{"id":37181,"date":"2025-01-16T11:06:18","date_gmt":"2025-01-15T22:06:18","guid":{"rendered":"https:\/\/www.nzie.ac.nz\/?p=37181"},"modified":"2025-01-21T10:18:51","modified_gmt":"2025-01-20T21:18:51","slug":"5-best-marketing-podcasts-to-follow","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/5-best-marketing-podcasts-to-follow\/","title":{"rendered":"5 Best Marketing Podcasts to Follow"},"content":{"rendered":"\t\t
Author & Content Specialist <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Digital marketing is a fast-growing industry. Technology continues to change and evolve – it can be hard to keep up. Listening to podcasts is an engaging way to stay up to date with industry trends and insights. Podcasts can be a valuable resource for continuous learning and provide plenty of inspiration for your own marketing.\u00a0\u00a0\u00a0<\/strong><\/p> But in a world where time is limited and content is abundant, which digital marketing podcasts should you be tuning into? Here are our top five picks.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Hosted by the Founder of Digital Influence, Scott Wilson<\/a>, the Marketing 4 Business Podcast provides business owners with insights and strategies, real-world examples, and marketing advice on what’s working in marketing right now. A key reason to listen is the educational and engaging format that aims to provide useful and valuable insights, alongside a mix of interviews with successful business owners and marketing experts. Some current episodes worth listening to are What\u2019s working in digital marketing right now<\/a>? and Marketing in an AI world.<\/a>\u00a0<\/p> The Blue Ocean B2B podcast unpacks the ins and outs of B2B marketing. Exploring strategy and emerging trends, it\u2019s a useful resource for anyone looking to stay sharp in the B2B marketing world.\u00a0\u00a0<\/p> It focuses on authentic conversations with thought leaders in the New Zealand B2B marketing industry, including Paige Wilkinson<\/a>, Global Marketing Manager at Fonterra, and Brandon Palmer<\/a>, Head of Marketing at Hnry. During these episodes they discuss strategies that have worked for them, the challenges they’ve faced, and the lessons learned along the way.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Rachel Klaver<\/a> from Identify<\/a> is well-known in the digital marketing scene. She produces two podcasts, Confident Content<\/a> and MapITMarketing<\/a>. Confident Content is a podcast for small business owners who want to create content with confidence. Whether it’s blogs, videos, or captions, the podcast offers expert advice on how to become a better content marketer. Rachel is a small business owner herself, so she speaks from experience.\u00a0<\/p> If social marketing is your thing, then you\u2019ll enjoy this podcast produced by the University of Canterbury, Professor Ekant Veer<\/a>. We spoke to Ekant last year about social media for social change<\/a>, and it was an insightful look into social media marketing strategies that influence behavioural change. In this podcast, Ekant chats with friends, consumers, and colleagues about marketing, society, consumers and consumption. It\u2019s worth tuning in for his episode with world-famous New Zealander, Sir Ashley Bloomfield<\/a> where he speaks about his approach to leading the country through the COVID pandemic.\u202f\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t#1. Marketing 4 Business<\/a>\u00a0\u00a0<\/h3>
#2. Blue Ocean B2B Inspired Podcast<\/a>\u00a0\u00a0<\/h3>
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#3. Confident Content<\/a>\u00a0<\/h3>
\u00a0#4. Veer off Track<\/a>\u00a0\u00a0<\/h3>
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#5. Small Business Marketing Huddle<\/a>\u00a0\u00a0<\/h3>