{"id":31016,"date":"2022-09-23T10:17:45","date_gmt":"2022-09-22T22:17:45","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=31016"},"modified":"2022-10-05T10:09:09","modified_gmt":"2022-10-04T21:09:09","slug":"blog-maori-best-practices-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-maori-best-practices-digital-marketing\/","title":{"rendered":"Best Practices for Te Reo M\u0101ori in Digital Marketing"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\"kellianne\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
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Kellianne Harris Lysaght<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Guest Writer & NZIE Graduate <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More New Zealanders are embracing Te Reo M\u0101ori as part of our culture and heritage. Therefore, businesses are seeking to adopt bilingual marketing strategies.<\/span>\u00a0<\/span><\/p>

As marketers, we have a responsibility to approach multicultural marketing in an informed and respectful manner. <\/span>\u00a0<\/p>

Read on to learn about ways to incorporate M\u0101ori practices in your marketing strategy, while avoiding tokenism.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Go bilingual all the time<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If your business is only using Te Reo M\u0101ori in office settings (or worse!) social media posts during M\u0101ori language week, your messaging will come across as very inauthentic. This can hurt your brand\u2019s reputation more than not participating at all.<\/span>\u00a0<\/span><\/p>

Gradually adding Te Reo M\u0101ori to your workplace will serve to normalise its usage and subsequently foster a supportive and inclusive environment.\u00a0<\/span>\u00a0<\/span><\/p>

As a result, utilising Te Reo M\u0101ori in your marketing strategies and social media will be less tokenistic.<\/span>\u00a0<\/span><\/p>

reom\u0101ori.co.nz<\/span><\/a> provide many excellent free resources for getting started on your Te Reo M\u0101ori journey.\u00a0<\/span> Check out the video below to learn how to introduce yourself in te reo M\u0101ori.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Utilise M\u0101ori in your SEO Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Now that your business is bilingual, your website should be too.<\/span> <\/span><\/p>\n

In 2008, the <\/span>Google M\u0101ori Project<\/span><\/a> completed the translation of Google into M\u0101ori. In addition to your English-speaking customer base, Google can help you reach audiences who are fluent in Te Reo. <\/span> <\/span><\/p>\n

Having a solid M\u0101ori-inclusive <\/span>SEO (Search Engine Optimisation)<\/span><\/a> strategy means your website has greater potential to be served to people with M\u0101ori searcher intent.<\/span> <\/span><\/p>\n

Where possible, use bilingual terms throughout your website content, page titles, meta titles and meta descriptions.<\/span> <\/span><\/p>\n

If your website already contains M\u0101ori content, it can be worth using <\/span>Google Search Console<\/span><\/a> to understand if this contributes to your traffic in a meaningful way. If so, are your visitors being met with valuable content when they click through?<\/span> <\/span><\/p>\n

That being said, it is important to avoid using te reo just to get more web traffic. If you\u2019re trying to rank for terms but lack the correct context or authority on the subject, your visitors will see right through that. This can do more harm than good.<\/span> <\/span><\/p>\n

Be mindful when doing M\u0101ori <\/span>keyword research<\/span><\/a>. This will ensure your site is only targeting keywords that are relevant to your business.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Check out Google in te reo<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Work with a M\u0101ori owned marketing agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Despite your best efforts, it is undoubtedly still incredibly difficult to know if you are getting it right or successfully avoiding tokenism.<\/span>\u00a0<\/span><\/p>

The tips mentioned so far are a great starting point. Aim to get your business to the point where incorporating te reo into your marketing doesn\u2019t come across as insincere if you participate in initiatives such as Te Wiki o Te Reo M\u0101ori.<\/span>\u00a0<\/span><\/p>

However, in order to make sure more complicated marketing campaigns are considerate of tikanga M\u0101ori, consulting an expert on the subject matter is recommended.<\/span>\u00a0<\/span><\/p>

The best way to ensure your strategy remains genuine and respectful to te ao M\u0101ori is to talk to your <\/span>local Iwi<\/span><\/a> or reach out to a M\u0101ori owned marketing agency.<\/span>\u00a0<\/span><\/p>

Think about what goals you want your campaign to achieve, and ideas you would like to implement in future campaigns. With this purpose in mind, discuss and create an action plan with your chosen professional.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Check out some of these M\u0101ori owned marketing agencies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kiwa Digital<\/a>, Digital Agency.<\/span><\/p>

Kupu Rau<\/a>, E-Commerce store.<\/span><\/p>

Waha<\/a>, Maori Creative Agency.<\/span><\/p>

Run<\/a>, Advertising Agency.<\/span><\/p>

Patu Media<\/a>, Media Agency.<\/span><\/p>

Ora Kura<\/a>, Purpose-led Media Agency.<\/span><\/p>

Platform Advertising<\/a>, Social Media and DM Agency.<\/span><\/p>

Ariki Creative<\/a>, Design Agency.<\/span><\/p>

Arataua NZ<\/a>, Media and Marketing Agency.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bonus Tip: Take a free course in Te Reo M\u0101ori <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As has been noted previously, <\/span>reom\u0101ori.co.nz<\/span><\/a> contains a treasure trove of information for those wanting to begin learning M\u0101ori. It even has a database of locations offering te reo M\u0101ori courses which can be filtered by location, difficulty, prince and more.<\/span>\u00a0<\/span><\/p>

Learning te reo is a great way to gain a greater understanding of M\u0101ori culture and perspectives and improve your knowledge about M\u0101ori in general. Not to mention, it looks great on a resume and can come in handy at networking events. Check out those organised by the <\/span>Nesian Network.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Check out the Nesian Network on Instagram<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital Marketing, whether in English or in te reo is a complex and varied topic <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NZIE provides a <\/span>safe cultural space<\/span><\/a> for to you upskill while ensuring M\u0101ori principles are being maintained.<\/span>\u00a0<\/span><\/p>

Our tutors are industry experts from different walks of life, and our NZQA Accredited <\/span>Digital Marketing Diploma<\/span><\/a> will open the door to an expansive new world of career opportunities.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCheck out our courses<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kellianne Harris Lysaght Guest Writer & NZIE Graduate More New Zealanders are embracing Te Reo M\u0101ori as part of our culture and heritage. Therefore, businesses are seeking to adopt bilingual marketing strategies.\u00a0 As marketers, we have a responsibility to approach multicultural marketing in an informed and respectful manner. \u00a0 Read on to learn about ways […]<\/p>\n","protected":false},"author":41,"featured_media":31040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[80],"class_list":["post-31016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing"],"acf":[],"yoast_head":"\nNZIE\u00ae - 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