Planning a Social Media Content Calendar
There’s nothing more stress-inducing than knowing you should be all over your socials but not having a clue what to…
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Digital Marketing for Ecommerce
With Black Friday sales in full swing and Christmas around the corner, it’s time to start putting into action your…
Is Facebook Marketing Dead?
Facebook is still the world’s most used social media platform. However, the algorithm has changed, meaning the average engagement for…
Jobs Where You Might Need Social Media Skills
Think the only people who need social media skills are teenagers, influencers and social media managers? Think again. In today’s…
The Evolution of Search: From SEO to GEO
In today’s ever-evolving digital marketing landscape, staying on top of the latest trends and techniques is key to success. One…
7 Jobs That Pay You to Be on Social Media
Do you love spending your day scrolling through TikTok? Are you always covering your screen when your boss walks past…
NZIE Graduation 2024
A Night to Remember: Celebrating Success at NZIE’s Graduation Graduation is a time to recognise and celebrate the hard work…
What’s working in digital marketing right now?
If you’re a business owner, you’ll know the importance of digital marketing. Gone are the days when you just put…
Is Your Business Showcasing Its Sustainable Efforts?
Is your organisation working in a sustainable way? Maybe you plant trees to offset carbon emissions, or perhaps you use…
Defining Target Audience in Digital Marketing
Marketing budgets are limited. Are you targeting yours in the right direction? Or are you working without a map? Knowing…
AI in Social Media: Benefits, Risks, and Best Practices
Love it, hate it or sit on the fence. Know all the right prompts or don’t really understand it. Artificial…
7 Digital Marketing Tools to Boost Productivity
Keeping up with the rapid pace of digital marketing can be challenging. Luckily, we can leverage technology to make our…
The Ins and Out of learning Social Media Marketing
Did someone say no essays? That’s right! Did you know that our Level 5 Social Media Marketing Diploma offers students…
Instagram Strategies for Non-Visual Businesses
Instagram is often equated with visual content. That makes it great for highly visual industries like fashion, beauty, food and…
Jumping on a social media trend
Ever watched a trend blow up on social media and sighed, wishing you’d thought to jump on it quickly enough?…
Digital Marketing Career Choices: Stability, Variety, or Flexibility?
So, shiny digital marketing qualification in hand, you’re ready to unleash your skills on clients. But how? Most people choose one of…
Email Marketing Strategy: How Often and When to Reach Your Audience
To some people sending email newsletters sounds like an old-fashioned marketing technique, compared to a shiny social media account. But…
8 Free Google Tools for Digital Marketing
Being successful with digital marketing requires the right tools! In this comprehensive guide, we unveil 8 of the top Google…
Three ways to use user-generated content in your marketing
Being authentic as a brand – making your audience feel like what you say about your products and services is…
What is it like to work in social media? Chat with Maddison Pace.
There is a glamour often associated with a career in social media marketing. The buzz of influencer marketing, the drive…
Influencer Marketing on a Budget: The Rise of Micro-Influencers
Ever been scrolling through social media and seen a small business talking about how sales have skyrocketed because a celeb…
Hey Siri, OK Google, Alexa! Why and How to Optimise for Voice Search
Hey Siri, OK Google, Alexa! What’s voice search and why should I be paying attention? Voice search lets you carry…
Captivate, Connect, Convert: The Power of Video in Digital Marketing
If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on…
Social Media Trends in 2024
This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush.…
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