{"id":35269,"date":"2023-11-09T12:48:43","date_gmt":"2023-11-08T23:48:43","guid":{"rendered":"https:\/\/nzie.ac.nz\/?p=35269"},"modified":"2023-11-09T12:48:43","modified_gmt":"2023-11-08T23:48:43","slug":"blog-maximising-customer-input-for-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-maximising-customer-input-for-digital-marketing-strategies\/","title":{"rendered":"Maximising Customer Input For Digital Marketing Strategies"},"content":{"rendered":"\t\t
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If you<\/span>\u2019<\/span>re a modern business you should have a digital marketing strategy. But even if you do, you might still struggle to come up with content ideas.\u00a0<\/span>\u00a0<\/span><\/p>

There are people that can help you with that. And we<\/span>\u2019<\/span>re not talking about professional marketers (although of course, professional digital marketers can be a great asset to your business) – we<\/span>\u2019<\/span>re talking about your customers.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Four ways your customers can help you create content\u00a0<\/h3>

1.\u00a0<\/span>Use testimonials and case studies<\/span><\/b><\/h4>

\u00a0<\/span>In the old days (and even now a lot of the time) word of mouth referrals were worth their weight in gold. Testimonials and case studies are the digital equivalent of word of mouth marketing.<\/span>\u00a0<\/span><\/p>

Testimonials are short and sweet ways for your customers to say how much they like you. Use them on your website – either on a dedicated page or spread on pages like the Home and About pages and on your social media platforms. Any testimonial is good but ones that cover specifics are better than ones that just say <\/span>\u201c<\/span>Great job<\/span>\u201d or <\/span>\u201c<\/span>Thanks for the work<\/span>\u201d <\/span>because they are more useful to potential customers and seem more genuine.<\/span>\u00a0<\/span><\/p>

Getting testimonials in the form of reviews on your Google Business Profile can also help to boost your visibility in search results and in map searches.<\/span>\u00a0<\/span><\/p>

Case studies are more in-depth than testimonials and let you explore a problem a customer had and how you solved it in more detail. You can use them on your website or turn them into a blog post, or create a shorter, more visual summary for social media like a LinkedIn carousel post.<\/span>\u00a0<\/span><\/p>

Don\u2019<\/span>t be afraid to ask for testimonials and case studies! Even if your customers love you they won<\/span>\u2019<\/span>t always think to leave a review. So you might need to gently nudge them. Depending on how you interact you could send a follow up email, add a message to your receipts or ask face to face. Make the review process easy to encourage people to complete it.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2 .Use customers as brand advocates<\/span><\/b>\u00a0<\/span><\/h4>

Depending on your business you could take your testimonial strategy one step further and work with some customers as brand advocates.\u00a0<\/span>\u00a0<\/span><\/p>

If you can get a movie star or supermodel to endorse your brand in which case go for it, but working with more ordinary people who nevertheless can promote your brand can still have benefits. Working with micro-influencers who have a solid and engaged social media following particularly in niche areas can be a great way to start working with advocates. You can also choose other loyal customers to send products or offer discounted services to in return for some promotion or a review.<\/span>\u00a0<\/span><\/p>

3. Get your customers involved in social media<\/span><\/b><\/h4>

Struggling to think of what to post on your social media platforms each week? Get your customers involved.<\/span>\u00a0<\/span><\/p>

Ideas to try include:\u00a0<\/strong><\/p>