{"id":33196,"date":"2023-03-09T09:53:26","date_gmt":"2023-03-08T20:53:26","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=33196"},"modified":"2023-03-10T13:34:01","modified_gmt":"2023-03-10T00:34:01","slug":"success-story-tiktok-marketing-holly","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/success-story-tiktok-marketing-holly\/","title":{"rendered":"Holly’s TikTok Marketing Success: 2.6M views!"},"content":{"rendered":"\t\t
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Mount <\/span>Maunganui-based Digital Marketer Holly Shedden is passionate about Social Media Marketing. She studied NZIE\u2019s <\/span>Diploma in Digital Marketing<\/span><\/a> to <\/span>strengthen her CV in a New Zealand\u2019s \u201ccompetitive\u201d job market. It helped her land a great role at a Social Media Marketing Agency in Auckland, allowing her to work from home and deep dive into TikTok marketing. <\/span>\u00a0<\/span><\/p>

Previous Study<\/span>\u00a0<\/span><\/h3>

Holly studied a Bachelor’s in Marketing and Communications at Massey in Wellington. This course didn\u2019t give her the relevant skills needed to succeed as a social media marketer, or digital marketer. <\/span>\u00a0<\/span><\/p>

\u201cBack then, eight years ago, it was very much traditional marketing methods, rather than digital. Which is why I studied a <\/span>Diploma in Digital Marketing at NZIE<\/span><\/a>. University\u00a0was quite out of touch; we studied TV and billboards, which is now a bit outdated.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At 18, Holly moved overseas <\/span>\u00a0<\/span><\/h3>

She lived across Europe, Asia and settled in Vietnam for a while, in the beautiful cities of Hanoi and the picturesque Hoi An. In Vietnam she fell in love with Social Media Marketing after a\u00a0<\/span>Vietnam backpacker hostel<\/span><\/a>\u00a0hired her as their Social Media Marketing Manager. \u00a0<\/span>\u00a0<\/span><\/p>

Upon returning to New Zealand as she missed her country and family, Holy attempted to continue her career in digital marketing. <\/span>\u00a0<\/span><\/p>

\u201cI fell in love with travelling when I was in Vietnam.\u00a0I worked as a travel agent for a little bit.\u00a0\u00a0My goal within the travel company was to start as an agent and then I wanted to eventually get into the marketing team.\u201d<\/span>\u00a0<\/span><\/p>

Things didn\u2019t go to plan as COVID disrupted the travel industry, leaving Holly desperate for a job. She took a job with an insurance company, which “just wasn’t [her] passion.\u201d\u00a0\u00a0<\/span>\u00a0<\/span><\/p>

She wanted to get back to\u00a0social media marketing, but knew she needed to upskill to score a job in New Zealand. \u00a0<\/span>\u00a0<\/span><\/p>

\u201c[Digital Marketing in] New Zealand is quite competitive compared to Vietnam, I need\u00a0to study and I need to further my degree. And that’s why I decided to study a <\/span>Diploma in Digital Marketing<\/span><\/a> at NZIE – so that I’m qualified and a standout candidate for jobs.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Holly scored a job whilst studying <\/span>\u00a0<\/span><\/h3>

Whilst studying, Holly found a part time job at <\/span>Maloney Maloney<\/span><\/a>, an Auckland based Social Media Marketing Agency. <\/span>\u00a0<\/span><\/p>

\u201cI got lucky because they offered me a full-time job. And that’s where I am now working full time. I started working for them in December 2021 on a freelance basis. I really love it; It’s a great company.\u00a0I was so lucky that as soon as I finished with NZIE I had a full-time job lined up the week after.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

Working From a Beautiful Home<\/span>\u00a0<\/span><\/h3>

She is able to work from home in her beautiful hometown of Mount Maunganui.<\/span>\u00a0<\/span><\/p>

\u201cThat’s part of the reason why I wanted to do digital marketing. I wanted to progress my career. But I wanted do it remotely because I love living here. I do love Auckland and other big cities in New Zealand, but I’m not a huge city person.\u201d<\/span>\u00a0<\/span><\/p>

Her company made the role remote just for Holly, making it the perfect fit.<\/span>\u00a0<\/span><\/p>

