{"id":36703,"date":"2024-11-08T10:24:52","date_gmt":"2024-11-07T21:24:52","guid":{"rendered":"https:\/\/www.nzie.ac.nz\/?p=36703"},"modified":"2024-11-08T10:24:54","modified_gmt":"2024-11-07T21:24:54","slug":"blog-is-facebook-marketing-dead","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-is-facebook-marketing-dead\/","title":{"rendered":"Is Facebook Marketing Dead?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\tBy Kristine Aitchison\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Author & Content Specialist<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Facebook is still the world\u2019s most used social media platform. However, the algorithm has changed, meaning the average engagement for an organic Facebook post now only reaches <\/span>2.5 – 1.5%<\/span><\/a> of your followers. These days most social media platforms operate on a pay-to-play model, and Facebook is no exception. This means you can post all the great content you like, but unless you pay to get it seen it’s unlikely it will reach many people. That can be a real challenge for businesses with a limited marketing budget. So, is Facebook still relevant for businesses? Let\u2019s explore.\u00a0\u00a0<\/span>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Understanding the Facebook Algorithm\u00a0<\/h3>

Each social media platform has its own algorithm<\/a>. The algorithm is what determines the content that is shown in people\u2019s News Feeds. How you engage with the content on Facebook is how the algorithm determines the content you enjoy.\u00a0\u00a0\u00a0<\/p>

Facebook has two feeds. The main feed and the reel feed. Each has its own algorithm. The four most important ranking signals that determine the content you see are:\u00a0<\/p>