{"id":35262,"date":"2023-11-08T17:05:26","date_gmt":"2023-11-08T04:05:26","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=35262"},"modified":"2023-11-08T17:05:26","modified_gmt":"2023-11-08T04:05:26","slug":"blog-digital-marketing-metrics-you-should-be-keeping-an-eye-on","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-metrics-you-should-be-keeping-an-eye-on\/","title":{"rendered":"Digital Marketing metrics you should be keeping an eye on"},"content":{"rendered":"\t\t
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Every business needs a good digital marketing strategy, whether you run it in-house or outsource to a digital marketing contractor or agency. But like any plan, there\u2019s no real point to it, unless you are continuously measuring it against your desired outcomes.<\/span>\u00a0<\/span><\/p>

That\u2019s why your strategy should include a series of marketing metrics that you will regularly measure to track progress.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why track your digital marketing metrics?\u00a0<\/h3>

1. It helps you see how your strategy is working in terms of your overall plan<\/span><\/b><\/h4>

Part of your digital marketing strategy should be the short and long-term goals that you want to meet and the key performance indicators that you need to achieve to get there. Monitoring your metrics helps you see how far you are along that journey.<\/span>\u00a0<\/span><\/p>

2. <\/span>You can see in detail what\u2019s working and what\u2019s not<\/span><\/b><\/h4>

As well as giving you an overall picture, your metrics can give you a clearer idea of specific things that are working, or perhaps not working. For example you\u2019ll be able to see which channel is bringing most traffic to your website, or which pages on your website convert most customers.<\/span>\u00a0<\/span><\/p>

3. <\/span>It helps you keep track of budgets<\/span><\/b><\/h4>

If you are investing in paid advertising like Google Ads or Facebook Ads, then tracking metrics helps you keep track of your spend and whether your budget is going to the right areas.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Key digital marketing metrics to check regularly\u00a0<\/h3>

So now you know why you should keep an eye on your metrics, here are some of the things you should be checking.<\/span>\u00a0<\/span><\/p>

Return on investment (ROI):<\/span><\/b><\/h4>

This key metric tells you the profit generated from your products or services relative to your marketing expenses. A low ROI indicates the need for adjustments. You can also calculate the cost per lead – the total cost of a marketing campaign divided by the number of leads it has generated, which shows how cost-effective it was.<\/span>\u00a0<\/span><\/p>

Website traffic:<\/span><\/b><\/h4>

This metric simply shows how many visitors your website gets. It gives you a high level picture of how successful your digital marketing is at attracting people to your website. As well as overall traffic, it’s also handy to keep an eye on bounce rate (the percentage of people who look at one page and then leave) and which pages people are looking at.<\/span>\u00a0<\/span><\/p>

Traffic channels:<\/span><\/b><\/h4>

This metric takes your traffic and breaks it down into where it comes from. It helps to show you which of your digital marketing efforts are having the best effect and which you might need to make some tweaks to. For example high organic traffic shows your SEO efforts are working well, whereas high social traffic shows you have an engaged audience on social media.<\/span>\u00a0<\/span><\/p>

\u00a0<\/span>Channels usually include:<\/span>\u00a0<\/span><\/p>