{"id":37480,"date":"2025-04-08T09:59:15","date_gmt":"2025-04-07T21:59:15","guid":{"rendered":"https:\/\/www.nzie.ac.nz\/?post_type=short_course&p=37480"},"modified":"2025-04-08T09:59:17","modified_gmt":"2025-04-07T21:59:17","slug":"marketing-analytics-and-reporting-course","status":"publish","type":"short_course","link":"https:\/\/www.nzie.ac.nz\/short_course\/marketing-analytics-and-reporting-course\/","title":{"rendered":"Marketing Analytics and Reporting Course"},"content":{"rendered":"

This course will allow you to learn the fundamentals of Google Analytics and gain the skills to track, analyse, and interpret website data effectively. You’ll explore key concepts like user behaviour, traffic sources, conversion tracking, and campaign performance.<\/p>

Through hands-on practice, you\u2019ll become comfortable with GA4\u2019s event-based tracking, audience segmentation, and real-time reporting. This course is ideal for marketers, business owners, and professionals looking to leverage data for smarter marketing strategies.<\/p>

<\/p>

<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Learn how to use AI in Marketing to Save Time and Grow Business<\/p>\n","protected":false},"featured_media":37515,"template":"","meta":{"_acf_changed":true,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-37480","short_course","type-short_course","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nNZIE\u00ae - Marketing Analytics and Reporting Course<\/title>\n<meta name=\"description\" content=\"Gain a solid foundational understanding of Google Analytics 4 (GA4). 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