\u201cI love working from home because I get so easily distracted from around people.\u00a0I like being in my bubble. If someone comes and talks to me; immediately anything else I was doing goes out the window.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

She is able to work in digital marketing in Mount Maunganui, whilst looking after her cute dogs who would be difficult to accommodate in the city. <\/span>\u00a0<\/span><\/p>

\u201cI was very grateful when Jess – who is the owner and founder of Maloney Maloney – said that I could work from home. I still do go up to Auckland now and then. I just went up to Auckland for a few days for the opening of a new client\u2019s restaurant and we went out there and did photo shoots. But most of the time I’m at home.\u201d<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Holly's video has over 2.6 million views!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Role Progression<\/span>\u00a0<\/span><\/h3>

Holly’s role started out as a social media assistant; completing community management, replying to comments and content creation. Holly quickly progressed to Social Media Manager. <\/span>\u00a0<\/span><\/p>

\u201cI’ve got several clients, and I manage all their social media accounts and strategies. Including ad accounts for Pinterest, TikTok, Meta, as well as doing content creation. It’s progressing very fast. But I’m so happy – I wouldn’t have it any other way. I’m very grateful for it.\u201d<\/span>\u00a0<\/span><\/p>

Holly loves working in social media and is glad she took the risk to quit her job and study full time.<\/span>\u00a0<\/span><\/p>

“Bettering myself by learning the skills that I wouldn’t know otherwise was so worth it. I went from assisting with social media channels to now completely managing them and strategizing.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

Digital Marketing Course Prepared Her for Role<\/span>\u00a0<\/span><\/h3>

Holly feels NZIE\u2019s <\/span>Diploma in Digital Marketing<\/span><\/a> well prepared her for her current role as Social Media Marketing Manager.<\/span>\u00a0<\/span><\/p>

\u201cEspecially in certain aspects and fundamentals of Digital Marketing. Social media is so dynamic. You could learn things one week, and then within a month, something else has come into play, or there’s a new system. For me, the fundamentals [taught in the Diploma] is what really stood out.\u201d<\/span>\u00a0<\/span><\/p>

Other favourites were the Design papers, where Holly learnt Photoshop, Illustrator as well as videos in Premiere Pro. This paper helped her a lot when filming short form video content, in high demand for any social media marketer. <\/span>\u00a0<\/span><\/p>

\u201cAlso learning about email marketing, because I had no idea about it, and at first wasn’t interested in that. I thought: Nah, that’s so old school and not for me. But it wasn’t until I did the course that I realised how important it was for marketing. That was another thing that I learned and I’m grateful for it because otherwise, I would have thought \u2018No, it’s not important. It’s not relevant.\u2019\u201d\u00a0<\/span>\u00a0<\/span><\/p>

Challenges from the Diploma<\/span><\/h3>

\u00a0While she learnt a lot, Holly found some aspects of the Diploma challenging:<\/span>\u00a0<\/span><\/p>

\u201cIt was challenging. Don’t get me wrong. Although I was only working 10 to 15 hours a week, and studying full time, I didn’t have very much time at all. However, I felt I managed my time well – I was striving to do well in the course.\u201d<\/span>\u00a0<\/span><\/p>

She feels she struggled with the analytics paper, as her strength lies in more creative pursuits. <\/span>\u00a0<\/span><\/p>

“I’m not a numbers person. And I struggled a little bit with SEO, to begin with. But towards the end of it, I was super confident, because started to understand it.\u201d<\/span>\u00a0<\/span><\/p>

Academic writing was also a challenge, although she is a self-confessed good writer, it wasn\u2019t always easy to get her thoughts on paper. <\/span>\u00a0<\/span><\/p>

\u201cThat’s why I liked the practical courses. I loved the design course. And the website building course. And social media course because I love getting Photoshop and Canva and like, creating things, but when it came to like the nitty gritty academic writing, I really struggled.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

More practical than University<\/span>\u00a0<\/span><\/h3>

Overall, the Diploma in Digital Marketing was more practical than Holly\u2019s university degree. <\/span>\u00a0<\/span><\/p>

