{"id":36736,"date":"2024-11-13T13:56:33","date_gmt":"2024-11-13T00:56:33","guid":{"rendered":"https:\/\/www.nzie.ac.nz\/?p=36736"},"modified":"2024-11-13T13:58:54","modified_gmt":"2024-11-13T00:58:54","slug":"blog-digital-marketing-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-for-ecommerce\/","title":{"rendered":"Digital Marketing for Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36736\" class=\"elementor elementor-36736\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d16868e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d16868e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-680473a\" data-id=\"680473a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca91d9b elementor-widget elementor-widget-author-box\" data-id=\"ca91d9b\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2022\/05\/Kristine-Aitchison-circle-300x296.png\" alt=\"Picture of By Kristine Aitchison\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h6 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBy Kristine Aitchison\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Author &amp; Content Specialist<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac1aecd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac1aecd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce271f7\" data-id=\"ce271f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f8ced3 elementor-widget elementor-widget-text-editor\" data-id=\"9f8ced3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">With Black Friday sales in full swing and Christmas around the corner, it\u2019s time to start putting into action your digital marketing plan for your ecommerce business. Digital marketing for an ecommerce business is the practice of driving internet users to an online store with the aim of converting them into buyers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525b474 elementor-widget elementor-widget-text-editor\" data-id=\"525b474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having a good product, at the right price is important (see the <a href=\"https:\/\/writeasrain.nz\/the-marketing-mix-2\/\">7Ps of Marketing<\/a>) but if people don\u2019t know about your product then how can they buy from you? A well-planned digital marketing plan can help attract more customers to your physical and online store. Let\u2019s explore.\u00a0\u00a0<\/p>\n<h3>Ecommerce Sales and Marketing Funnels\u00a0<\/h3>\n<p><a href=\"https:\/\/www.shopify.com\/blog\/ecommerce-funnel\">Sales and marketing funnels<\/a> are a visual representation of your customer\u2019s buying journey, from awareness to consideration and conversion.<\/p>\n<p>For example:\u00a0\u00a0<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Awareness stage: You may be showcasing your products on social media or promoting them via paid advertising.\u00a0\u00a0<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Consideration stage: Once a customer clicks on your website how easy is it for them to find the information they\u2019re looking for to make a purchase (search engine optimisation)?\u00a0\u00a0<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Conversion stage: When they complete a transaction on your website, what happens next? Are they followed up with a thank you or added to a database for future marketing (email marketing)?\u00a0<\/li>\n<\/ul>\n<p>Funnels are useful because they can help you plan your sales and marketing activities based on your customer\u2019s needs.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c2f9e elementor-widget elementor-widget-image\" data-id=\"12c2f9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-36741\" alt=\"Marketing funnel depiction using pins on paper\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-1-1024x576.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-1-300x169.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-1-768x432.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-1-1536x864.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-1-600x338.jpg 600w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-1.jpg 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2926fa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2926fa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef604f7\" data-id=\"ef604f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-018301c elementor-widget elementor-widget-text-editor\" data-id=\"018301c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Digital Marketing Channels for Ecommerce\u00a0\u00a0<\/h3>\n<h4><span style=\"font-size: 16px\"><br \/><\/span>#1. Paid Digital Ads\u00a0<\/h4>\n<p>Google Ads are ads that come up at the top of your website browser when you type a search in Google. Running a <a href=\"https:\/\/www.nzie.ac.nz\/8-free-google-tools-for-digital-marketing\/\">Google Ads<\/a> campaign can help you attract more customers to your website, with the flexibility of how and where you advertise, and how much you spend. And it\u2019s working right now! According to Scott from <a href=\"https:\/\/www.nzie.ac.nz\/blog-whats-working-in-digital-marketing-right-now\/\">Digital Influence<\/a>, having a solid plan for your Google advertising helps your ads perform better.\u00a0\u00a0<br \/><br \/>He says it\u2019s important to ensure you\u2019re creating ads that match your business goals and selling those key aspects. Ensure you optimise that ad spend by targeting correctly and split testing so you know what is performing well and what isn\u2019t. Furthermore, create a negative keyword list, so you don\u2019t trigger what you don\u2019t want to be found for.\u00a0 \u00a0<br \/><br \/>If you\u2019re trying to get your product in front of the 35+ market, then you should try Facebook advertising. At the moment, lead ads are performing well, but for an ecommerce business, you will want to take advantage of video advertising and image carousels to showcase your product.\u00a0\u00a0<\/p>\n<h4>#2. Search Engine Optimisation (SEO)\u00a0<\/h4>\n<p>There have been a lot of changes in the SEO space because of AI. But it is still working. At present, <a href=\"https:\/\/www.nzie.ac.nz\/blog-whats-working-in-digital-marketing-right-now\/\">the fundamentals<\/a> are:\u00a0\u00a0<\/p>\n<ul>\n<li>Make sure your users are having a good website experience\u00a0<\/li>\n<li>Ensure your website is optimised for mobile\u00a0<\/li>\n<li>Create good quality content\u00a0<\/li>\n<li>Ensure your contact details are easy to find\u00a0<\/li>\n<li>Make sure your business is listed on local directories, such as a <a href=\"https:\/\/www.nzie.ac.nz\/8-free-google-tools-for-digital-marketing\/\">Google Business Profile<\/a>.