{"id":33462,"date":"2023-03-30T14:50:15","date_gmt":"2023-03-30T01:50:15","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=33462"},"modified":"2023-03-31T12:50:47","modified_gmt":"2023-03-30T23:50:47","slug":"success-story-social-media-course-sandy","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/success-story-social-media-course-sandy\/","title":{"rendered":"Skincare business owner boosts ROI\u2019s 8x with Social Media Course\u00a0"},"content":{"rendered":"\t\t
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Christchurch-based Sandy is the owner and director of <\/span>Skin Bay<\/span><\/a>, a small e-commerce store that sells skincare products and devices. We chatted with her about her experience studying NZIE’s Social Media Course.\u00a0<\/span><\/p>

Needing Social Media Support<\/h3>

Operating the business solo (with a bit of help from her husband) Sandy employs contractors to assist with marketing tasks she is not trained in. But, in the current economic climate, she looked at ways to cut extra costs and decided to upskill in areas that can help her business.\u00a0 <\/span>\u00a0<\/span><\/p>

\u00a0<\/span>NZIE\u2019s Social Media Strategy course<\/span><\/a> allowed her to learn how to run her ads and save on her marketing contractor fees. After completing the course, she took over managing her ads and has had an impressive return on ad spend.\u00a0 <\/span>\u00a0<\/span><\/p>

Upskilling to Increase Profit<\/h3>

With many years of experience and training in skincare, Sandy understands the ins and outs of the industry and knows how to speak to her customers. It made perfect sense that she would create online advertising for SkinBay, using the key messages she knows will attract her target audience.\u00a0<\/span><\/p>

After completing the Social Media Course, Sandy stopped outsourcing her ads management and began running ads herself \u2013 with incredible results! <\/span>\u00a0<\/span><\/p>

“I finished the course in December and got [my contractor] to stop doing the ads for me. In January, I took over managing my ads on Meta. And I’ve had an impressive return on assets\/investment since then.” <\/span>\u00a0<\/span><\/h5>

The Skincare guru was able to increase her ROI 8 times on ad spend \u2013 a super impressive result!\u00a0<\/span>\u00a0<\/span><\/p>

Fitting study into a busy schedule\u00a0\u00a0<\/h3>

The Social Media course fit easily into Sandy\u2019s jam-packed schedule. Not only is she a small business owner, she also has many family responsibilities to juggle;\u00a0 <\/span>\u00a0<\/span><\/p>

\u201cI loved how I could fit it into my busy schedule. Aside from running the business, I’ve got a family and household to manage. Being able to study in the evenings gave me time to manage my business and family commitments.” <\/span>\u00a0<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Running a small business\u00a0\u00a0<\/h3>

While Sandy keeps busy running a small business and juggling motherhood, she is excited at the thought of continuing to upskill in Digital Marketing to improve her business.<\/span><\/p>

She plans to study\u00a0<\/span>NZIE\u2019s Meta Ads Manager<\/span><\/a>\u00a0course to deep dive further into understanding the platform.\u00a0<\/span> “I’m wearing a lot of hats, but Facebook, and the ads side of Meta, really interests me and I feel like I can optimize that,” she says.\u00a0<\/span><\/p>

She\u2019s also looking to study NZIE\u2019s SEO course, which will help her optimize her website, which she describes as “a massive job”:\u00a0 <\/span>\u00a0<\/span><\/p>

\u201cRecently, I’ve been researching keywords. I’ve just started updating some meta titles and meta descriptions too.\u00a0 Ultimately the goal is to spend less on paid Google advertising because I still have a marketing manager that does that for me. That’s another significant cost to my business.”<\/span><\/p>

Another goal for her business is to increase organic traffic and reduce ad spend:<\/span><\/p>

“I\u2019m looking for ways that I can increase profit margins. I\u2019d love to bring in more organic traffic that\u2019s more targeted,\u00a0 because those people are already looking for my products. I feel that that’s going to improve my conversions and sales overall.\u201d <\/span>\u00a0<\/span><\/h5>

Positive Experience\u00a0\u00a0<\/h3>

Sandy’s experience with the social media course at NZIE is an example of how this course can benefit small business owners. By learning how to run Facebook ads for her business, Sandy saved on external marketing fees and had an impressive return on ad spend. This has allowed her to increase profits and reduce excess spending \u2013 which is incredibly crucial in today\u2019s economy!\u00a0 <\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Christchurch-based Sandy is the owner and director of Skin Bay, a small e-commerce store that sells skincare products and devices. We chatted with her about her experience studying NZIE’s Social Media Course.\u00a0 Needing Social Media Support Operating the business solo (with a bit of help from her husband) Sandy employs contractors to assist with marketing […]<\/p>\n","protected":false},"author":41,"featured_media":33512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[411,181],"tags":[377,80],"class_list":["post-33462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-course","category-student-stories","tag-career-changer","tag-digital-marketing"],"acf":[],"yoast_head":"\nNZIE\u00ae - 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