\u201cUniversity was very much\u00a0textbook heavy and also had exams; which I think are an unfair way of testing someone. I preferred NZIE\u2019s Diploma, where we built a website, brand guidelines or created an academic report. We were going through \u2018chipping away\u2019 at our work and retaining the information we went. Whereas for an exam you just cram and learn as much as you can to get you by, and then you walk out of the exam, and you don’t remember anything.\u201d<\/span>\u00a0<\/span><\/p>

\u201cNZIE\u2019s Diploma in Digital Marketing course was a lot better than when I first studied at university. Due to it being more practical. I also really like studying and learning from home\u00a0as I believe you get more done without distractions.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

\u00a0<\/span>A Major Client: RJ\u2019s confectionery<\/span>\u00a0<\/span>\u00a0<\/span><\/h3>

Holly\u2019s social media work with <\/span>RJ\u2019s confectionary<\/span><\/a> is her favourite project. She also looks after some US based confectionary companies, which can be a bit of a challenge! She must pay attention to the difference in trends, plus avoid any New Zealand specific content such as native trees and flowers. Plus, a huge time difference \u2013 but they make it work. <\/span>\u00a0<\/span><\/p>

Locally, her company works with <\/span>Devils Fried Chicken<\/span><\/a> on K Road, another business venture by her boss. Holly has the task of building the brand from scratch. <\/span>\u00a0<\/span><\/p>

\u201cWe’re focusing on hitting Instagram and TikTok hard. The brand is in the early days, so we do require a lot of time to think about strategy and get content and build the audience.<\/span>\u00a0<\/span><\/p>

Holly loves working at Maloney and Maloney because they get to choose their own clients. <\/span>\u00a0<\/span><\/p>

\u201cI get to work with brands that I love and that I’m passionate about. We’re going to expand in the food kind of category because it’s what we’re good at and who doesn’t like food? I feel like I am where I need to be.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

Passionate TikTok Marketer<\/span>\u00a0<\/span><\/h3>

Holly is passionate about TikTok marketing, and makes it her priority in strategy. She believes it\u2019s better late than never with TikTok, but sees the benefit of jumping on the app early. <\/span>\u00a0<\/span><\/p>

\u201cIt’s gotten so much harder than it was a year ago to get views or followers. So that’s what I’m focusing on now. A lot of my time is spent analysing trends and applying them to the nature of the clients. But I enjoy. TikTok is what I’m most passionate about, and what I think that I’m most skilled in.\u201d<\/span>\u00a0<\/span><\/p>

Video content creation is time consuming, and Holly says she could spend 20+ hours a week\u00a0analysing trends, plus planning, filming and editing. <\/span>\u00a0<\/span><\/p>

Success on TikTok<\/span>\u00a0<\/span>\u00a0<\/span><\/h3>

Holly has found success across TikTok for both her work and personal accounts. An Early TikTok on RJ\u2019s account got over 90,000 views! <\/span>\u00a0<\/span><\/p>

\u201cIt’s proven to be quite a good platform for them. I’m excited to see how we go with the other clients as well.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

She found the most success on her personal account however \u2013 with <\/span>a funny video of her engagement at Cathedral Cove<\/span><\/a> getting a whopping 2.5 million views! <\/span>\u00a0<\/span><\/p>

\u201cIt just so happened that I picked the right music and video. But it just goes to show, you cannot always predict this stuff. I thought that it might get 20 likes and woke up that morning and had\u00a01.8 million views!\u201d<\/span>\u00a0<\/span><\/p>

She sees TikTok as the app for making an impact with social media marketing. \u00a0<\/span>\u00a0<\/span><\/p>

“It’s the power of the internet when you get on the good side of the algorithm. I’m hoping to pull one of those through for my clients one of these days.\u201d<\/span>\u00a0<\/span><\/p>

Want to future-proof your career and upskill in Digital Marketing like Holly? Check out our Diploma in Digital Marketing<\/a>.<\/span><\/b>\u00a0<\/span><\/p>

Need a helping hand on TikTok? Check out our TikTok Marketing Short Course. <\/a><\/span><\/b>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mount Maunganui-based Digital Marketer Holly Shedden is passionate about Social Media Marketing. She studied NZIE\u2019s Diploma in Digital Marketing to strengthen her CV in a New Zealand\u2019s \u201ccompetitive\u201d job market. 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