\u00a0\u00a0<\/li>\n<\/ul>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/seo-for-ecommerce-websites\/\">SEO for ecommerce<\/a> concentrates on optimising your website to make it easier for leads (customers) to convert (buy stuff). You can do this by ensuring your products are optimised for search intent, i.e., What are people looking for online when they search for your product? Create title tags, meta, and product descriptions that grab attention, allow customer reviews, and well-placed internal links and click-throughs (CTAs) that make it easier for customers to navigate your site.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0460d64 elementor-widget elementor-widget-image\" data-id=\"0460d64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-2-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-36742\" alt=\"Email marketing depicted with envelopes being sent\" srcset=\"https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-2-1-1024x576.jpg 1024w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-2-1-300x169.jpg 300w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-2-1-768x432.jpg 768w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-2-1-1536x864.jpg 1536w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-2-1-600x338.jpg 600w, https:\/\/www.nzie.ac.nz\/wp-content\/uploads\/2024\/11\/ebook-2-1.jpg 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce31ff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce31ff0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31159c7\" data-id=\"31159c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b5162 elementor-widget elementor-widget-text-editor\" data-id=\"74b5162\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>#3. Email Marketing\u00a0<\/h4><p><a href=\"https:\/\/www.nzie.ac.nz\/blog-email-marketing-strategy-how-often-and-when\/\">Email marketing<\/a> is a great way to nurture people who have purchased from you before. Email marketing for ecommerce can consist of creating welcome or thank you for your purchase emails, sending abandoned cart emails, or letting customers know when a product is back in stock or you have a special promotion. Setting up <a href=\"https:\/\/mailchimp.com\/resources\/getting-started-with-marketing-automation\/?_gl=1*1hnka88*_up*MQ..&amp;gclid=Cj0KCQiA0MG5BhD1ARIsAEcZtwQyOfCtZvXpnVaSbWob7hqhl8FEIBpkfRin_iKNw1Cdgp4gBzzE5aIaAnMzEALw_wcB&amp;gclsrc=aw.ds&amp;gbraid=0AAAAADh1Fp1TfteqBuZ-nRX0hCnbMW_0o\">automated emails<\/a> to nurture those relationships can be improve those customer retention rates and lead to better sales.\u00a0\u00a0<\/p><h4>#4. Content Marketing\u00a0<\/h4><p><a href=\"https:\/\/writeasrain.nz\/5-benefits-of-blogging\/\">Blogs articles<\/a> are an easy way to show up in a Google Search, especially if you\u2019re a small ecommerce business selling in a highly competitive market. Blogs allow you to create content that might not be featured on your standard website pages.\u00a0\u00a0\u00a0<\/p><p>For example, let\u2019s say you sell avocados online. The keyword \u2018avocado\u2019 is highly competitive. However, the long-tail keyword \u2018Guacamole Dish Recipes\u2019 still receives a high number of searches. So, you might decide to create a recipe blog that focuses on these long-tail keywords to make it more likely you\u2019ll come up in a Google search. Every\u202fblog you publish is another opportunity\u202f to be indexed and get traffic to your website.\u202f\u00a0<\/p><h4>\u00a0#5. Social Media\u00a0\u00a0<\/h4><p><a href=\"https:\/\/www.nzie.ac.nz\/short_course\/social-media-strategy-course\/\">Social media marketing<\/a>\u00a0 is a digital marketing strategy where you create content to promote your brand, service, or product. There is no one-size-fits-all approach to which social media platform you should use, but understanding your audience and catering to their preferences is key.\u00a0<\/p><p>For ecommerce businesses <a href=\"https:\/\/blog.hootsuite.com\/social-media-ecommerce\/\">social media is essential<\/a> to drive product awareness. At the moment, <a href=\"https:\/\/www.nzie.ac.nz\/blog-whats-working-in-digital-marketing-right-now\/\">video marketing<\/a> is performing well. In 2023, Facebook and Instagram discontinued Shops in New Zealand. However, consumers continue to buy from brands they follow on social media. Therefore, it\u2019s important for businesses to continue to nurture connections on social media with content that adds value and builds trust.\u00a0<\/p><p>Wanting to apply these techniques, but unsure how to start? NZIE&#8217;s <a href=\"https:\/\/www.nzie.ac.nz\/diploma-in-digital-marketing\/\">Diploma in Digital Marketing<\/a> is a great way to learn the necessary industry-related skills, and it only takes <em>one year<\/em>!<\/p><p><em style=\"font-size: 16px\">Written by Kristine Aitchison: Guest Writer and Content Specialist.<\/em><\/p><p><em>Kristine Aitchison is a copywriting and content marketing specialist. Showcase your expertise with regular blog content for your website. Visit <a href=\"https:\/\/apc01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwriteasrain.nz%2F&amp;data=05%7C01%7CAna.uak%40nzie.ac.nz%7C4b36cbe5ffc44ec3146908dbefd0045c%7Ca6b32092862647cbb0994796acdc9269%7C0%7C0%7C638367450080343666%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=BvpyQxGqLJ0wckxDs95veXkBUasVbxfeUOo5GnolT3Q%3D&amp;reserved=0\">www.writeasrain.nz<\/a>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With Black Friday sales in full swing and Christmas around the corner, it\u2019s time to start putting into action your digital marketing plan for your ecommerce business. Digital marketing for an ecommerce business is the practice of driving internet users to an online store with the aim of converting them into buyers. Having a good [&hellip;]<\/p>\n","protected":false},"author":379,"featured_media":36749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-36736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NZIE\u00ae - Digital Marketing for Ecommerce<\/title>\n<meta name=\"description\" content=\"A good product, at the right price is key. But if people don\u2019t know it exists how can they buy it? Here&#039;s how digital marketing can help...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzie.ac.nz\/blog-digital-marketing-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NZIE\u00ae - Digital Marketing for Ecommerce\" \/>\n<meta property=\"og:description\" content=\"A good product, at the right price is key. But if people don\u2019t know it exists how can they buy it? 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