{"id":35241,"date":"2023-11-08T13:05:49","date_gmt":"2023-11-08T00:05:49","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=35241"},"modified":"2023-11-08T13:15:02","modified_gmt":"2023-11-08T00:15:02","slug":"blog-webinars-for-effective-lead-generation","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-webinars-for-effective-lead-generation\/","title":{"rendered":"Webinars for effective lead generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35241\" class=\"elementor elementor-35241\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac1aecd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac1aecd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce271f7\" data-id=\"ce271f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33714d7 elementor-widget elementor-widget-author-box\" data-id=\"33714d7\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/05\/Kristine-Aitchison-circle-300x296.png\" alt=\"Picture of By Kristine Aitchison\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h6 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBy Kristine Aitchison\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Author &amp; Content Specialist<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f8ced3 elementor-widget elementor-widget-text-editor\" data-id=\"9f8ced3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A webinar is an amalgamation of the word\u2019s \u2018web\u2019 and \u2018seminar\u2019. It refers to an online presentation over the Internet using webinar software. Participants can generally join from anywhere in the world. Many organisations use webinars to educate, inform, and promote their products and services. They\u2019re often conducted live and can be an effective tool for lead generation. Here are 5 key benefits of hosting a webinar.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb014c7 elementor-widget elementor-widget-text-editor\" data-id=\"fb014c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b><span data-contrast=\"auto\">#1. Lead generation<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">When people sign up for a webinar, it shows they are interested in your topic and more likely to be engaged with your product or service. Webinars prove a useful tool for collecting the contact details of your participants and generating leads. <\/span><a href=\"https:\/\/www.linkedin.com\/in\/leeann-bassett-social-media-coach\/\"><span data-contrast=\"none\">Leeanne Bassett<\/span><\/a><span data-contrast=\"auto\"> from <\/span><a href=\"https:\/\/www.faceupnow.co.nz\/\"><span data-contrast=\"none\">face UP now<\/span><\/a><span data-contrast=\"auto\"> offered a free webinar masterclass that preluded her LinkedIn training and collected participants&#8217; contact details for targeted marketing. This allowed her to generate content that targeted the different stages of the Buyer\u2019s Journey and helped increase conversion rates.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h4><b><span data-contrast=\"auto\">#2. Showcase your expertise.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Hosting a webinar allows you to demonstrate your expertise and lets people &#8216;try before they buy&#8217;. It removes the risk factor. Hosting a webinar allows you to share valuable insights, establish yourself as an authority on the subject, and help build trust and credibility with your audience. People prefer to do business with people they know, like, and trust. Webinars let participants interact with the presenter in real-time, ask questions, and get to know the business owner.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h4><b><span data-contrast=\"auto\">#3. Promotion and marketing<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4><p><span data-contrast=\"none\">Hosting regular webinars can give you a promotional objective for your marketing. If you were hosting a webinar in a month\u2019s time, you would need to create promotional content that encourages people to register and attend.\u202f<\/span><a href=\"https:\/\/www.linkedin.com\/in\/stephdoeshr\/\"><span data-contrast=\"none\">Stephanie Love<\/span><\/a><span data-contrast=\"none\">, from\u202f<\/span><a href=\"https:\/\/www.lovehr.co.nz\/%22%20\/t%20%22_blank\"><span data-contrast=\"none\">LoveHR<\/span><\/a><span data-contrast=\"none\">\u202fdoes this by offering free sign-up to her webinars. She creates social media content that tells people why it\u2019s in their best interest to attend, creates videos leading up to the event, and provides snippets of what people can expect.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Furthermore, maximise the value you get from your webinar by repurposing the content into other marketing resources, such as blog posts, social media content, newsletters, eBooks, and infographics.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb3bf0 elementor-widget elementor-widget-image\" data-id=\"5eb3bf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2023\/11\/lead-generation-1024x633.jpeg\" class=\"attachment-large size-large wp-image-35256\" alt=\"lead generation\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2023\/11\/lead-generation-1024x633.jpeg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2023\/11\/lead-generation-300x185.jpeg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2023\/11\/lead-generation-768x475.jpeg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2023\/11\/lead-generation-1536x949.jpeg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2023\/11\/lead-generation-2048x1266.jpeg 2048w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2023\/11\/lead-generation-600x371.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525b474 elementor-widget elementor-widget-text-editor\" data-id=\"525b474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b><span data-contrast=\"none\">#4. Engagement and interaction<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h4><p><span data-contrast=\"none\">Webinars offer the opportunity for real-time engagement and can help build a stronger connection with your audience. They allow for two-way communication, so you can directly address clients\u2019 questions and concerns. The Q&amp;A session provides a useful source of insight into your customers&#8217; pain points and can be repurposed as content for your blog or social media.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Stephanie Love has seen a notable increase in engagement and followers on LinkedIn and Instagram since she started sharing relevant and useful information. She says, that \u201cTalking about something that is topical, something that people are struggling with, can be a useful way to get engagement, likes, comments.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h4><b><span data-contrast=\"none\">#5. Overcome fear of public speaking\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h4><p><span data-contrast=\"none\">The focus of a webinar should be to deliver valuable content. Stephanie says that she doesn\u2019t host a webinar just to generate leads for marketing. She hosts a webinar because a topic interests and excites her. She says, \u201cIf you\u2019re talking or presenting on something that you\u2019re passionate about, then you come across better.\u201d And Leeann agrees. She often tells her clients to talk about \u2018what they know\u2019 to come across more naturally on video.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f062fc elementor-widget elementor-widget-text-editor\" data-id=\"9f062fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW261185000 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW261185000 BCX4\">In closing, webinars can be <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">a great way<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\"> to generate leads; <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">showcase<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\"> your <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">expertise<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">; promote your products; engage your audience; and <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">provide<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\"> a useful source of content ideas. Plus, digital marketing tools are essential for promoting your <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">webinar<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">. If <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">you\u2019re<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\"> a business or <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW261185000 BCX4\">organisation<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\"> that is trying to grow, hosting <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">a webinar<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\"> could be a good <\/span><span class=\"NormalTextRun SCXW261185000 BCX4\">option<\/span><span class=\"NormalTextRun SCXW261185000 BCX4\"> for your marketing goals.<\/span><\/span><span class=\"EOP SCXW261185000 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b2318 elementor-widget elementor-widget-text-editor\" data-id=\"41b2318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Written by<b> Kristine Aitchison:<\/b>\u00a0Guest Writer &amp; Content Specialist\u00a0\u00a0<\/em><\/p><p><em>Kristine is an experienced content writer, specialising in marketing and communications. Showcase your expertise with regular blog content. Visit <a href=\"https:\/\/morethanmerewords.nz\/\">morethanmerewords.nz.<\/a>\u00a0\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A webinar is an amalgamation of the word\u2019s \u2018web\u2019 and \u2018seminar\u2019. It refers to an online presentation over the Internet using webinar software. Participants can generally join from anywhere in the world. Many organisations use webinars to educate, inform, and promote their products and services. They\u2019re often conducted live and can be an effective tool [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":35243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-35241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - Webinars for effective lead generation<\/title>\n<meta name=\"description\" content=\"Many organisations use webinars to educate, inform, and promote their products and services. 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