/span><\/p>

For me. I don’t want to put too many eggs in one basket. I like to keep my options open. That’s exactly why I did this [Diploma]. I have all the skill sets so that I’m covered for everything wherever I may go.\u201d<\/span>\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Broad and Diverse Role <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Matthew is loving his current role as it is very \u201cdiverse\u201d.\u00a0<\/span>\u00a0<\/span><\/p>

\u201c[I\u2019m designing] everything from social media to flyers and printed promotions, their physical billboards and signage that they do. [As well as] emails and EDM type stuff. In that sense, it’s quite interesting, because I get to work on all sorts of different design projects. Recently, I was looking to [design] some merchandise.\u201d<\/span>\u00a0<\/span><\/p>

One idea he has for merchandise is creating a pack of cards to give to Wilson’s clients.\u00a0<\/span>\u00a0<\/span>A perk of working for a parking company is he gets a free parking space in the city, plus free parking on the weekends and evenings. <\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How NZIE Helps His Current Role <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Digital Design course has been a huge help for Matthew in his current role at Wilson, as well as in understanding the software that the company uses.<\/span>\u00a0<\/span><\/p>

\u201cThe digital design course at NZIE is about digital display ads, Google Network ads, and Facebook ads. In terms of software, Illustrator was a programme that I didn’t really use much [before] but in this role, I use it quite a bit. Wilson’s website is hosted on WordPress, which we learned in the web design course. So having some experience with that was also pretty good. A lot of those things combined were quite attractive to them in regards to employing me.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Other highlights of the Diploma <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aside from the technical upskilling, Matthew found his teachers to be the real highlight of his experience with NZIE. He\u2019s looking forward to catching up with them at graduation.<\/span>\u00a0<\/span><\/p>

\u201cJen was one of my favourite teachers – I really enjoyed her classes, because she’s got great energy and a great personality. Also, Karl who I had for Digital Design and Web Design Courses. But that may be because we’re both designers, so in that sense we had like a bit to talk about.\u201d<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Plans for future <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Matthew plans to be at Wilson for a while, building up experience and understanding of the role after freelancing for a long period of time.\u00a0<\/span>\u00a0<\/span><\/p>

\u201c[In the future, I’d like to] work for a company that has a bigger design and marketing department and working with other creative people – that sort of atmosphere is something I’m looking forward to.\u201d<\/span>\u00a0<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Interested in mastering Graphic and Web Design, just like Matthew<\/span>?<\/span><\/span>\u00a0<\/span> Enrollments are now open for our Digital Marketing Diploma<\/a>.\u00a0<\/h5>

Not sure which job is right for you? Download our free careers guide below.\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Meet Matthew Rhys, a mega successful graduate of NZIE\u2019s Digital Marketing Diploma who found a fantastic role as a Graphic and Web Designer at Wilson Parking. <\/p>\n","protected":false},"author":41,"featured_media":30875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[411,181],"tags":[377,80],"class_list":["post-30872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-course","category-student-stories","tag-career-changer","tag-digital-marketing"],"acf":[],"yoast_head":"\nNZIE\u00ae - 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