There are more than a few social media for business trends making the rounds right now. Here are some of the most notable strategies producing good results despite the pandemic.
There are more than a few social media for business trends making the rounds right now. Here are some of the most notable strategies producing good results despite the pandemic.
Sustainable Business Models
The average consumer is acutely aware of just how vulnerable planet earth is to humanity’s influence. Companies that focus on sustainable businesses practices, such as using responsible packaging and materials, will reap the rewards in customer loyalty.
Easy to Consume Enjoyable Content
Your customers may be doing more of their shopping at home, but that doesn’t mean the customer experience has become less valid. Customers want access to easily digestible content that is convenient to consume.
It’s no wonder then that subscriptions to podcasts have exploded recently. Podcasts are informative, easy listening experiences your customers and prospects can enjoy while doing other things such as washing the dishes or yard work.
Live video broadcasts are also a popular way to engage with an audience in real-time, making them perfect for product demonstrations, how-tos, tips and tricks, and answering questions.
More Voice and Visual Search
The search engines are sophisticated enough to make voice and image search a lot more convenient. Consumers can photograph just about any object and use the image to perform a search.
Smart speakers are invading homes worldwide, leading to an increase in the number of voice searches performed daily. Marketers will need to focus more on optimising their content to favour these types of searches.
Growing Importance of Inclusive Content
There has been an increasing awareness about the damaging effects segregation can have on society. Research [*1] shows that more and more of your prospects support organisations that show a willingness to embrace diversity and inclusivity in their marketing efforts.
Take Advantage of Social Media for Business Today
Social media marketing has been taking more of the marketing budget over the last decade or so. However, the pandemic has increased the importance of finding innovative ways to reach new prospects and engage with customers online. Learn more about how you can leverage social media for business and ensure 2021 is your best year yet with NZIE’s comprehensive Digital Marketing Course.
