{"id":37435,"date":"2025-03-18T13:36:52","date_gmt":"2025-03-18T00:36:52","guid":{"rendered":"https:\/\/www.nzie.ac.nz\/?p=37435"},"modified":"2025-03-18T13:36:54","modified_gmt":"2025-03-18T00:36:54","slug":"dive-into-the-diploma-of-social-media-marketing-with-matt","status":"publish","type":"post","link":"https:\/\/www.nzie.ac.nz\/dive-into-the-diploma-of-social-media-marketing-with-matt\/","title":{"rendered":"Dive into the Diploma of Social Media Marketing with Matt"},"content":{"rendered":"\t\t
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Interested in studying Social Media Marketing<\/a>? Keen to dive into the world of content creation? Maybe you\u2019re looking to start your own business but need to wrap your head around marketing yourself first. NZIE\u2019s Diploma in Social Media Marketing<\/a> is an applied diploma, meaning you\u2019ll get valuable, hands-on experience using current industry tools – from well-known ones like Canva<\/strong> and Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, <\/strong>and similar), to newer AI integrations like ChatGPT, Perplexity, Google Gemini, Microsoft Copilot,<\/strong> to social media management tools like Meta Business suite, TikTok<\/strong> & Google Ads Managers, Notion,<\/strong> and heaps more!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Of course, while you\u2019ll still learn the core theory behind key concepts within digital and social media marketing, hands-on practice makes perfect, and this course is the ideal way for you to get your practice in before heading out to the real world.<\/p>

Our tutors are experts in their fields, with extensive experience working in all corners of Digital and Social Media Marketing, meaning you can feel free to ask all those tricky questions you might not be able to find answers to if you were attempting to learn this type of content by yourself!\u00a0<\/p>

We sat down with NZIE tutor, Matt, who teaches the final paper of the Diploma – \u201c610 – Industry Project\u201d to answer some common questions, as well as what students can expect from his paper and the course in general.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why choose the NZIE Diploma in Social Media Marketing over similar courses?\u00a0<\/h3>

The biggest difference between our programme and others is that our course is practical focused. Each week you\u2019ll be working with new tools and each week there will be new learning outcomes tackled. We aim for classes to be as hands on as possible so that when students graduate, they won\u2019t just have an idea on how to use these tools, they\u2019ll actually have the real skills and hands-on experience needed to thrive in the industry.\u00a0\u00a0<\/p>

Who is the Social Media Marketing Diploma designed for?\u00a0\u00a0\u00a0<\/h3>

This course is ideal for somebody who is ready to develop a career in social media and just wants a leg up on the competition. It can be really difficult to jump in the world of digital marketing from nothing, so this course equips our students with the base skills and core knowledge needed to be able to hit the ground running.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What types of jobs can students expect to be equipped for once graduated?\u00a0<\/h3>

We\u2019re looking at people becoming content creators, whether that\u2019s through roles like digital assistant, marketing assistant, community manager, and heaps more, they will go out and find employment within content creation because that\u2019s where we\u2019re developing a lot of their skills.<\/p>

It could also be a gateway to other opportunities though, like Social Media Manager, Junior Content Producers, Junior Designers, that kind of thing. For example, if a student finds they really enjoy learning about Paid Ads in the course and wants to pursue that, then a Junior Paid Ads role could be perfect for them. If a student really enjoys the graphic design aspects of the course, then that\u2019s definitely something they can pursue.\u00a0\u00a0<\/p>

Isn\u2019t this the type of stuff I can just teach myself online?\u00a0<\/h3>

There are YouTube videos online that you can watch and pick up skills from, for sure. However, the thing we offer is an expert that you can talk to directly. Your tutors have years and years of industry experience, they know the frustrations you’re experiencing, the software glitches and work-arounds \u2013 and they can troubleshoot with you live. If you need help on a certain topic that a YouTube video might not cover or delve into, our tutors are there to walk you through it.<\/p>

Another big element of this Diploma is you\u2019ll be learning with fellow students who are going to be going out into those careers with you, so you\u2019re building your network and making really important connections.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How do you incorporate AI into your papers and ensure the content doesn\u2019t become stale?\u00a0\u00a0<\/h3>

We\u2019re not just teaching the tools that are current today, we\u2019re teaching the concepts behind those tools. Instead of looking at one AI tool, we\u2019ll give you the skills to become an efficient prompter, which is something that you can take with you as AI develops and grows. We\u2019ll teach you the core concepts so that no matter what emerges over the next 5-10 years, you\u2019ll have the skills needed to get the most out of that tool.<\/p>

We\u2019re also keeping our course content as up to date as we possibly can. Your tutors are constantly searching for, and learning the latest insights, tools and trends, while each term we\u2019re reviewing course content, updating with new tools and concepts, and removing outdated content that\u2019s no longer relevant. We also offer additional one-off sessions! Let\u2019s say a cool new video tool emerges six months after you start studying, and you\u2019re now no longer taking the video paper. We\u2019ll put together a one-hour workshop where you can come and learn that tool, even though you\u2019ve finished the video paper. So you\u2019ll be able to brush up on a tool that is now relevant in the industry.\u00a0<\/p>

Do I really need to be taught about content creation?\u00a0\u00a0<\/h3>

A really big misconception around content creation is that you can wake up, have an idea and post it, leading to millions of followers and engagements. What we teach in our programme is creating content with a purpose, content that cuts through the noise and has a strategy behind it. You\u2019ll create content with a goal, that absolutely can still be fun and light, but you\u2019ll know the back-end strategy behind that, and you\u2019ll implement content that aligns with that – which is how you stand above the crowd.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What sorts of assessments will there be?\u00a0<\/h3>

The aim of this Diploma was to ensure the assessments are hands-on and less theory-focused (we steer clear of long essays!). Each paper has their own specific assessments, but what you learn in each paper comes together in the final part of the course in an \u201cIndustry Project\u201d. Students will spend 10 weeks working on their final project, by going out into the real world, connecting with a company (or using one they are already familiar with) work with them to build a marketing plan and then take that marketing plan and develop it into a campaign. They’ll make content, they’ll have a performance plan and it will be all ready to put into action by the time they finish the course. The idea is they\u2019d then be able to go back to their chosen business and say \u201cHi, here is the finished, complete plan \u2013 let’s work together!\u201d\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Interested in studying Social Media Marketing? Keen to dive into the world of content creation? Maybe you\u2019re looking to start your own business but need to wrap your head around marketing yourself first. NZIE\u2019s Diploma in Social Media Marketing is an applied diploma, meaning you\u2019ll get valuable, hands-on experience using current industry tools – from […]<\/p>\n","protected":false},"author":379,"featured_media":37452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[184],"tags":[],"class_list":["post-37435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"yoast_head":"\nNZIE\u00ae - Dive into the Diploma of Social Media Marketing with Matt<\/title>\n<meta name=\"description\" content=\"Gain hands-on experience with industry tools in our Social Media Marketing Diploma. 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