Ana Uak

If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on TikTok, you’ll know how engaging video can be. So are you using it in your digital marketing? If you aren’t you could be missing out. Why is video a good addition to your marketing strategy?  […]

This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush. Hosted by industry experts: Cheska Castro, Jess Cook, Miri Buckland, and Julia Holmqvist: the webinar contained valuable insights and predictions for social media in 2024, and some interesting key takeaways about content creation, AI, engagement,

Have you ever looked at people posting on Facebook and Instagram and thought I could make that post better? Perhaps you already rule the audience figures among your friends on social platforms and you’d love to do it for a job? Do you love playing around with taking pictures or video on your phone and

A Google Business Profile (GBP) is a free local listing on Google. It is a way to manage how your business shows up on Google Maps and in Search. It is most relevant and useful to businesses who serve customers or clients in a particular location or designated area and is an important way to

A side hustle is a job someone takes on in addition to their primary job. For some, a side hustle can be a creative outlet. For others, it is a way to supplement your income. Whatever your motivation for starting a side hustle, digital marketing can be an excellent choice for a secondary business endeavour.

Do you have a passion for all things social media? Do you thrive in a dynamic environment? Do you have a flair for the artistic and creative? Do you enjoy producing graphics, video, and writing content? Then a social media marketing role might be the career for you. Whether you are at the beginning of

Are you looking for a gift to reward your in-house or contracting digital marketer for a great job this year? Perhaps you have a family member who works in digital marketing, and you’d like to get them a useful gift for their job. Or maybe you are a digital marketer, and you’d love to drop

Planning for the holidays always involves big lists – there’s food and gifts to buy, travel to plan and events with family and friends to juggle. Planning your holiday marketing needs a list too. But if you put in the effort in the weeks beforehand you can enjoy some well-deserved time off when the holiday

If you’re a modern business you should have a digital marketing strategy. But even if you do, you might still struggle to come up with content ideas. There are people that can help you with that. And we’re not talking about professional marketers (although of course, professional digital marketers can be a great asset to

Every business needs a good digital marketing strategy, whether you run it in-house or outsource to a digital marketing contractor or agency. But like any plan, there’s no real point to it, unless you are continuously measuring it against your desired outcomes. That’s why your strategy should include a series of marketing metrics that you