{"id":32376,"date":"2022-12-06T10:24:42","date_gmt":"2022-12-05T21:24:42","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=32376"},"modified":"2022-12-06T18:35:42","modified_gmt":"2022-12-06T05:35:42","slug":"blog-meet-content-marketing-tutor-geni","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-meet-content-marketing-tutor-geni\/","title":{"rendered":"Meet Content Marketing Tutor Geni"},"content":{"rendered":"\t\t
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Geni McCallum<\/a> is an illustrator, photographer, graphic designer, writer, producer, podcaster and marketing consultant with over thirteen years of marketing and content creation experience in various industries. <\/span><\/p>

Self-described as “a creative who thrives on challenges in many different mediums.” Geni likes to work for companies with great purpose, who have interesting stories to tell.\u00a0<\/span><\/p>

Check out the interview below to learn a bit more about our Digital Marketing tutor.\u00a0<\/span><\/p>

Above image is courtesy of Trinity McSkudder. <\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is your role in a nutshell? <\/strong><\/h4>

I\u2019m the tutor for DDM708, which is Content Marketing and Media.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>

What are your specialties? <\/strong><\/h4>

Content creation and digital marketing strategy.<\/p>

What is your background experience: <\/strong><\/h4>

I\u2019ve got two more papers left of my BA in psychology and a minor in education. I\u2019ve taught ages from 4 to 18. I also have a background of being creative. I started out in fine arts and then went into web design and graphic design and photography and film. And I\u2019m a writer as well.\u00a0So all of those things really help to allow you to be a pretty fast and efficient content creator. Otherwise, you just end up with a lot of stock imagery.\u00a0
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I’ve done a lot of activism stuff as well. If people Google me, they’re gonna find that I really liked science. And I also run a charity called Frankly Productions; it’s a podcast about sex education for teenagers.<\/p>

What is your passion? <\/strong><\/h4>

To implore people to create content that is high quality. Instead of trying to churn things out quickly, I guess I always make it from a purpose based storytelling version. I think that we\u2019re moving past just pushing products. More consumers want to know about what\u2019s happening behind the scenes. I want to make sure students understand that and look at the ethics and values involved in marketing.<\/p>

A Fun Fact about you? <\/strong><\/h4>

I\u2019m almost six foot. I also lived in France for a year when I was 15. So I can speak French relatively well.<\/p>

When I\u2019m not working, you can find me…<\/strong><\/h4>

Petting my cat. I also have a 15-year-old daughter, so I do stuff with her. We go to markets, we\u2019re both mostly plant-based.<\/p>

Any advice for your students?<\/strong><\/h4>

Take a breath before you make decisions. Sometimes you\u2019ll get critiques that can be quite hard to deal with. Just take a breath before you decide how to reply. And how to go forward. It all passes.<\/p>

You can check out Geni’s portfolio at https:\/\/www.genimccallum.com\/<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Are you keen to learn from Geni?<\/h5>

Check out our Diploma in Digital Marketing<\/a> program. You can learn from Industry Experts just like Alison.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiploma in Digital Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Geni McCallum is an illustrator, photographer, graphic designer, writer, producer, podcaster and marketing consultant with over thirteen years of marketing and content creation experience in various industries. Self-described as “a creative who thrives on challenges in many different mediums.” Geni likes to work for companies with great purpose, who have interesting stories to tell.\u00a0 Check […]<\/p>\n","protected":false},"author":41,"featured_media":32384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-32376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"\nNZIE\u00ae - 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