{"id":32376,"date":"2022-12-06T10:24:42","date_gmt":"2022-12-05T21:24:42","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=32376"},"modified":"2022-12-06T18:35:42","modified_gmt":"2022-12-06T05:35:42","slug":"blog-meet-content-marketing-tutor-geni","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-meet-content-marketing-tutor-geni\/","title":{"rendered":"Meet Content Marketing Tutor Geni"},"content":{"rendered":"\t\t
Geni McCallum<\/a> is an illustrator, photographer, graphic designer, writer, producer, podcaster and marketing consultant with over thirteen years of marketing and content creation experience in various industries. <\/span><\/p> Self-described as “a creative who thrives on challenges in many different mediums.” Geni likes to work for companies with great purpose, who have interesting stories to tell.\u00a0<\/span><\/p> Check out the interview below to learn a bit more about our Digital Marketing tutor.\u00a0<\/span><\/p> Above image is courtesy of Trinity McSkudder. <\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t I\u2019m the tutor for DDM708, which is Content Marketing and Media.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p> Content creation and digital marketing strategy.<\/p> I\u2019ve got two more papers left of my BA in psychology and a minor in education. I\u2019ve taught ages from 4 to 18. I also have a background of being creative. I started out in fine arts and then went into web design and graphic design and photography and film. And I\u2019m a writer as well.\u00a0So all of those things really help to allow you to be a pretty fast and efficient content creator. Otherwise, you just end up with a lot of stock imagery.\u00a0 I’ve done a lot of activism stuff as well. If people Google me, they’re gonna find that I really liked science. And I also run a charity called Frankly Productions; it’s a podcast about sex education for teenagers.<\/p> To implore people to create content that is high quality. Instead of trying to churn things out quickly, I guess I always make it from a purpose based storytelling version. I think that we\u2019re moving past just pushing products. More consumers want to know about what\u2019s happening behind the scenes. I want to make sure students understand that and look at the ethics and values involved in marketing.<\/p> I\u2019m almost six foot. I also lived in France for a year when I was 15. So I can speak French relatively well.<\/p> Petting my cat. I also have a 15-year-old daughter, so I do stuff with her. We go to markets, we\u2019re both mostly plant-based.<\/p> Take a breath before you make decisions. Sometimes you\u2019ll get critiques that can be quite hard to deal with. Just take a breath before you decide how to reply. And how to go forward. It all passes.<\/p> You can check out Geni’s portfolio at https:\/\/www.genimccallum.com\/<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tWhat is your role in a nutshell? <\/strong><\/h4>
What are your specialties? <\/strong><\/h4>
What is your background experience: <\/strong><\/h4>
<\/strong><\/p>What is your passion? <\/strong><\/h4>
A Fun Fact about you? <\/strong><\/h4>
When I\u2019m not working, you can find me…<\/strong><\/h4>
Any advice for your students?<\/strong><\/h4>
Are you keen to learn from Geni?<\/h5>